In this episode of Digital Marketing for Contractors, the Fat Cat Strategies team sits down with Andrew Martin, Senior VP of Business Development at Marlimar Interactive, to explore how text messaging is transforming lead generation and customer engagement for home improvement companies.
Andrew shares how Marlimar—an early pioneer of texting in the industry—helps contractors connect with leads faster and more effectively. With 98% of texts read within three minutes and 50% replied to within 90 seconds, it’s clear that texting is one of the most powerful tools for reaching homeowners today.
The discussion covers everything from compliance and carrier regulations to personalization and automation. Andrew explains how Marlimar handles the setup, campaign registration, and strategy, ensuring texts are timely, brand-aligned, and sent with the right intent. Whether or not a contractor uses a CRM, Marlimar creates seamless integrations or clever workarounds—even for platforms like BuilderTrend. The episode also touches on the smart use of AI for colder leads and direct mail follow-up, while reinforcing that high-intent leads deserve real human contact. From sending rep photos before appointments to segmenting campaigns based on service history, Andrew illustrates how strategic texting can build trust, improve show rates, and drive revenue.
Visit: https://fatcatstrategies.com/podcast/special-guest-andrew-martin-of-marlimar/
https://www.marlimar.com/
Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
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