April 30, 2025 • 28 mins
In this episode of Build Grow Dominate, hosts Janet and Caitlyn of FatCat Strategies dive into practical and budget-friendly lead generation tactics tailored for home improvement contractors. Designed for businesses generating under $5 million in revenue, the episode is packed with actionable tips that don’t require a huge marketing budget but can significantly boost visibility and lead volume.
1. SEO Content Creation The first strategy is optimizing your website for SEO. While not completely free, SEO can be tackled in-house by dedicating time and effort. Contractors are encouraged to create authentic, helpful content based on common homeowner questions. For example, if you install decks, writing blog posts that address the top 10 questions homeowners have about deck installation is a great place to start. This content not only improves your visibility in search results but builds trust with potential customers.
2. Online Reviews and Directories Next, the hosts emphasize the importance of online reviews. These serve as digital word-of-mouth and heavily influence a homeowner’s decision-making process. Google Business Profile is highlighted as the most essential platform, but others like Yelp, Houzz, Angie, and even Nextdoor are valuable too. Not only do reviews impact credibility and rankings, but when written with detail—mentioning products, services, or neighborhoods—they can feed back into your SEO efforts.
The importance of maintaining accurate and active listings on local online directories is also covered. These platforms help homeowners find and validate your business, and many offer additional visibility through customer reviews.
3. Social Media Presence Even minimal effort on social media can go a long way. Contractors are advised to maintain a basic presence—think two posts a month—to give the impression of an active, legitimate business. These posts can feature jobsite photos, client testimonials, or reshared reviews and blog content. Platforms like Facebook, Instagram, and Nextdoor are suggested for reaching local homeowners, while LinkedIn is more appropriate for professional networking.
4. Local Sponsorships A creative, low-cost idea that came directly from a FatCat client involves sponsoring hyperlocal organizations like kids’ sports teams or community clubs. Not only does this build goodwill with customers, but it also increases brand visibility within your target neighborhoods. These sponsorships often cost less than $1,000 and can lead to brand mentions on websites—providing valuable backlinks that further support your SEO.
5. Online Communities & Forums Finally, contractors are encouraged to participate in online forums and community groups. Platforms like Nextdoor, Reddit, Facebook Groups, and even legacy tools like Yahoo Groups can be goldmines for lead generation—especially in neighborhoods with older homeowners. The key is to engage genuinely: answer questions, provide advice, and demonstrate your expertise.
In short, generating high-quality leads doesn't have to break the bank. With consistent effort, authenticity, and community involvement, home improvement contractors can drive meaningful growth—even on a tight budget.
Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Caitlyn Noble (00:01):
Welcome to Digital Marketing for
Contractors.
This podcast is brought to youby Fat Cat Strategies, a
full-service digital marketingagency based in Raleigh, North
Carolina.
We specialize in helping homeimprovement contractors just
like you grow their businesses.
Janet Mobley (00:17):
Today, you're listening to a series called
Build, Grow, Dominate, marketingstrategies for every stage of
your home improvement business.
Every Wednesday, we take a deepdive into the lessons that
we've learned from supportingsome amazing business owners.
in the home improvementindustry.
Caitlyn Noble (00:34):
In part one, we'll cover the essentials from
startup to your first fivemillion.
In part two, we're shiftinggears to focus on what it takes
to scale your business to asuccessful exit and or how to
dominate your market.
Now let's get into it.
Janet Mobley (00:49):
I am Janet and I'm the founder and managing
partner here at Fat Cat.
And today I'm joined byco-owner and head of client
services, the wonderful andlovely, if you've never met her,
it is an honest to God factthat she's wonderful and lovely.
Her name is Caitlin Noble.
What an intro.
Boom.
Caitlyn Noble (01:08):
Hey y'all.
Take it away, Caitlin.
It's Caitlin.
We are so excited today to diveinto the effective lead
generation on a budget episodein this series.
So what we're going to talktoday are practical proven
strategies to help you attracthigh quality leads via the
online internet.
The online internet.
Janet Mobley (01:30):
Let's always call it the online internet.
Caitlyn Noble (01:32):
The online internet.
Dot com.
Dot com.
Without overspending.
So I know this is a super,super hot topic.
Budget is always going to betight for a lot of you guys.
So what are some amazing waysthat we can generate some leads.
Let's talk about it.
Okay, so we've got kind offive, five, six-ish, so they're
(01:56):
going to kind of flow together.
So
Janet Mobley (01:59):
these are tips, topics, ideas that contractors
can use on a budget to generateleads from local homeowners for
their services.
Yes, thank you.
So what's the first one?
Caitlyn Noble (02:13):
So first one, if you haven't done so already,
please listen to the lastepisode in this six-part series,
part one.
We talk about the differencebetween SEO and PPC.
So the first one, in terms ofan effective lead generation
strategy, tactic that you can doon a budget.
Optimize your website for SEO.
(02:34):
That's going to include allthings like we talked about in
more detail, adding content toyour website, making sure your
website has relevant keywords,making sure your website is
mobile friendly.
And
Janet Mobley (02:48):
so you say you can do that on a budget.
We talked in the last one aboutthe fact that it's not free.
It's not free.
But if you have time to invest,you can do you can do some of
the work yourself.
Totally.
The most important work is togenerate authentic content that
(03:09):
comes from your expertise as ahome improvement contractor
where you attempt to answerquestions that homeowners have
about the projects that youinstall.
If you install decks andhomeowners always have the same
10 questions about decks, thenjust write about it.
(03:32):
Yeah, exactly.
And so that's like the lowbudget.
It is.
That's idea one is SEO,
Caitlyn Noble (03:38):
content for SEO.
On your website, it's the mostsustainable and honestly one of
the highest quality lead sourcesthat you're going to generate
other than a word of mouthreferral, and that is not
digital.
So what ties in with youronline SEO presence off of the
website?
It is digital.
(03:58):
Number two.
Number
Janet Mobley (03:59):
two.
What is it?
Am I doing it or are you doingit?
You do it.
Okay.
It's reviews.
Reviews, reviews, reviews.
We love them.
We hate them.
We know we need them.
Caitlyn Noble (04:09):
You
Janet Mobley (04:10):
have to have them.
Caitlyn Noble (04:11):
You have to have them.
Yeah, they're really notoptional.
I mean, and we almost debatedlike...
What's more important?
Is it a website with goodcontent or is it having reviews?
And I think it's tied.
I mean, almost.
Janet Mobley (04:24):
Yeah, I mean, I think we could sit here for 30
minutes or
Caitlyn Noble (04:27):
30 hours
Janet Mobley (04:29):
debating like chicken or egg.
What's more important?
What comes first, reviews orSEO?
But, you know, good Lord, theinternet is so competitive.
In the last episode, I calledit a bare knuckle brawl and I
stand by that.
one of the ways that you aregoing to, um, compete in that
(04:50):
fight and win that fight is byhaving online reviews.
