Episode Summary In this episode, host Keron Rose breaks down the ideal structure for a digital marketing team as we head into 2025. Keron covers why specialized roles are essential, shares the challenges Caribbean businesses face in aligning digital roles, and offers guidance on building a balanced, effective team structure.
Key Topics Discussed
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Building the Right Digital Marketing Team Structure Keron discusses the essential roles every digital marketing team should have, including Digital Strategists, SEO Specialists, Social Media Managers, and more. He also explains how to determine which roles should be full-time, part-time, or outsourced.
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Top Mistakes Companies Make Companies often bundle multiple roles into one, overemphasize social media, and overlook data analytics, which results in ineffective teams and missed goals. Keron emphasizes how these mistakes prevent teams from achieving optimal results.
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The Importance of Strategic and Specialized Roles Keron highlights the need for strategic oversight and specialized skills in digital marketing. He stresses that failing to invest in specific expertise leads to fragmented efforts and inconsistent branding, underscoring the need for a well-balanced team.
Tune in to learn how to create a high-performing marketing team that can compete in 2025 and beyond!
Check out the KeronRose.com website or the Digipreneur.FM website to stay up to date on the podcast.
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