August 20, 2025 • 28 mins
In this episode of Digital Marketing for Contractors, Janet and Sasha wrap up our three-part AI series with a conversation about staying human in an AI-driven world. From chatbots and CRMs to automated reviews and follow-ups, AI is now built into nearly every tool contractors use. But instead of replacing people, it should be seen as a partner—freeing up time for the authentic, personal connections homeowners really value.
The hosts dive into why trust signals, reviews, team bios, and before-and-after photos still matter, and how contractors can balance automation with authenticity. With examples from big brands and real-world applications, Janet and Sasha show how AI can strengthen—not replace—the human side of your business.
Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 00 (00:00):
Welcome to digital marketing for contractors, a
podcast for home improvementcontractors to help you crush
your lead goals and take yourbusiness to the next level.
Join us each episode as we giveyou powerful insights and
(00:22):
practical tips on the bestdigital marketing strategies to
help you grow your homeimprovement business.
Let's get started.
Janet (00:31):
Hello and welcome back.
I am Janet.
I am the founder of Fat CatStrategies and today I'm so
happy to be joined by one of ouramazing account managers,
Sasha.
Sasha's never been on thepodcast, so we're super pumped
to have her here.
Sasha, introduce yourself.
Tell everybody who you are.
Sasha (00:48):
Yeah, I'm so excited to be here.
Never been on a podcast before.
It's been a lifelong dream.
Drum roll.
Oh my God.
Janet (00:57):
It's your first time.
Okay.
Yeah.
We'll be nice.
That's awesome.
Okay, so Sasha, today whatwe're doing is we are wrapping
up the third in a three-partseries where we've been talking
about AI.
So last week, we talked abouthow digital marketing tactics
are changing in this crazy,fast-paced world of AI.
(01:20):
And if you missed last week'sepisode, we encourage you to go
check it out because what welooked at was we looked at what
is still working when it comesto online marketing in the age
of AI, what stopped working, sowhat you should still be doing,
what you should stop doing, andhow all of this is playing out
when it comes to lead generationfor home improvement companies
(01:41):
because AI right now is playingsuch a huge role on how we all
use the internet.
So today is this this thirdpart in this little mini series
we're doing about AI and todaywhat we're talking about is how
to stay human in the age of AI.
Especially for you guys as homeimprovement contractors.
So AI tools are everywhere.
(02:03):
Sasha you were saying earlieryou know you feel like every
piece of software you fire upnow has some AI component.
Sasha (02:10):
There's always going to be some sort of AI aspect to it
Janet (02:13):
yeah a little chat bot or some sort of
Sasha (02:15):
summarized or automation some something like that it's
always going to be there
Janet (02:20):
yeah so these AI tools are everywhere But that doesn't
mean that you have to lose yourpersonal touch and the thing
that has worked for you for somany years to get you hired by
homeowners.
Absolutely.
So that's what we're talkingabout today.
Yes, AI is here.
It's changed search.
It's changing the software.
But you don't have to lose yourhuman touch.
And what we want to talk aboutis what does that mean in this
(02:45):
new world?
Kind of AI driven world.
So Sasha, the other day we weretalking and you said you felt
like there were four key thingsfor contractors to remember.
Remind me of what that was.
What were those four things?
Sasha (02:57):
Yeah.
So, I mean, there's a lot that,you know, goes into AI, but I
feel like how to connect with itin today's day and age, there
are pretty much four mainpoints.
So first it's people are stillgoing to hire people.
There's also trust is the newcurrency, so that's super
important.
And then also just rememberingthat your human story really
(03:21):
does matter still.
And knowing that AI isn't hereto replace connection, it's just
going to give you some time toget your time back.
Janet (03:31):
Okay, so if we look at it that way, AI is really kind of
part of this whole evolution oftrust.
How we use technology.
Sasha (03:40):
Yeah, you know, I like to look at it as not...
like a software, but more of apartnership.
You know, a lot of contractors,I mean, we're digital marketing
agencies, so we partner with alot of contractors.
And I think it's a good way tolook at AI as being a
partnership to help you in thoseaspects where maybe, you know,
what we do, we give contractorsback some time in their day
(04:03):
because we take that load on.
And I feel like AI kind ofcontributes in the same way,
depending on
Janet (04:09):
how you use it.
Almost like a personalassistant that's going to give
you minutes and hours back inyour day.
Sasha (04:14):
Exactly.
