Summary
In this episode of Digital Dominance, host Jeffro interviews William Milliken, founder of SwoopScoop, a successful dog poop removal service. William shares his journey from a joke idea to a multimillion-dollar business, emphasizing the importance of smart marketing, particularly through Facebook ads and community engagement. He discusses the challenges and successes of scaling operations, managing employees, and the unique aspects of running a niche service business. William also highlights the significance of building a supportive community for other entrepreneurs in the industry and offers valuable insights for business owners in various service sectors.
Takeaways
Chapters
00:00 Turning Dog Waste into Wealth
02:58 Marketing Strategies for Niche Services
06:06 Scaling Operations and Employee Management
09:00 Streamlining Service Delivery
11:57 Building a Community and Supporting Others
15:05 Lessons for Other Service Businesses
18:06 Mindset Shifts for Growth
Links
https://www.skool.com/poop-scoop-millionaire/about
https://www.youtube.com/@Scoop-Start
Free Website Evaluation: FroBro.com/Dominate
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