Summary
In this episode of Digital Dominance, Jeffro interviews RJon Robins, an attorney-turned-entrepreneur who built multiple eight-figure businesses by helping service-based business owners, especially lawyers run their firms like real businesses. RJon opens up about going broke despite being an expert in business systems and shares hard-earned wisdom on profitability, mindset, and marketing. This episode covers how personal problems often manifest as business problems, why profitability is an ethical obligation, how to build a marketing machine that runs without you, and why scaling your business means giving up the hero complex. Whether you're a lawyer, therapist, plumber, or creative professional, the insights are powerful and widely applicable.
Takeaways
- Profitability is a responsibility, not just a goal.
- Business problems are usually personal problems in disguise.
- Trying to be the hero keeps your business small.
- Systems and processes aren’t boring, they’re what make scale possible.
- Authentic marketing attracts the right clients and repels the wrong ones.
- Hiding your values in marketing creates problems with both clients and staff.
- Your business isn’t your baby, it’s your mule.
- Entrepreneurs often resist systems because firefighting gives them an adrenaline rush.
- To build a marketing machine, you must productize your services.
- Entrepreneurial maturity means wanting what you want—without apology.
Chapters
00:00 Intro to RJon Robins & his journey from broke to eight-figure businesses
05:35 Business problems are personal problems in disguise
08:45 Authentic marketing attracts the right clients (and repels the wrong ones)
11:42 Letting go of the “hero complex” to scale your business
24:10 How to build a marketing machine that runs without you
32:09 Your business is not your baby, it’s your mule
Links
https://www.linkedin.com/in/rjonrobins/
https://www.facebook.com/rjonrobins2
https://www.facebook.com/HowToManageASmallLawFirm
https://www.instagram.com/rjonrobins/
https://www.instagram.com/howtomanageasmalllawfirm/
https://howtomanageasmalllawfirm.com/
https://rjonrobins.com/
Free High-Converting Website Checklist: FroBro.com/Checklist
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