And so many different outletsfor it too.
Janet (04:17):
I love that.
So if you're saying, if whatyour thesis is for this episode
is that there is a way thatcontractors can maintain that
human touch in an AI world, andyour first point is that people
still hire people, tell me whatyou mean by that.
And what does that thought haveto do with AI?
Sasha (04:40):
Yeah.
So, you know, like at the endof the day, People who are
looking for those remodelingprojects or whatever you do as
far as contracting goes, thosehomeowners are still going to
want to hire people, not AI.
But it's awesome if you can useit as a mode to get them there.
To generate the lead.
(05:01):
Exactly.
So before you can sell andinstall that job, you do have to
generate the lead.
So AI, again, it's just apartner to help you get there.
So it can help with the leadconversion, lead generation.
So
Janet (05:15):
it's going to help you get your foot in the door.
Exactly.
But that homeowner is stillgoing to hire a human to remodel
their bathroom.
Sasha (05:24):
Yeah, they want to work directly with a person, not a
Janet (05:28):
robot.
At this point, as of July 2025,so far robots aren't putting
roofs on.
Sasha (05:34):
You know, I've seen them walk upstairs on some videos,
but I've not seen them put anyroofs on or
Janet (05:39):
put on siding.
It's weird.
You're talking about likethose...
Sasha (05:42):
Like the human-like
Janet (05:44):
robots.
Yeah, the Boston Dynamics.
Have you seen the big dog?
Sasha (05:48):
I have.
Janet (05:48):
It's creepy.
There's one that almost lookslike a dog giraffe where it's...
big neck has like this arm onthe end of it and they can run
and anyway so I
Sasha (06:00):
have not seen that but that sounds
Janet (06:02):
terrifying after we record this podcast so We took a
little side trip down sci-filane.
There may be a day where robotsare coming to kill all of us,
but that day's not today.
Good.
I'm not ready to go yet.
I'm not ready to go yet.
And I think all of thecontractors out there still want
to think that they can roll upin a truck and do a job that a
(06:22):
robot can't do.
And that is still true today.
But what we're saying is youcan get some of your time back
by leveraging AI and thathomeowners want to connect with
humans.
But right now where AI isreally kind of in your world.
Just use it as a sidekick.
Use it as a sidekick and itcould help you generate those
(06:44):
leads.
Absolutely.
Sasha (06:45):
Yeah, especially the chatbots.
You know, we've seen a lot ofgood success with chatbots for
multiple different clients.
And I mean, personally, whenI'm looking somewhere, if
there's a chatbot, I'm going touse it before I call someone.
Oh,
Janet (06:57):
absolutely.
And, you know, several episodesago, we had on the founder of
Heavyset, which, you know,there's a lot of AI in the
heavyset tech stack um so if youguys haven't checked out
heavyset i would definitely goit's an awesome software it's
awesome software it's um youknow there's a form component to
(07:18):
it there's a chat component toit and depending on when this
episode comes out what we haveheard from the founder is they
are also working on ai drivencall centers so oh wow so like
To your point, Sasha, you go toa website and you're not really
ready to talk to somebody yet orfill out a form.
Yeah, I
Sasha (07:37):
just want a little bit more information
Janet (07:39):
or I have a question.
You're willing to interact withthat chat bot, which can be
driven by AI.
And soon, by the end of thisyear, contractors could be able
to have call centers staffed bywhat sound like humans but
aren't.
That's awesome.
So again, that gives peopletime back.
Yep.
But it's all kind of drivingtowards helping a homeowner feel
(08:01):
like, yes, this is the companythat I want to hire.
And so you've taken some ofthose tasks off of your plate to
your point, giving you timeback.
And then that time you're goingto spend in the home selling
the job and installing the job.
Sasha (08:15):
Right.
And I feel like that can alsobe a little bit more cost
effective, too, with having acall center that is AI.
Absolutely.
Janet (08:22):
And they can be 24-7.
Exactly.
Sasha (08:23):
Yep.
Janet (08:25):
So, so I love where we're going with this.
So the other thing that yousaid at the top of this episode,
you said people still want tohire people.
And then you also said trust isthe new currency.
What did you mean by that?
Sasha (08:37):
Yeah.
So it's really important thatyou're still able to show, you
know, that you are a humancompany and that you have people
who want to work with you andwho appreciate the jobs that
you've done and they appreciatewant to show off your good work.