So Caitlin, tell the listenerslike break down, like you're
talking to your grandmother.
What do you mean by a review?
What is it?
Where does it come from?
Where does it live?
How do you get it?
Talk to me about reviews.
Caitlyn Noble (05:07):
Okay.
So I'm going to tie in another,uh, tip, uh, into this
explanation.
So another tip that is soessential to generate leads on a
budget is to participate inlocal online directories.
That is where you're going togenerate your reviews.
Google Business is one of themost important.
(05:28):
Yelp.
Angie.
I mean, Yelp, we could do awhole other
Janet Mobley (05:35):
podcast on that.
Let's just, everybody needs toknow, like we're saying Yelp
with a little bit of a likesmirk face.
Caitlyn Noble (05:40):
But where is your business listed?
And Yelp, y'all, is tied backto Apple Maps.
So it is important.
True that.
So Google Business pops up andis the most relevant in terms of
reviews and what you need togrow.
So online directories, I'mgoing to pull this all back
together, I promise.
So an online directory is whereyour business is listed.
Claim it.
Optimize your profile.
(06:01):
Make sure it's got a way tocontact you, whether it's a
phone number, a website, aphysical address for somebody to
stop by and see you.
That's how you participate in alocal online directory.
Janet Mobley (06:15):
And Google Business Profiles are
essentially one big directory.
Yes.
Caitlyn Noble (06:20):
Google Business Profiles are essentially one big
directory and one of the mostimportant ones where you should
be asking...
customers who've completedtheir projects to go on to your
profile within this directorythat you have claimed and
optimized with accurateinformation and leave a review.
(06:44):
Like words, words.
Five stars are great.
That's awesome.
Please write some words, like asentence, two sentences if you
can.
The window replacement wasamazing.
Bobby did a great jobinstalling the windows.
Couldn't recommend this companymore.
Janet Mobley (07:00):
I love my Arctic white James Hardy siding.
Caitlyn Noble (07:03):
Don't get out of
Janet Mobley (07:04):
control.
That's amazing.
My rain walk-in tub has changedmy mother's life.
Caitlyn Noble (07:14):
And we live in Hollow Brook.
Janet Mobley (07:17):
Yeah.
Yeah.
I mean, we're kind of riffingright now, but I think the point
is...
Get them.
The five stars are importantbecause it gives you that
numerical score that when ahomeowner is kind of scanning
through different options ofcompanies that they could
contact, they can see, like, doyou have an average two-star or
do you have an average 4.8-star?
(07:39):
So the stars are important, butif you can get your customers
to actually write a little bitmore about their project and
include– a few details about theproject, a product name.
I mean, I was joking aboutArctic White, James Hardy.
No, it's huge.
It's huge.
But that's a color and amanufacturer.
(08:00):
And then you were joking,Caitlin, about a specific
neighborhood.
A specific neighborhood.
Then those elements, thosecontent elements in that review,
then feed back into your
Caitlyn Noble (08:12):
SEO.
And so effective leadgeneration on a budget is, If
you don't have reviews, it'sgoing to be really hard to get
some leads.
So just get those reviews.
Janet Mobley (08:22):
So, I mean, when I'm on the call, I do a lot of
sales for Fat Cat and I'm oftentalking to our customers before
they become customers.
I'm talking to our customers.
And I'm talking to you afteryou become a customer.
Yeah, I'm talking to you guyswhen you guys are considering
working with us.
And one of the first things Ido is I go and look at your
website.
Sure.
And I look at your Googlebusiness profile and I see how
(08:44):
many reviews you have.
And then I look at some of thecompetitors in your area.
And let's say you are a roofingcontractor in, I don't know,
Minnesota, Minnesota.
Twin.
Oh, wow.
I picked a hard one.
Yeah.
Let's do Raleigh, NorthCarolina.
Okay.
We're out of Raleigh, NorthCarolina.
I can't name a city.
No offense to anybody
Caitlyn Noble (09:05):
in
Janet Mobley (09:05):
Minnesota.
St.
Paul.
There you go.
I named a town in Minnesota.
So let's say you are a roofingcontractor in Raleigh, North
Carolina, and you have claimedyour Google business profile,
but you only have five reviews.
Well, if I'm sitting inRaleigh, North Carolina, and I
Google roofing contractors nearme, and four other companies
(09:28):
come up, and they've got 300reviews, who am I going to pick?
I'm probably going to get a fewquotes.
Yeah.
So that's kind of like theshort version of why reviews are
important.
But I think you had a few morethings to say about reviews.
Caitlyn Noble (09:41):
Did I?
Janet Mobley (09:41):
I thought you did.
Caitlyn Noble (09:43):
I mean, I tied in...
I mean, I tied in...
SEO is going to be important toyour website.
Keep that website optimizedwith content.
Reviews, make sure you've gotan online directory presence.
Google Business, please,please, please, please.
Yelp, because it's associatedwith Apple Maps.
(10:05):
And then there will be otherones.
Just make sure your businessinformation is updated.
But most of those servicesoffer a review process.
option i mean house house isanother great one um next door
is another great one that iwould consider a directory to be
honest with you you canrecommend somebody you can
(10:27):
recommend a business throughnext door so
Janet Mobley (10:30):
if we're tying this this episode back to the
title how to do things on abudget we're assuming that if
you're listening you've got abusiness you're up and running
you're installing jobs if you'renot going behind those jobs
getting the review you're kindof leaving money on the table.
For sure.
So it's not necessarily free,but it's relatively low cost for
(10:51):
you to train your projectmanagers or, you know, if you're
still the project manager, takethe extra time at the end of
the job to sit with Mr.
and Mrs.
Homeowner and guide themthrough leaving you a review.
So that is a low budget interms of money and high payoff
in terms of helping with leadgeneration.
Caitlyn Noble (11:12):
And...
If the installer is late andjust leaves and doesn't get to
ask, I've seen another effectiveway of when you send that final
invoice over.
Sweet note, hey, if youwouldn't mind taking a few more
seconds and leaving a review,that works too.
So
Janet Mobley (11:27):
what are some other budget-friendly tactics
that we can share with people?
Caitlyn Noble (11:31):
Don't roll your eyes, but this is one that, I
mean, I'm not going to say itpours leads in, but it does go
along the lines of building thattrust and credibility, which
will...
help generate leads.
Have a presence on socialmedia.
I'm talking Facebook,Instagram.
LinkedIn is more for yourpeers.
(11:53):
I would consider, like I said,Nextdoor is also a social media
platform.
Have a presence on there whereyou can- What do you mean by
presence?
A presence, yeah.
So, and this is egregious.
So like some of it's, Don'ttake this with a grain of salt.
I've seen companies that arefine posting two times a month,
(12:17):
and that's a presence of havinga post of, hey, look, I'm out at
a job.
We're replacing a roof, andit's just a nice picture of a
sunny day on a job site.
