You’re Not Boring—You’re Just Invisible: How Founders Can Build a Personal Brand That Opens Doors

Summary

In this episode, Jess Jensen discusses the critical importance of establishing a digital presence for executives and business owners. She emphasizes that being invisible online is a significant risk and provides a roadmap for creating a personal brand that reflects authenticity. The conversation covers the importance of defining an audience, clarifying values, creating engaging content, and building relationships through meaningful interactions. Jess also shares practical tips for managing time effectively to create content and highlights the advantages of using LinkedIn as a platform for professional growth.

Takeaways

• Your digital presence is essential for business success.
• Invisibility online poses a significant risk for leaders.
• Engagement with people yields higher trust than brands.
• Define your audience to tailor your messaging effectively.
• Clarify your values to create a compelling narrative.
• Authenticity in content creation fosters deeper connections.
• Engagement in comments builds community and relationships.
• Time management is crucial for consistent content creation.
• LinkedIn is a powerful platform for professional branding.
• Offering value upfront is key to building trust.

Chapters

00:00 The Importance of Digital Presence

05:59 Defining Your Audience and Narrative

11:45 Engagement and Building Relationships

17:48 Leveraging LinkedIn for Personal Branding

Links

https://www.copilotcommunications.com/

https://www.linkedin.com/in/jessicakjensen/

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