So, okay, here's an example.
(08:58):
Okay.
So I don't want to go, let'ssay I'm going out to eat.
I don't want to go to arestaurant that has two and a
half stars on Google when I wantgood food, a good experience
and nice wait staff.
Why and how would I avoid arestaurant that has that rating?
because of trust.
(09:19):
You know, I want to trust thatwhen I spend my time and money
at a restaurant, I am going tohave the experience that I'm
looking for.
Janet (09:26):
Yeah, good food, good experience.
You're not going to have a GIissue later.
Sasha (09:29):
Yes, yes, yes, yes.
But that's a big reason whypeople check out reviews.
Because of that trustcomponent.
Just the other day, I wasscheduling a birthday dinner for
a friend looking for where tomake a reservation.
And ultimately, it came down tothe star reviews that the
restaurant had.
We
Janet (09:47):
were in
Sasha (09:47):
between a couple and the reviews really sold us on it.
So, you know,
Janet (09:52):
it just helps.
So when you are looking online,you are looking for signals
that you can trust.
Yes.
That the company that you putyour time and energy into and
money is going to deliver anexperience that's valuable to
you.
Exactly.
Exactly.
And so, um, so if trust is thenew currency, then, um, how does
(10:15):
AI play into helpingcontractors demonstrate that
they are a trustworthy company?
I mean, we know it's all aboutthe reviews, but what role does
AI have in that?
Sasha (10:28):
So AI can be really helpful with...
Let's say you want to get areview from a job you just
completed.
Well, there's so many featureswith AI where you can just
automatically, when you marketin your CRM that the job was
closed or the job was completed,it will go ahead and send out a
text or an email to yourcustomers asking them to leave
(10:49):
you a review.
And that's just a super easyway.
You don't even have to thinkabout it.
Right.
It's just going to send it out.
Automate.
Yep.
Janet (10:56):
So automations have been around for a while, but I think
what's exciting that we'vereally seen the landscape change
just this calendar year isother software companies that
serve this industry have startedto incorporate more AI
components into theseautomations to help you generate
(11:18):
reviews.
For example, one of ourpartners that we like to work
with, Marlamar, reviewgeneration software, they've
rolled out some new AI features.
So I guess what I'm saying islike, I'm kind of agreeing with
you that you're saying trust isthe new currency.
And
Sasha (11:37):
AI can help you generate that trust from people you've
worked with.
Janet (11:42):
And do it by helping you take some tasks off of your
plate that used to be moremanual to give you time back.
Sasha (11:48):
Again, use it as a partner.
Janet (11:50):
Use it as a partner.
Okay, so where are we in thestory?
So people still hire people.
Trust is the new currency.
And then you made another pointat the top of the episode.
I think you said, you know, inthis AI world, your human story
still matters to you.
Tell me a little bit more aboutwhat you meant by that.
Sasha (12:10):
Yeah, so essentially when someone's going to work with
you, say it's a couple thousanddollar or tens of thousand
dollar project, they kind ofwant to get a feel of who you
are and who they might beworking with.
Um, like whether you're veteranowned, is it a family owned
company, that sort of thing.
Do we know who the businessowner is or maybe who I'm going
(12:32):
to be talking to on the phone?
Um, so it's really importantthat, you know, one, you have
some important team memberslisted on your website, um,
which is that human face.
Exactly.
Yep.
Maybe have a picture, maybehave a little bio with just some
fun facts about them.
Um, And yeah, so thatdefinitely helps to show the
human aspect, but also havingproject pictures on.
(12:57):
I'm a sucker for a good beforeand after picture.
Janet (13:00):
Everybody loves a good before and after.
Sasha (13:02):
And those are really great for just kind of helping
show those potential customerswhat their vision could be, or
even maybe giving them somedesign ideas or introducing them
to a new color of siding thatthey didn't know was out there
or a new type of shake that sortof thing so it's really good
for examples for showing offyour work and showing that it is
(13:25):
that quality work and
Janet (13:28):
so that human story so if if online search is being more
influenced by AI at least todaythe goal is still to get
somebody to your site and So youcan convert them into a lead.
once they're motivated, oncethey start to interact with you,
(14:14):
then that's when some AI can dothe heavy lifting, either
through a chat bot or an AIdriven call center to help you
convert that lead.
Is that what you're saying?
Sasha (14:24):
Exactly.