Two times a month, that makesyour business look alive versus
somebody who might visit yourprofile, and you haven't posted
since 2008.
you know, three, I don't knowif there was Facebook.
(12:38):
Well, yeah, I guess there was,but let's say you haven't posted
since 2020.
Maybe you're no longer inbusiness, you know?
I mean, yeah.
So a presence is a heartbeat.
Yeah.
Just a heartbeat fog, a mirror.
Um, and if you are writing thatcontent on your website, or if
you get a review that you like,you can take a screenshot of it
or copy and paste the link tothat article that you wrote onto
(13:01):
social media and spread thegood word.
So that's some ways to tie itback in.
Janet Mobley (13:06):
So that's idea number three for budget ways to
help you generate leads onlineis social media.
What is the next one?
Caitlyn Noble (13:14):
Well, I'll pass this one over to you because
this one is...
tried and true.
This is, um,
Janet Mobley (13:20):
local sponsors.
Yeah,
Caitlyn Noble (13:21):
it's local sponsorships and it definitely
makes an impact, like not onthe, not only the digital side
of things, but obviously out inthe
Janet Mobley (13:28):
community.
So yeah, I'm going to givecredit where credit is due.
We 100% got this from one ofour customers.
Um, one of our customers, suchan amazing person.
Um, he's a gregarious guy,friendly guy, and he shared a
story with us.
Um, and it's, it's like a It'sa story, but it's not just a one
(13:49):
and done.
This is something he does, Ithink, as a practice.
He's in a homeowner's home.
He's either, you know, about tosell the job or he's already
sold the job.
He looks on the refrigerator.
And there on the refrigeratoror on the corkboard in the
kitchen is the schedule forlittle Johnny or little Susie's
(14:11):
whatever sport they'reparticipating in.
Yes.
t-ball soccer volleyball it'slocal the parents care because
the schedule is there and sowhat our customer what our
client did was he asked thehomeowner hey what is this you
know what are the tigers yeahand the homeowner says oh well
it's you know my son's baseballteam right oh are they looking
(14:34):
for a sponsor the homeowner isblown away
Caitlyn Noble (14:37):
The
Janet Mobley (14:38):
homeowner's like, what?
You want to sponsor my son'sbaseball team?
It costs, every time we'vetalked to clients about when
they've done this, I think itcosts usually like less than
$1,000 a season.
And $1,000 would be like, youhave the banner.
Yeah, you've got the side ofthe activity bus that you've
wrapped.
(14:58):
I
Caitlyn Noble (14:58):
mean, for like your kids.
Hundreds of dollars.
Like Little League, like I'mtalking $100 could maybe be.
get a patch on their jerseys,
Janet Mobley (15:06):
you know?
Yeah.
It's low cost.
You've shown a huge amount ofrespect and interest in your
customers, in these localhomeowners.
And now your name, you know,your name, picture it on the
eight and a half by 11 printedpractice calendar that hangs on
(15:27):
the refrigerator.
That's good.
You know, you are now in thekitchen and they look at that
calendar multiple timesthroughout the season.
So when we say localsponsorships, that's what we're
talking about.
We're talking about hyperlocal, the neighborhoods where
you want to install jobs, thehomeowners that you want to work
with, what are they engaged in?
If it's not a kid's sportsendeavor, I mean, I'm playing
(15:52):
pickleball these days.
I'm in that age group.
Yeah, you are.
Low impact injury.
Hashtag aging
Caitlyn Noble (16:00):
in
Janet Mobley (16:00):
place.
You know, could you, if you, ifyou seriously, if you have a
product that is, um, You know,maybe you're not selling to
parents.
They don't have little kids.
Maybe they're in thegrandparent age bracket and
they're playing pickleball.
Can you sponsor theirpickleball league?
Yeah, exactly.
So look for opportunities.
Look outside of what's obvious.
(16:23):
And you're probably not,honestly, going to find it by
searching for it online.
You're not.
You're going to find it bystanding in somebody's kitchen
looking at what's taped to theirrefrigerator.
It's low cost.
It's high impact.
It's on a budget.
And it'll help you...
build your brand in thecommunities that you serve, and
it will absolutely help yougenerate leads.
(16:44):
And I'll bring it
Caitlyn Noble (16:44):
back just to the digital side of things where
I've seen it work is a lot ofthese, you know, local swim
teams, pickleball leagues haveleads And when you become a
sponsor, you are mentioned ontheir website.
And what does that produce?
That produces some organictraffic.
And leads?
(17:05):
A backlink.
Well, I was getting thebacklink.
But hey, look, we're episodetwo.
We're more to come on.
Janet Mobley (17:12):
I'm running
Caitlyn Noble (17:13):
and
Janet Mobley (17:13):
you're still crawling.
Caitlyn Noble (17:14):
Part
Janet Mobley (17:14):
two.
And
Caitlyn Noble (17:15):
Janet's usually the one that has to correct me.
You're just explaining somesort of algorithm.
But no, definitely a backlink,which is, again, your SEO
presence.
Janet Mobley (17:25):
Oh, I get your point.
So if you're sponsoring a localpickleball and they're part of
a bigger league in the city thatyou're in, And you get listed
on the website.
That's just helping yourorganic SEO presence.
Absolutely.
So it goes beyond that.
Caitlyn Noble (17:43):
What's another idea?
So we did talk about thoseonline directories, but I'm
going to pull it through theonline directories.
A lot of those onlinedirectories also have forums and
online communities.
The first one that comes top ofmind, and I've said it several
times, is Nextdoor.
If y'all are not on Nextdoor,that is such a low-cost way to
(18:05):
have a profile on Nextdoor andbe recommended by neighbors.
And not only that, you know, italso serves as a forum.
So if you're sitting on yourback deck, and I know y'all are
busy, I know you're drivingaround, you're doing a lot of
great work.
I mean, if you're sitting onyour back deck while the steaks
are on the grill, go to yourNextdoor, get a Nextdoor app,
(18:29):
People are going to be askingfor roofers.
People are going to be lookingfor deck support.
Pest control.
People have opinions.
We know this.
Thank you, social media.
You can say, hey, I am a smallbusiness owner.
This is my company.
We'd be happy to give you aquote.
That's not only throughNextdoor, Facebook groups.
(18:51):
I know your local communitiesdefinitely, like the Moms of
Holly Springs, wow, fierce.
Janet Mobley (18:58):
Oh, those Moms
Caitlyn Noble (18:59):
groups
Janet Mobley (19:00):
are like...
They're like a goldmine, butalso like a pit of piranhas.
Caitlyn Noble (19:04):
Yes.
I mean, they're looking.
You want to get on their goodside.
They're looking for windowreplacement companies, but, I
mean, you better not have burnedthem.
Reddit is another really greatone.
I know, Janet, you use Reddit.
I
Janet Mobley (19:18):
do use Reddit.
I love Reddit.
This could be a whole otherpodcast episode.
