Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

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In this episode, Matthew Stafford shares his extensive experience in helping e-commerce brands scale to seven and eight figures. He discusses the importance of mindset, the role of website usability in customer experience, and how data-driven decision-making can transform business strategies. Matthew emphasizes that marketing should be profitable, and he provides insights on navigating challenges in business growth...

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In this episode of Digital Dominance, Jeffro interviews Jessica Rhodes, founder of Interview Connections, who shares her expertise on podcast guesting as a marketing strategy. They discuss the importance of having a clear goal for podcast appearances, the strategies for monetizing these appearances, and the significance of post-interview networking. Jessica emphasizes the need for consistency in visibility and nurt...

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In this episode of Digital Dominance, host Jeffro speaks with Eric Saar, a Facebook advertising expert, about the common pitfalls businesses face with Facebook ads and how to take control of their advertising strategies. Eric shares insights on the mistakes made by ad agencies, the importance of understanding Facebook's algorithm, and how businesses can effectively manage their own ad campaigns in-house. He em...

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In this episode, Jeffro interviews John McDougall, a seasoned SEO and content marketing expert, discussing the evolution of SEO, the importance of consistency in content creation, and how businesses can leverage podcasting and YouTube for SEO and lead generation. John emphasizes the need for strategic content planning, the role of AI in the future of SEO, and practical tips for optimizing multimedia content to enhance visibi...

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In this conversation, John Formica, America's customer experience coach, shares insights on transforming customer service into unforgettable experiences. He emphasizes the importance of emotional connections, imagination, and curiosity in building customer loyalty. John discusses how businesses can create meaningful touchpoints, even in a digital landscape, and how to handle customer complaints effectively. He...

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In this episode of Digital Dominance, host Jeffro interviews Andrew Handosa, also known as Doza, the founder of Geronimo Academy. They discuss how to build a successful business without burnout, emphasizing the importance of designing a business that aligns with personal desires. Doza shares insights on mindset shifts, the necessity of taking breaks, and the Separation Sunday strategy for planning and reflection. H...

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In this episode, Jeffro and Daniel Borba discuss the evolving role of video in B2B marketing, emphasizing its necessity for business growth. Daniel introduces the concept of Video as a Service (VAS), which allows companies to scale video production without the prohibitive costs associated with traditional methods. They explore how to tailor video strategies to individual company needs, measure the impact of video c...

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In this episode, Devin Sizemore discusses the importance of building connections and leveraging books to establish authority in business. He shares strategies for identifying target audiences, aligning offline and online marketing efforts, and using books as tools for growth. Devin emphasizes the need for proactive networking and offers insights on overcoming barriers to writing a book, ultimately guiding listeners...

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In this episode, Brett Campbell and Alex Nocifera, co-founders of Loma, dive into the challenges and opportunities of local marketing for franchises and service businesses. They discuss how franchisors and franchisees can bridge the gap between national branding and hyper-local execution, leveraging Loma’s platform to scale campaigns efficiently. Brett and Alex share insights on data-driven marketing, vendor selection, ...

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In this episode of Digital Dominance, Jeffro sits down with Pat Taggart, founder of Sky Blue Creative, to explore the power of unscripted video for businesses. Pat shares his documentary-style approach to corporate video, emphasizing authenticity over scripted, high-production content. They discuss why unscripted video resonates with audiences, how to overcome the fear of being on camera, and practical tips for businesses to...

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In this episode, Jeffro and Valerie Chan discuss the importance of corporate storytelling in business. Valerie shares insights on how to create compelling narratives that resonate with audiences, emphasizing the need to understand the customer and position them as the hero of the story. They explore the differences in storytelling for startups versus established companies, the importance of tailoring messages for d...

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In this episode, Adam Nathan, founder of Blaze, discusses how his AI-driven marketing tool empowers small businesses and solo entrepreneurs to streamline their marketing efforts. He explains the functionalities of Blaze, including content creation, social media management, and SEO optimization, all designed to save time and enhance growth. Adam shares success stories from users who have significantly increased their online p...

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In this episode of Digital Dominance, host Jeffro interviews filmmaker Timothy Barry about their collaboration on website development. They discuss the importance of personal connections in business, the website development process, and how quality impacts client perception. Timothy shares his experiences with communication and collaboration during the project, as well as the challenges faced in technical projects....

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In this episode, Jeffro interviews John Dwyer, a master of direct response and incentive-based marketing. They explore how service businesses can leverage incentive marketing to attract new clients, retain existing ones, and transform their websites into effective sales tools. JD shares insights on the importance of providing value through incentives, the role of AI in enhancing customer engagement, and strategies ...

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In this episode, Jeffro and Rai Cornell delve into the marketing psychology behind Marquee Who’s Who, exploring the psychological triggers used in their marketing tactics, the ethical implications of manipulative marketing, and the lessons that can be learned for ethical business practices. They discuss the importance of understanding consumer behavior, the sunk cost fallacy, and how to apply psychological strategi...

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In this conversation, Jeffro and Pete Pachal discuss the transformative impact of AI on media and marketing. They explore how AI is changing the way information is consumed, the implications for content creation, and the ethical concerns surrounding AI-generated imagery. The discussion also touches on the future of AI and its potential to solve significant problems while addressing the challenges of intent and general intell...

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In this conversation, Jeffro and Baileigh Dabdoub discuss effective strategies for local businesses to enhance their online presence through SEO and social media. They emphasize the importance of utilizing tools like Google Business Profile, integrating social media efforts, and creating engaging content to build trust and attract customers. The discussion also covers common pitfalls in local SEO, such as keyword c...

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In this episode, Jeffro and Nikki Lindgren discuss the intersection of Direct to Consumer (DTC) e-commerce strategies and service-based businesses. They explore how service businesses can leverage visual campaigns, storytelling, and data-driven marketing to enhance customer acquisition and engagement. Nikki shares insights on optimizing paid ad campaigns, the importance of SEO, and the evolving landscape of digital...

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In this episode of Digital Dominance, host Jeffro interviews Michael McLean, a former professional hockey coach turned successful entrepreneur and business coach. They discuss Michael's journey from sports to business, emphasizing the importance of building an email list, creating engaging content through infotainment, and managing time effectively as an entrepreneur. Michael shares his insights on the signifi...