SPECIAL GUEST: Cory Getz, Founder of Unrushed Honest Quality

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In this episode of Digital Marketing for Contractors, hosted by FatCat Strategies, Janet and Caitlin speak with Cory Getz, owner of Unrushed Honest Quality (UHQ) in Indianapolis. Cory shares his journey from working in construction at a young age to launching his own successful contracting business specializing in James Hardie siding, roofing, and windows. He discusses early business challenges, including scaling too quickly, marketing missteps, and the importance of strong systems and relationships to sustain growth.

Cory emphasizes the role of effective marketing and lead generation, noting that while word-of-mouth and local sponsorships are valuable, digital marketing plays a critical role in sustaining business success. He highlights the importance of owning key assets like a Google Business Profile and a CRM, tracking lead sources, and strategically allocating marketing budgets. His approach focuses on setting marketing spend based on target revenue rather than past earnings, ensuring long-term growth.

Additionally, Cory introduces his consulting company, JHC in a Box, which helps contractors streamline their sales, pricing, and production processes. With industry changes such as increased regulations, shifting insurance policies, and private equity acquisitions, he stresses the importance of building strong systems and processes to remain competitive. His goal is to help contractors avoid common pitfalls, grow efficiently, and ultimately achieve long-term success.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.