You know, SEO and Google...
The online landscape formarketing changes so fast, and
it's such fierce competition.
And, you know, here we are.
It's April 2025.
You know, the last six to ninemonths, all anybody's wanted to
(19:39):
talk about is AI, which haschanged the landscape so much.
One really popular search nowis to take whatever you're
searching for and stick the wordReddit on the end of it.
You know, so if you're lookingfor roofing contractors in
Raleigh, and I'm gonna searchGoogle, I might type roofing
(20:00):
contractors in Raleigh Reddit sothat I'm gonna go directly to
possibly a homeowner forum thatis moderated in the Raleigh,
North Carolina area And what Iwould encourage you to do, don't
go on Reddit and just startwaving your banner around and
saying, I want you to be...
(20:20):
Home Improvement
Caitlyn Noble (20:21):
Company,
Janet Mobley (20:21):
yeah.
Yeah, that's not the thing todo on Reddit.
No, no.
You have to contribute.
You have to contributemeaningful...
Answers.
Commentary, answers, advice.
So if you have time and youhave something to say about a
topic and there's a good Redditforum in your local area...
you can actually get reallygood exposure and then it also
(20:47):
feeds back into your SEO.
It absolutely does.
So it all kind of feeds backaround.
I'm going to mention one morein the online directory forum
thing that I didn't even thinkabout when we were planning this
episode.
I hope some listeners are over45.
I
Caitlyn Noble (21:04):
just said oh no.
Janet Mobley (21:05):
Yeah.
I'm proud of it.
I'm over 50.
Spit it out.
So no I'm going to build up alittle bit more.
What is it?
Look, Caitlin, if you could seeher body language, she's
nervous.
She doesn't even know what I'mabout to say.
All right, I'm going to hit youwith it.
It's a Yahoo group.
My neighborhood, I've lived inmy neighborhood, no joke, for
(21:28):
30, good God, I think it's 32years now.
This is not something that as aJoin and blast neighborhood
groups.
But if you actually do work inthe neighborhood where you
live...
You're right.
Ask some of your olderneighbors if there's a Yahoo
group for your neighborhood.
(21:49):
Because I swear to you, myneighborhood is older.
And we still have a Yahoo groupthat dates back to 1999.
Okay.
And I swear to all that isgood...
And all that I love that withinthe last five days, my dear
(22:10):
husband has said something to methat he has read based on the
email distribution list of somediscussion that people were
having in this Yahoo group.
And I said to him, Does thatstill exist?
And I can't believe you'restill on it.
But it is a vibrant, like thesepeople were having like a
(22:30):
really serious communitydiscussion about some new
townhomes being built right inour neighborhood.
So it's an oldie but a goodie.
That's hilarious.
But if your neighborhood hassome sort of old school email
distribution.
Absolutely.
Yeah.
God, what did they used to callthem?
(22:51):
They used to call them listserves, I think.
That sounds right.
You can roll your eyes, but Ipromise you they still exist.
Yeah.
And these are older homeownerswith money that aren't on the
Facebook.
On the internet.
And they're not on theInstagram.
And they're not on all thatother stuff.
Caitlyn Noble (23:11):
But yeah, be thoughtful, provide answers,
advice, show your expertise, andit will pay off.
lots forward um so these werejust a few tips and tricks in
terms of how to generate someleads on a low budget honestly
no budget um if you have sometime so time is not free we are
(23:32):
aware of that but just a fewtips and tricks um yeah so
Janet Mobley (23:36):
let me summarize those we kind of rambled on a
little bit so on a budget if youwant to write content you're
going to help with your seoGenerate those reviews.
Please.
Put some processes in placewith your project managers to
get those reviews.
Make sure you have a presenceon social media.
That can be as simple asposting a few pictures twice a
month.
Local sponsorships.
(23:57):
Those are those.
Baseball teams, pickleballteams, online directories.
which could include some oldschool Yahoo groups, online
communities and forums.
That's that Yahoo group.
That's that Yahoo group.
Caitlyn Noble (24:11):
I hope Yahoo can pay us for promoting Yahoo
groups.
Google business profile, getlisted.
That's a no brainer.
Yes.
Janet Mobley (24:17):
If you haven't claimed your Google business
profile, do it.
Pull the truck over and do itright now.
I mean, like swerve through allthe lanes of traffic.
Please don't.
Yes.
Cut
Caitlyn Noble (24:28):
somebody off.
We as an agency will struggleto work with you.
If
Janet Mobley (24:34):
you haven't claimed your Google business
profile, you are lost in thewoods.
Yeah.
It's not going to happen foryou.
No.
You're not going to generateany online leads.
Caitlyn Noble (24:44):
But remember, consistency and providing value
are going to always be key.
So focus on the needs of youraudience and you will naturally
attract leads who are more thanlikely to convert to loyal
customers by just doing a few ofthese tactics regularly.
But we do have a special offer.
What is it?
(25:04):
If you stuck around andlistened to us ramble on about
these fun
Janet Mobley (25:08):
tips and
Caitlyn Noble (25:08):
tricks.
So like I mentioned, very,very, very important.
We both mentioned that reviewgeneration is gonna be critical
to generating leads.
Again, you can't qualify forthis if you don't have a Google
business profile.
So get a Google businessprofile and then you can go to
fatcatstrategies.com backslashcontact dash us.
(25:32):
Because if you mention today'sepisode in the form on that
page, which I'm going to haveJanet repeat in just a second,
we are going to give away a freereview generation kit.
This is about a $750 value.
And all you have to do isattend a discovery call with us.
Talk.
(25:53):
It's 30 minutes.
We don't even really talk.
You get to talk.
You
Janet Mobley (25:57):
get to tell us.
Yeah, we're asking you aboutyour business.
Caitlyn Noble (25:59):
All about your business.
And if you attend this, you'regoing to get a free review
generation kit.
This comes with a rate yourinstaller card design template.
So that's one of those cardsthat your installers can leave
behind with a QR code directlyto your Google business profile
to leave you a review.
Okay.
And we're going to also, ifwe're able to, we'd like to
include a landing page thatlists all of the places that
(26:23):
folks can leave reviews to.
That's a landing page on yourwebsite.
A landing page on your websitewhere folks can leave reviews to
all of those platforms throughthose online directories.
So again...
Janet Mobley (26:34):
Go to our website.
Look for the button to eithercontact us or schedule a call.
Book your free 30-minutediscovery call.
It'll be with a friendly,friendly face from Fat Cat where
what we want to do is learnmore about your business.
And if you book that call, youwill get this.
And attend it.
And attend it.
Yeah, you got to book it andactually show up for it.
(26:54):
I know y'all know what thatfeels like.
Yeah, you don't ghost us.
Then we have a free reviewgeneration kit.
that is yours for the taking.
And we will help you make iteasy for your team to generate
more reviews.
And then that's gonna go a longway in the foundation that you
need to generate leads online.
