26. Cautionary Tale: Don't let your Google Ad account get shut down

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In this episode of Digital Marketing for Contractors, Janet and Jack from Fat Cat Strategies discuss essential guidelines and potential pitfalls of advertising on Google, particularly for home improvement contractors. They emphasize that violating Google Ads policies can lead to account suspensions and, in severe cases, permanent bans. They highlight common violations, such as creating multiple ad accounts, using outdated billing information, and unintentional ad policy violations related to misleading content or discriminatory targeting.

One example shared is of a client whose account was suspended after hiring multiple agencies, each running separate ad accounts for the same business—a direct violation of Google’s policies. This issue was complex to resolve due to Google’s policy of withholding specific violation details from advertisers to prevent manipulation.

Jack and Janet also touch on less common violations like financing offers, phishing, malware, and cloaking, which could unknowingly lead to suspensions. They explain that Google’s support process is slow, often taking weeks or months to resolve issues, and caution against creating new accounts to bypass suspensions.

Finally, they advise contractors to follow Google’s appeals process carefully and offer a downloadable guide on their website for avoiding account suspensions and navigating Google Ads policies effectively.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.