And honestly, it kind of goesback to my first point that
people still hire people.
So yeah, you can use AI to helpget you those people, but once
you've got them you have to showthem, you know, who you are.
Right.
You're not going to makefriends with someone and you
have no idea what theirpersonality is.
Right.
You want to get to know thembefore you ask them for coffee.
Janet (14:44):
Right.
So it's kind of the same, kindof the same idea there.
Before you pay somebody$60,000.
Exactly.
To park their truck in front ofyour front yard for three
weeks.
And
Sasha (14:54):
tear something off the side of their house.
Janet (14:55):
Yeah, they want to make sure.
You want to know who you are.
They want to make sure you'renot a criminal and you're not
going to destroy something.
Yeah, so it's trust, it's humanconnection.
And I think that kind of bringsus to the last point that you
made, and that is AI is notreplacing people.
It's giving us our time back.
And I love what you said at thetop of this episode, that if we
(15:19):
can shift our thinking awayfrom such a sci-fi version of
what we think AI is and look atit more like a partner, a
partner that can help you makedecisions take some repetitive
tasks off of your plate and giveyou some time back.
Sasha (15:36):
Yeah.
And it also gives you time tolike actually connect with your
clients and maybe show up alittle bit more in your
community to get that localbrand awareness.
So people kind of have you topof mind already.
And it just gives you the areasback to run those parts of the
business that really actually doneed a human kind of driving
(15:59):
the show there.
Right.
Janet (16:00):
Right.
So automate what you can,leverage AI where you can, and
then take the time that you'vesaved to invest back in your
business.
Sasha (16:07):
Yeah, and just remember, it's not erasing the human
connection.
It's just going to allow you tocreate a little bit more space
to add that in.
Janet (16:15):
Oh, I like the way you put that.
Oh, thank you.
Sasha, coming with the wisdom.
So, you know, I know you workday in and day out with clients
on the front lines.
I don't work that closely withclients anymore.
I'm now partially retired, soloving that life.
(16:35):
But you're the one that's onthe front lines with clients.
What do you see that's reallywinning right now?
Sasha (16:42):
So really, the clients who are really winning are the
ones that understand the ratioof AI to human interaction and
human contact.
So, you know, kind of goingback to what we said, they're
using AI to go ahead and gatherall of the data, automate that
stuff that you don't really wantto do, but you just kind of
(17:04):
have to, all the boring stuff.
And then they also use it tostreamline their systems and
just make their day-to-dayeasier.
but they are still showing upwith that human voice in their
community, for their company,for their employees.
You know, like for example, andI think we may have touched on
(17:24):
this earlier, but I've seen somebusinesses using AI to send
those automatic follow-ups, butinstead of using just a
templated dry message, it's justa little short video from the
owner or even from their projectmanager who was on site.
And It just gives a little bitof personality.
(17:45):
And
Janet (17:45):
those videos are somehow AI is playing a role in the
production of those?
Sasha (17:49):
It's sending it out.
Oh.
Yeah.
Wow.
Yeah.
Janet (17:53):
So that feels very personal.
It does.
To the customer.
But on the
Sasha (17:57):
back end, it's AI.
Janet (17:58):
It was aided by AI.
That is very cool.
Yeah.
So gone are the days of AI.
Dear customer, we appreciateyour business.
It's more like, hi, Susie andJohn, we loved installing your
deck.
Sasha (18:13):
Thanks for welcoming us into your home type thing.
Yeah.
Janet (18:16):
Yeah.
Wow.
With customized projectpictures.
That is winning.
So outside of, you know, ourown client base, have you seen
some other things that, youknow, just kind of on the
internet that you feel like arereal winning stories?
Yes,
Sasha (18:34):
I have.
So I am chronically online, soI see a lot of things, but one
of the biggest uses of AI thatI've seen is in some well-known
brands like Duolingo.
Almost everyone has heard ofDuolingo at this point.
Janet (18:49):
I'll interrupt.
In case you haven't heard ofDuolingo, it's an app that will
help you learn a foreignlanguage, and it has a really
cute owl mascot and lots ofcartoons, and you can win all
kinds of points just forlearning simple words.
Sasha (19:02):
Yes, it's quite fun.
I am relearning I tried
Janet (19:07):
to learn Spanish a couple years ago and then it was on
me, not on Duolingo.
Anyway, what have you seenDuolingo do?