(27:14):
What are we talking about nextweek, Caitlin?
Yeah,
Caitlyn Noble (27:16):
so next week, it's gonna be part three of the
six-part series.
We're gonna shift gears andtalk about something that often
gets overlooked in digitalmarketing.
It's the call centers.
And it's funny that I'm tyingcall centers in with digital
marketing, but it makes a hugedifference.
So you might be getting plentyof leads.
That'd be great.
But those calls, if they're notgetting answered or handled the
(27:37):
right way, then you're leavinga lot of money on the table.
So we're going to break downhow a solid call center strategy
can boost your conversion ratesand help you close more deals.
We're super excited about that.
Janet Mobley (27:50):
Join us for another episode next week for
that conversation.
Call center.
Yeah.
Discussion topic.
That's a really good
Caitlyn Noble (27:55):
level up topic.
So Janet, take us home.
Janet Mobley (27:59):
Thank you for joining us for another episode.
Hope you got something from it.
As always, if you can give us ahalf an hour, our job is to
give you actionable tips,tricks, and insights that are
designed to help you grow yourhome improvement business
through online marketing.
Thank you again and join usnext week for our ideas about
(28:20):
how you can level up your callcenter.
Thank you.
Digital marketing forcontractors is created by Fat
Cat Strategies.
For more information,
Welcome to Digital Marketing for
Contractors.
This podcast is brought to youby Fat Cat Strategies, a
full-service digital marketingagency based in Raleigh, North
Carolina.
We specialize in helping homeimprovement contractors just
like you grow their businesses.
Janet Mobley (00:17):
Today, you're listening to a series called
Build, Grow, Dominate, marketingstrategies for every stage of
your home improvement business.
Every Wednesday, we take a deepdive into the lessons that
we've learned from supportingsome amazing business owners.
in the home improvementindustry.
Caitlyn Noble (00:34):
In part one, we'll cover the essentials from
startup to your first fivemillion.
In part two, we're shiftinggears to focus on what it takes
to scale your business to asuccessful exit and or how to
dominate your market.
Now let's get into it.
Janet Mobley (00:49):
I am Janet and I'm the founder and managing
partner here at Fat Cat.
And today I'm joined byco-owner and head of client
services, the wonderful andlovely, if you've never met her,
it is an honest to God factthat she's wonderful and lovely.
Her name is Caitlin Noble.
What an intro.
Boom.
Caitlyn Noble (01:08):
Hey y'all.
Take it away, Caitlin.
It's Caitlin.
We are so excited today to diveinto the effective lead
generation on a budget episodein this series.
So what we're going to talktoday are practical proven
strategies to help you attracthigh quality leads via the
online internet.
The online internet.
Janet Mobley (01:30):
Let's always call it the online internet.
Caitlyn Noble (01:32):
The online internet.
Dot com.
Dot com.
Without overspending.
So I know this is a super,super hot topic.
Budget is always going to betight for a lot of you guys.
So what are some amazing waysthat we can generate some leads.
Let's talk about it.
Okay, so we've got kind offive, five, six-ish, so they're
(01:56):
going to kind of flow together.
So
Janet Mobley (01:59):
these are tips, topics, ideas that contractors
can use on a budget to generateleads from local homeowners for
their services.
Yes, thank you.
So what's the first one?
Caitlyn Noble (02:13):
So first one, if you haven't done so already,
please listen to the lastepisode in this six-part series,
part one.
We talk about the differencebetween SEO and PPC.
So the first one, in terms ofan effective lead generation
strategy, tactic that you can doon a budget.
Optimize your website for SEO.
(02:34):
That's going to include allthings like we talked about in
more detail, adding content toyour website, making sure your
website has relevant keywords,making sure your website is
mobile friendly.
And
Janet Mobley (02:48):
so you say you can do that on a budget.
We talked in the last one aboutthe fact that it's not free.
It's not free.
But if you have time to invest,you can do you can do some of
the work yourself.
Totally.
The most important work is togenerate authentic content that
(03:09):
comes from your expertise as ahome improvement contractor
where you attempt to answerquestions that homeowners have
about the projects that youinstall.
If you install decks andhomeowners always have the same
10 questions about decks, thenjust write about it.
(03:32):
Yeah, exactly.
And so that's like the lowbudget.
It is.
That's idea one is SEO,
Caitlyn Noble (03:38):
content for SEO.
On your website, it's the mostsustainable and honestly one of
the highest quality lead sourcesthat you're going to generate
other than a word of mouthreferral, and that is not
digital.
So what ties in with youronline SEO presence off of the
website?
It is digital.
(03:58):
Number two.
Number
Janet Mobley (03:59):
two.
What is it?
Am I doing it or are you doingit?
You do it.
Okay.
It's reviews.
Reviews, reviews, reviews.
We love them.
We hate them.
We know we need them.
Caitlyn Noble (04:09):
You
Janet Mobley (04:10):
have to have them.
Caitlyn Noble (04:11):
You have to have them.
Yeah, they're really notoptional.
I mean, and we almost debatedlike...
What's more important?
Is it a website with goodcontent or is it having reviews?
And I think it's tied.
I mean, almost.
Janet Mobley (04:24):
Yeah, I mean, I think we could sit here for 30
minutes or
Caitlyn Noble (04:27):
30 hours
Janet Mobley (04:29):
debating like chicken or egg.
What's more important?
What comes first, reviews orSEO?
But, you know, good Lord, theinternet is so competitive.
In the last episode, I calledit a bare knuckle brawl and I
stand by that.
one of the ways that you aregoing to, um, compete in that
(04:50):
fight and win that fight is byhaving online reviews.
So Caitlin, tell the listenerslike break down, like you're
talking to your grandmother.
What do you mean by a review?
What is it?
Where does it come from?
Where does it live?
How do you get it?
Talk to me about reviews.
Caitlyn Noble (05:07):
Okay.
So I'm going to tie in another,uh, tip, uh, into this
explanation.
So another tip that is soessential to generate leads on a
budget is to participate inlocal online directories.
That is where you're going togenerate your reviews.
Google Business is one of themost important.
(05:28):
Yelp.
Angie.
I mean, Yelp, we could do awhole other
Janet Mobley (05:35):
podcast on that.
Let's just, everybody needs toknow, like we're saying Yelp
with a little bit of a likesmirk face.
Caitlyn Noble (05:40):
But where is your business listed?
And Yelp, y'all, is tied backto Apple Maps.
So it is important.
True that.
So Google Business pops up andis the most relevant in terms of
reviews and what you need togrow.
So online directories, I'mgoing to pull this all back
together, I promise.
So an online directory is whereyour business is listed.
Claim it.
Optimize your profile.
(06:01):
Make sure it's got a way tocontact you, whether it's a
phone number, a website, aphysical address for somebody to
stop by and see you.
That's how you participate in alocal online directory.
Janet Mobley (06:15):
And Google Business Profiles are
essentially one big directory.
