Summary
In this episode, Brett Campbell and Alex Nocifera, co-founders of Loma, dive into the challenges and opportunities of local marketing for franchises and service businesses. They discuss how franchisors and franchisees can bridge the gap between national branding and hyper-local execution, leveraging Loma’s platform to scale campaigns efficiently. Brett and Alex share insights on data-driven marketing, vendor selection, and the importance of empowering franchisees with the right tools. They also offer actionable advice for independent service businesses looking to boost local awareness and drive growth.
Takeaways
- Hyper-local marketing drives franchise success and national campaigns can't replace community connections.
- Loma's Amazon-style platform removes execution barriers for local marketing.
- Let data guide your strategy, track what works and double down.
- Franchise brands grow faster when they mandate (but simplify) local marketing.
- Small businesses win by committing to marketing as a system, not a one-off tactic.
- Marketing performs best when it's physically closest to your customers.
- Authority building works for franchises too—position local owners as community experts.
- Your existing contacts are your best local marketing allies.
- Progress beats perfection—launch small campaigns and optimize fast.
- Marketing compounds—consistent investment delivers exponential returns.3
Chapters
00:00 The Local Marketing Gap in Franchising
10:04 How Loma Solves the Problem
16:01 Advice for Independent Service Businesses
21:06 Maximizing Franchisee Success
25:45 Final Thoughts & Call to Action
Links
https://www.lomaplatform.com/
Free Website Evaluation: FroBro.com/Dominate
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