Summary
In this episode of Digital Dominance, host Jeffro interviews Michael McLean, a former professional hockey coach turned successful entrepreneur and business coach. They discuss Michael's journey from sports to business, emphasizing the importance of building an email list, creating engaging content through infotainment, and managing time effectively as an entrepreneur. Michael shares his insights on the significance of saying no to opportunities that don't align with one's mission, highlighting the value of focus and consistency in achieving success.
Takeaways
- Michael McLean transitioned from a hockey coaching career to entrepreneurship after realizing the lifestyle challenges of coaching.
- Building an email list is crucial for small business success; it allows for direct communication and relationship building.
- Infotainment is key in marketing; being entertaining and relatable can lead to better engagement with clients.
- Time management is about focus; the first hour of the day should be dedicated to important tasks.
- Saying no to opportunities that don't align with your mission is essential for maintaining focus and effectiveness.
- Every business has potential superstars; actively recruiting talent is vital for success.
- Consistency in email marketing can lead to significant growth in your email list over time.
- You own your email list, unlike social media platforms, which can change or remove your access at any time.
- Small, daily actions can compound over time to create substantial results in business.
- Effective communication with clients can be achieved through personal and relatable content.
Chapters
00:00 Introduction to Michael McLean and His Journey
03:48 Transition from Hockey to Entrepreneurship
07:59 The Importance of Email List Building
15:00 Creating Engaging Content: Infotainment in Marketing
19:03 Time Management and Focus for Entrepreneurs
25:09 The Power of Saying No: Vitamin N
Links
https://www.youtube.com/@MJMBadAssCEO
https://brassballsvideos.com/
Free Website Evaluation: FroBro.com/Dominate
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