Yes.
Caitlyn Noble (06:20):
Google Business Profiles are essentially one big
directory and one of the mostimportant ones where you should
be asking...
customers who've completedtheir projects to go on to your
profile within this directorythat you have claimed and
optimized with accurateinformation and leave a review.
(06:44):
Like words, words.
Five stars are great.
That's awesome.
Please write some words, like asentence, two sentences if you
can.
The window replacement wasamazing.
Bobby did a great jobinstalling the windows.
Couldn't recommend this companymore.
Janet Mobley (07:00):
I love my Arctic white James Hardy siding.
Caitlyn Noble (07:03):
Don't get out of
Janet Mobley (07:04):
control.
That's amazing.
My rain walk-in tub has changedmy mother's life.
Caitlyn Noble (07:14):
And we live in Hollow Brook.
Janet Mobley (07:17):
Yeah.
Yeah.
I mean, we're kind of riffingright now, but I think the point
is...
Get them.
The five stars are importantbecause it gives you that
numerical score that when ahomeowner is kind of scanning
through different options ofcompanies that they could
contact, they can see, like, doyou have an average two-star or
do you have an average 4.8-star?
(07:39):
So the stars are important, butif you can get your customers
to actually write a little bitmore about their project and
include– a few details about theproject, a product name.
I mean, I was joking aboutArctic White, James Hardy.
No, it's huge.
It's huge.
But that's a color and amanufacturer.
(08:00):
And then you were joking,Caitlin, about a specific
neighborhood.
A specific neighborhood.
Then those elements, thosecontent elements in that review,
then feed back into your
Caitlyn Noble (08:12):
SEO.
And so effective leadgeneration on a budget is, If
you don't have reviews, it'sgoing to be really hard to get
some leads.
So just get those reviews.
Janet Mobley (08:22):
So, I mean, when I'm on the call, I do a lot of
sales for Fat Cat and I'm oftentalking to our customers before
they become customers.
I'm talking to our customers.
And I'm talking to you afteryou become a customer.
Yeah, I'm talking to you guyswhen you guys are considering
working with us.
And one of the first things Ido is I go and look at your
website.
Sure.
And I look at your Googlebusiness profile and I see how
(08:44):
many reviews you have.
And then I look at some of thecompetitors in your area.
And let's say you are a roofingcontractor in, I don't know,
Minnesota, Minnesota.
Twin.
Oh, wow.
I picked a hard one.
Yeah.
Let's do Raleigh, NorthCarolina.
Okay.
We're out of Raleigh, NorthCarolina.
I can't name a city.
No offense to anybody
Caitlyn Noble (09:05):
in
Janet Mobley (09:05):
Minnesota.
St.
Paul.
There you go.
I named a town in Minnesota.
So let's say you are a roofingcontractor in Raleigh, North
Carolina, and you have claimedyour Google business profile,
but you only have five reviews.
Well, if I'm sitting inRaleigh, North Carolina, and I
Google roofing contractors nearme, and four other companies
(09:28):
come up, and they've got 300reviews, who am I going to pick?
I'm probably going to get a fewquotes.
Yeah.
So that's kind of like theshort version of why reviews are
important.
But I think you had a few morethings to say about reviews.
Caitlyn Noble (09:41):
Did I?
Janet Mobley (09:41):
I thought you did.
Caitlyn Noble (09:43):
I mean, I tied in...
I mean, I tied in...
SEO is going to be important toyour website.
Keep that website optimizedwith content.
Reviews, make sure you've gotan online directory presence.
Google Business, please,please, please, please.
Yelp, because it's associatedwith Apple Maps.
(10:05):
And then there will be otherones.
Just make sure your businessinformation is updated.
But most of those servicesoffer a review process.
option i mean house house isanother great one um next door
is another great one that iwould consider a directory to be
honest with you you canrecommend somebody you can
(10:27):
recommend a business throughnext door so
Janet Mobley (10:30):
if we're tying this this episode back to the
title how to do things on abudget we're assuming that if
you're listening you've got abusiness you're up and running
you're installing jobs if you'renot going behind those jobs
getting the review you're kindof leaving money on the table.
For sure.
So it's not necessarily free,but it's relatively low cost for
(10:51):
you to train your projectmanagers or, you know, if you're
still the project manager, takethe extra time at the end of
the job to sit with Mr.
and Mrs.
Homeowner and guide themthrough leaving you a review.
So that is a low budget interms of money and high payoff
in terms of helping with leadgeneration.
Caitlyn Noble (11:12):
And...
If the installer is late andjust leaves and doesn't get to
ask, I've seen another effectiveway of when you send that final
invoice over.
Sweet note, hey, if youwouldn't mind taking a few more
seconds and leaving a review,that works too.
So
Janet Mobley (11:27):
what are some other budget-friendly tactics
that we can share with people?
Caitlyn Noble (11:31):
Don't roll your eyes, but this is one that, I
mean, I'm not going to say itpours leads in, but it does go
along the lines of building thattrust and credibility, which
will...
help generate leads.
Have a presence on socialmedia.
I'm talking Facebook,Instagram.
LinkedIn is more for yourpeers.
(11:53):
I would consider, like I said,Nextdoor is also a social media
platform.
Have a presence on there whereyou can- What do you mean by
presence?
A presence, yeah.
So, and this is egregious.
So like some of it's, Don'ttake this with a grain of salt.
I've seen companies that arefine posting two times a month,
(12:17):
and that's a presence of havinga post of, hey, look, I'm out at
a job.
We're replacing a roof, andit's just a nice picture of a
sunny day on a job site.
Two times a month, that makesyour business look alive versus
somebody who might visit yourprofile, and you haven't posted
since 2008.
you know, three, I don't knowif there was Facebook.
(12:38):
Well, yeah, I guess there was,but let's say you haven't posted
since 2020.
Maybe you're no longer inbusiness, you know?
I mean, yeah.
So a presence is a heartbeat.
Yeah.
Just a heartbeat fog, a mirror.
Um, and if you are writing thatcontent on your website, or if
you get a review that you like,you can take a screenshot of it
or copy and paste the link tothat article that you wrote onto
(13:01):
social media and spread thegood word.
So that's some ways to tie itback in.
Janet Mobley (13:06):
So that's idea number three for budget ways to
help you generate leads onlineis social media.
What is the next one?
Caitlyn Noble (13:14):
Well, I'll pass this one over to you because
this one is...
tried and true.
This is, um,
Janet Mobley (13:20):
local sponsors.
Yeah,
Caitlyn Noble (13:21):
it's local sponsorships and it definitely
makes an impact, like not onthe, not only the digital side
of things, but obviously out inthe
Janet Mobley (13:28):
community.
So yeah, I'm going to givecredit where credit is due.
We 100% got this from one ofour customers.
Um, one of our customers, suchan amazing person.
Um, he's a gregarious guy,friendly guy, and he shared a
story with us.
