Brand Secrets Revealed: Web Design, PR, and the User Experience ...with Mike Falkow

Summary

In this conversation, Jeffro and Mike Falkow discuss the interconnectedness of branding, web experience, and public relations (PR) for businesses. They emphasize the importance of a cohesive brand identity that resonates with audiences and the need for businesses to think holistically about their digital presence. Mike shares insights on creating a seamless web experience, leveraging PR for credibility, and finding quality branding support, especially for small businesses. The discussion highlights the significance of establishing a strong brand foundation and the long-term benefits of effective communication strategies.

Takeaways

• Branding, web design, and PR should work together.
• A brand Bible helps maintain consistency.
• Consistency builds trust and reliability.
• Consider the audience's perspective in web design.
• Use audience feedback to improve user experience.
• PR is beneficial for businesses of all sizes.
• Content marketing can enhance PR efforts.
• Engagement on social media is crucial for visibility.
• Quality branding support can be found at various price points.
• Define core values to guide branding and marketing efforts.

Chapters

00:00 The Importance of Holistic Branding
07:25 Creating a Seamless Web Experience
12:10 Leveraging PR for Small Businesses
16:31 Finding Quality Branding and PR Support
22:00 Establishing a Strong Brand Foundation

Links

https://meritusmedia.com/
https://www.falkowcreative.com/

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