30 - Digital Doorways - Product is the New Marketing and Customer Success is the New Sales Team - Chief Experience Officer Kevin Goldman of Trusona and FIDO Alliance Board Member

Today, we're joined by a true luminary in the realm of UI and UX design, Kevin Goldman. With an illustrious career, Kevin has left an indelible mark on the cybersecurity landscape, currently serving as the Chief Design Officer at Trusona and FIDO Alliance Board Member, a trailblazer in passwordless solutions. His expertise has significantly impacted major institutions, including Bank of America, the Government of Australia, and numerous universities. Kevin is renowned as a product design executive in Phoenix, differentiating growth-stage cybersecurity firms with his human-centered design approach.

In the ever-evolving world of cybersecurity, Kevin stands as a titan, blending innovation with a deep understanding of human experience. As we explore the intersection of design, technology, and security, Kevin's insights promise to unravel the dynamics of crafting user-centric solutions in the digital age. Get ready for a fascinating journey into the mind of Kevin Goldman, a leader shaping the future of UI and UX design.

⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠

Questions on Product Design, Design Trends, and AI Disruption:

Human-Centered Design: How do you ensure that human-centered design principles are at the core of your approach when differentiating cybersecurity products?

Product Differentiation: In a crowded cybersecurity landscape, how do you approach product design to ensure your solutions stand out and meet user needs effectively?

User Experience Metrics: What metrics or indicators do you prioritize when assessing the success of a user experience in cybersecurity products?

Impact of Cybersecurity Trends: How do evolving cybersecurity trends influence the design choices you make for products, and how do you stay ahead of these trends?

Designing for Diverse Audiences: Given Trusona's broad client base, including banks, governments, and universities, how do you tailor designs to meet the varied needs of different user groups?

Collaboration in Design: How do you foster collaboration between design and development teams to ensure a seamless integration of security features into the overall user experience?

The Role of Feedback: Can you share an instance where user feedback significantly influenced the design iteration of a cybersecurity product?

Adapting to Emerging Technologies: With emerging technologies like AR and VR, how do you envision their integration into the UI/UX design of cybersecurity solutions?

Educating Users Through Design: How does your design approach contribute to educating users about cybersecurity best practices without overwhelming them with technical details?

Current Design Trends: What design trends do you find most impactful in the current cybersecurity landscape, and how do you incorporate them into your work?

Future of Passwordless Solutions: With Trusona being a pioneer in passwordless solutions, how do you foresee the future of authentication and its impact on user experience?

Global Design Challenges: Working with clients worldwide, what are the unique design challenges you face when adapting products for different cultural contexts?

User Trust in Cybersecurity: How does design play a role in building and ma