Um, and it's, it's like a It'sa story, but it's not just a one
(13:49):
and done.
This is something he does, Ithink, as a practice.
He's in a homeowner's home.
He's either, you know, about tosell the job or he's already
sold the job.
He looks on the refrigerator.
And there on the refrigeratoror on the corkboard in the
kitchen is the schedule forlittle Johnny or little Susie's
(14:11):
whatever sport they'reparticipating in.
Yes.
t-ball soccer volleyball it'slocal the parents care because
the schedule is there and sowhat our customer what our
client did was he asked thehomeowner hey what is this you
know what are the tigers yeahand the homeowner says oh well
it's you know my son's baseballteam right oh are they looking
(14:34):
for a sponsor the homeowner isblown away
Caitlyn Noble (14:37):
The
Janet Mobley (14:38):
homeowner's like, what?
You want to sponsor my son'sbaseball team?
It costs, every time we'vetalked to clients about when
they've done this, I think itcosts usually like less than
$1,000 a season.
And $1,000 would be like, youhave the banner.
Yeah, you've got the side ofthe activity bus that you've
wrapped.
(14:58):
I
Caitlyn Noble (14:58):
mean, for like your kids.
Hundreds of dollars.
Like Little League, like I'mtalking $100 could maybe be.
get a patch on their jerseys,
Janet Mobley (15:06):
you know?
Yeah.
It's low cost.
You've shown a huge amount ofrespect and interest in your
customers, in these localhomeowners.
And now your name, you know,your name, picture it on the
eight and a half by 11 printedpractice calendar that hangs on
(15:27):
the refrigerator.
That's good.
You know, you are now in thekitchen and they look at that
calendar multiple timesthroughout the season.
So when we say localsponsorships, that's what we're
talking about.
We're talking about hyperlocal, the neighborhoods where
you want to install jobs, thehomeowners that you want to work
with, what are they engaged in?
If it's not a kid's sportsendeavor, I mean, I'm playing
(15:52):
pickleball these days.
I'm in that age group.
Yeah, you are.
Low impact injury.
Hashtag aging
Caitlyn Noble (16:00):
in
Janet Mobley (16:00):
place.
You know, could you, if you, ifyou seriously, if you have a
product that is, um, You know,maybe you're not selling to
parents.
They don't have little kids.
Maybe they're in thegrandparent age bracket and
they're playing pickleball.
Can you sponsor theirpickleball league?
Yeah, exactly.
So look for opportunities.
Look outside of what's obvious.
(16:23):
And you're probably not,honestly, going to find it by
searching for it online.
You're not.
You're going to find it bystanding in somebody's kitchen
looking at what's taped to theirrefrigerator.
It's low cost.
It's high impact.
It's on a budget.
And it'll help you...
build your brand in thecommunities that you serve, and
it will absolutely help yougenerate leads.
(16:44):
And I'll bring it
Caitlyn Noble (16:44):
back just to the digital side of things where
I've seen it work is a lot ofthese, you know, local swim
teams, pickleball leagues haveleads And when you become a
sponsor, you are mentioned ontheir website.
And what does that produce?
That produces some organictraffic.
And leads?
(17:05):
A backlink.
Well, I was getting thebacklink.
But hey, look, we're episodetwo.
We're more to come on.
Janet Mobley (17:12):
I'm running
Caitlyn Noble (17:13):
and
Janet Mobley (17:13):
you're still crawling.
Caitlyn Noble (17:14):
Part
Janet Mobley (17:14):
two.
And
Caitlyn Noble (17:15):
Janet's usually the one that has to correct me.
You're just explaining somesort of algorithm.
But no, definitely a backlink,which is, again, your SEO
presence.
Janet Mobley (17:25):
Oh, I get your point.
So if you're sponsoring a localpickleball and they're part of
a bigger league in the city thatyou're in, And you get listed
on the website.
That's just helping yourorganic SEO presence.
Absolutely.
So it goes beyond that.
Caitlyn Noble (17:43):
What's another idea?
So we did talk about thoseonline directories, but I'm
going to pull it through theonline directories.
A lot of those onlinedirectories also have forums and
online communities.
The first one that comes top ofmind, and I've said it several
times, is Nextdoor.
If y'all are not on Nextdoor,that is such a low-cost way to
(18:05):
have a profile on Nextdoor andbe recommended by neighbors.
And not only that, you know, italso serves as a forum.
So if you're sitting on yourback deck, and I know y'all are
busy, I know you're drivingaround, you're doing a lot of
great work.
I mean, if you're sitting onyour back deck while the steaks
are on the grill, go to yourNextdoor, get a Nextdoor app,
(18:29):
People are going to be askingfor roofers.
People are going to be lookingfor deck support.
Pest control.
People have opinions.
We know this.
Thank you, social media.
You can say, hey, I am a smallbusiness owner.
This is my company.
We'd be happy to give you aquote.
That's not only throughNextdoor, Facebook groups.
(18:51):
I know your local communitiesdefinitely, like the Moms of
Holly Springs, wow, fierce.
Janet Mobley (18:58):
Oh, those Moms
Caitlyn Noble (18:59):
groups
Janet Mobley (19:00):
are like...
They're like a goldmine, butalso like a pit of piranhas.
Caitlyn Noble (19:04):
Yes.
I mean, they're looking.
You want to get on their goodside.
They're looking for windowreplacement companies, but, I
mean, you better not have burnedthem.
Reddit is another really greatone.
I know, Janet, you use Reddit.
I
Janet Mobley (19:18):
do use Reddit.
I love Reddit.
This could be a whole otherpodcast episode.
You know, SEO and Google...
The online landscape formarketing changes so fast, and
it's such fierce competition.
And, you know, here we are.
It's April 2025.
You know, the last six to ninemonths, all anybody's wanted to
(19:39):
talk about is AI, which haschanged the landscape so much.
One really popular search nowis to take whatever you're
searching for and stick the wordReddit on the end of it.
You know, so if you're lookingfor roofing contractors in
Raleigh, and I'm gonna searchGoogle, I might type roofing
(20:00):
contractors in Raleigh Reddit sothat I'm gonna go directly to
possibly a homeowner forum thatis moderated in the Raleigh,
North Carolina area And what Iwould encourage you to do, don't
go on Reddit and just startwaving your banner around and
saying, I want you to be...
(20:20):
Home Improvement
Caitlyn Noble (20:21):
Company,
Janet Mobley (20:21):
yeah.
Yeah, that's not the thing todo on Reddit.
No, no.
You have to contribute.
You have to contributemeaningful...
Answers.
Commentary, answers, advice.
So if you have time and youhave something to say about a
topic and there's a good Redditforum in your local area...
you can actually get reallygood exposure and then it also
(20:47):
feeds back into your SEO.
It absolutely does.
So it all kind of feeds backaround.
I'm going to mention one morein the online directory forum
thing that I didn't even thinkabout when we were planning this
episode.
