Why Your Website Isn’t Converting (And What to Do About It) ...with Cody Jensen

Summary

In this episode, Jeffro and Cody Jensen delve into the intricacies of conversion rate optimization (CRO), discussing its significance beyond merely increasing website traffic. They explore the importance of testing, diagnosing conversion issues, common mistakes businesses make, and the role of trust signals and website performance in enhancing conversions. Cody shares actionable insights and strategies for businesses to improve their conversion rates effectively.

Takeaways

• Conversion rate optimization is about testing variations.
• Best practices vary between industries and should be tested.
• Statistical significance requires a minimum of a couple thousand sessions.
• A small increase in conversion can lead to significant business growth.
• Forms above the fold can greatly enhance conversion rates.
• User experience is a critical pillar of CRO.
• Trust signals help alleviate customer concerns and increase conversions.
• Urgency can drive quicker decision-making from potential customers.
• Testimonials and social proof are essential for building trust.
• Using tools like Microsoft Clarity can provide valuable insights for optimization.

Chapters

00:00 Introduction to Conversion Rate Optimization
02:59 Understanding True Conversion Rate Optimization
06:14 Diagnosing Conversion Issues
08:46 Common CRO Mistakes and Best Practices
11:52 The Importance of Trust Signals
15:07 Website Speed and Performance Optimization
18:05 Leveraging Testimonials and Social Proof
20:54 Nurturing Leads with Effective Strategies
24:02 Actionable Steps for Immediate Improvement

Links

https://www.searchbloom.com/
https://www.linkedin.com/in/codycjensen/

Free Website Evaluation: FroBro.com/Dominate