I hope some listeners are over45.
I
Caitlyn Noble (21:04):
just said oh no.
Janet Mobley (21:05):
Yeah.
I'm proud of it.
I'm over 50.
Spit it out.
So no I'm going to build up alittle bit more.
What is it?
Look, Caitlin, if you could seeher body language, she's
nervous.
She doesn't even know what I'mabout to say.
All right, I'm going to hit youwith it.
It's a Yahoo group.
My neighborhood, I've lived inmy neighborhood, no joke, for
(21:28):
30, good God, I think it's 32years now.
This is not something that as aJoin and blast neighborhood
groups.
But if you actually do work inthe neighborhood where you
live...
You're right.
Ask some of your olderneighbors if there's a Yahoo
group for your neighborhood.
(21:49):
Because I swear to you, myneighborhood is older.
And we still have a Yahoo groupthat dates back to 1999.
Okay.
And I swear to all that isgood...
And all that I love that withinthe last five days, my dear
(22:10):
husband has said something to methat he has read based on the
email distribution list of somediscussion that people were
having in this Yahoo group.
And I said to him, Does thatstill exist?
And I can't believe you'restill on it.
But it is a vibrant, like thesepeople were having like a
(22:30):
really serious communitydiscussion about some new
townhomes being built right inour neighborhood.
So it's an oldie but a goodie.
That's hilarious.
But if your neighborhood hassome sort of old school email
distribution.
Absolutely.
Yeah.
God, what did they used to callthem?
(22:51):
They used to call them listserves, I think.
That sounds right.
You can roll your eyes, but Ipromise you they still exist.
Yeah.
And these are older homeownerswith money that aren't on the
Facebook.
On the internet.
And they're not on theInstagram.
And they're not on all thatother stuff.
Caitlyn Noble (23:11):
But yeah, be thoughtful, provide answers,
advice, show your expertise, andit will pay off.
lots forward um so these werejust a few tips and tricks in
terms of how to generate someleads on a low budget honestly
no budget um if you have sometime so time is not free we are
(23:32):
aware of that but just a fewtips and tricks um yeah so
Janet Mobley (23:36):
let me summarize those we kind of rambled on a
little bit so on a budget if youwant to write content you're
going to help with your seoGenerate those reviews.
Please.
Put some processes in placewith your project managers to
get those reviews.
Make sure you have a presenceon social media.
That can be as simple asposting a few pictures twice a
month.
Local sponsorships.
(23:57):
Those are those.
Baseball teams, pickleballteams, online directories.
which could include some oldschool Yahoo groups, online
communities and forums.
That's that Yahoo group.
That's that Yahoo group.
Caitlyn Noble (24:11):
I hope Yahoo can pay us for promoting Yahoo
groups.
Google business profile, getlisted.
That's a no brainer.
Yes.
Janet Mobley (24:17):
If you haven't claimed your Google business
profile, do it.
Pull the truck over and do itright now.
I mean, like swerve through allthe lanes of traffic.
Please don't.
Yes.
Cut
Caitlyn Noble (24:28):
somebody off.
We as an agency will struggleto work with you.
If
Janet Mobley (24:34):
you haven't claimed your Google business
profile, you are lost in thewoods.
Yeah.
It's not going to happen foryou.
No.
You're not going to generateany online leads.
Caitlyn Noble (24:44):
But remember, consistency and providing value
are going to always be key.
So focus on the needs of youraudience and you will naturally
attract leads who are more thanlikely to convert to loyal
customers by just doing a few ofthese tactics regularly.
But we do have a special offer.
What is it?
(25:04):
If you stuck around andlistened to us ramble on about
these fun
Janet Mobley (25:08):
tips and
Caitlyn Noble (25:08):
tricks.
So like I mentioned, very,very, very important.
We both mentioned that reviewgeneration is gonna be critical
to generating leads.
Again, you can't qualify forthis if you don't have a Google
business profile.
So get a Google businessprofile and then you can go to
fatcatstrategies.com backslashcontact dash us.
(25:32):
Because if you mention today'sepisode in the form on that
page, which I'm going to haveJanet repeat in just a second,
we are going to give away a freereview generation kit.
This is about a $750 value.
And all you have to do isattend a discovery call with us.
Talk.
(25:53):
It's 30 minutes.
We don't even really talk.
You get to talk.
You
Janet Mobley (25:57):
get to tell us.
Yeah, we're asking you aboutyour business.
Caitlyn Noble (25:59):
All about your business.
And if you attend this, you'regoing to get a free review
generation kit.
This comes with a rate yourinstaller card design template.
So that's one of those cardsthat your installers can leave
behind with a QR code directlyto your Google business profile
to leave you a review.
Okay.
And we're going to also, ifwe're able to, we'd like to
include a landing page thatlists all of the places that
(26:23):
folks can leave reviews to.
That's a landing page on yourwebsite.
A landing page on your websitewhere folks can leave reviews to
all of those platforms throughthose online directories.
So again...
Janet Mobley (26:34):
Go to our website.
Look for the button to eithercontact us or schedule a call.
Book your free 30-minutediscovery call.
It'll be with a friendly,friendly face from Fat Cat where
what we want to do is learnmore about your business.
And if you book that call, youwill get this.
And attend it.
And attend it.
Yeah, you got to book it andactually show up for it.
(26:54):
I know y'all know what thatfeels like.
Yeah, you don't ghost us.
Then we have a free reviewgeneration kit.
that is yours for the taking.
And we will help you make iteasy for your team to generate
more reviews.
And then that's gonna go a longway in the foundation that you
need to generate leads online.
(27:14):
What are we talking about nextweek, Caitlin?
Yeah,
Caitlyn Noble (27:16):
so next week, it's gonna be part three of the
six-part series.
We're gonna shift gears andtalk about something that often
gets overlooked in digitalmarketing.
It's the call centers.
And it's funny that I'm tyingcall centers in with digital
marketing, but it makes a hugedifference.
So you might be getting plentyof leads.
That'd be great.
But those calls, if they're notgetting answered or handled the
(27:37):
right way, then you're leavinga lot of money on the table.
So we're going to break downhow a solid call center strategy
can boost your conversion ratesand help you close more deals.
We're super excited about that.
Janet Mobley (27:50):
Join us for another episode next week for
that conversation.
Call center.
Yeah.
Discussion topic.
That's a really good
Caitlyn Noble (27:55):
level up topic.
So Janet, take us home.
Janet Mobley (27:59):
Thank you for joining us for another episode.
Hope you got something from it.
As always, if you can give us ahalf an hour, our job is to
give you actionable tips,tricks, and insights that are
designed to help you grow yourhome improvement business
through online marketing.
Thank you again and join usnext week for our ideas about
(28:20):
how you can level up your callcenter.
Thank you.
Digital marketing forcontractors is created by Fat
Cat Strategies.
For more information,
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