Sasha (19:13):
Yeah, so it's really cool how they're able to blend AI
with personality in a way thatfeels, I mean, to me at least,
super intentional.
You know, the AI might berecommending my next lesson or,
you know, helping me purchase anew product.
Like I've seen it at Sephoratoo, when I'm shopping online.
What is Sephora?
Sephora is a makeup store.
It's a big brand makeup store,but you know, so they might be
(19:37):
recommending that or helping youfind what you want using an AI
assistant, but it sounds like aperson is talking to you.
It's got all of the sameverbiage, the same inflections.
Janet (19:49):
And it's based on your previous purchases and things
that you've looked at, say onthe Sephora site.
Sasha (19:54):
Yeah.
Unknown (19:55):
Yeah.
Sasha (19:55):
Or
Janet (19:55):
on the Duolingo lessons that you've, like, it's kind of
tailored to your journey.
Sasha (20:00):
Yeah, I mean, I feel like maybe people are a little bit
more familiar with things likeAmazon.
So, you know, Amazon has Rufus,their AI assistant that they
use.
And it, yeah, so when I use iton Amazon, it recognizes my past
purchases.
And I can be like, can you tellme when I purchased this
(20:22):
product?
This book bag.
Janet (20:25):
I am going to have to admit publicly and vulnerably
that I don't know what Rufus is.
Sasha (20:30):
Oh, Janet.
And I order...
It's like Claude AI.
It's like ChatGPT,
Janet (20:35):
but it's Amazon's version.
But I order an obscene amountof stuff from Amazon.
Well, how have you not seen it?
Unknown (20:41):
I don't know.
Janet (20:41):
Because I'm old and infirm, I think.
Well, you're not that old.
I'm not.
I didn't...
Where does it
Sasha (20:48):
show up?
Does it just pop up?
Usually it has like a littlebubble that says...
I don't remember exactly whatit says, but something like,
Rufus is here to help you.
And then it also
Janet (20:58):
has- I've never seen that.
Sasha (20:59):
You know, like the little sparkle?
Usually it's in the top corner.
That's the AI.
Janet (21:04):
Okay.
Sasha (21:04):
So if you click it, it'll help you.
Janet (21:06):
Okay.
I've never clicked it.
What I have noticed- Give it ashot next time.
Is that it will recommend sizesfor me.
Sasha (21:13):
Oh, I've not seen that.
Janet (21:15):
That's cool.
So if I'm looking at a pair ofshorts, it's like- Based on your
previous orders, we think youshould order a large.
Sasha (21:23):
Oh, that's pretty neat.
I'm
Janet (21:24):
like, okay.
All right, let's see.
Extra large, but whatever.
You
Sasha (21:28):
think you know me.
Janet (21:29):
You think you do.
But honestly, when I've gonewith the size recommendations
based on my previous orders,it's worked.
It's worked.
So I'm going to have to checkout Rufus.
So I guess bringing this backto contractors, you know, Things
have changed so fast just thiscalendar year.
Oh
Sasha (21:48):
my gosh, it's crazy.
Janet (21:49):
I mean, the pace of change has just been insane.
And we've seen...
online lead generation tactics,you know, based on search
engine results have changeddramatically just in the past
six months.
And in the past four months,I'd say almost every piece of
software that we interact withthat you guys who are listening
(22:10):
interact with as well, whetherit's your CRM or some text-based
marketing software or reviewgeneration software, I'm
struggling to think of a singlepiece of software that hasn't
incorporated some AI assistantinto it.
Sasha (22:26):
Yeah, that would take some thinking.
Janet (22:29):
Yeah, I can't think of it.
To try
Sasha (22:30):
and figure it out.
Janet (22:31):
Yeah, it seems like every day I log on to something,
there's a new little AI bot thatpops up.
I
Sasha (22:36):
mean, even Gmail now.
Janet (22:38):
Yeah, they're summarizing.
And in our internal staffGchat, the most hilarious thing
I can do is be out of the officefor the day.
What did it say when you gotback?
Oh, God.
It's like, it's always like...
There's usually cookies on thetable and then people are, you
know, complaining about the airconditioning.
(22:58):
I
Sasha (23:01):
remember one time there, yeah, someone messaged something
about cookies in the kitchenand then someone goes, oh, I'm
going to be a cookie monster.
And it goes, this person was acookie monster for the cookies.
Janet (23:12):
Yeah, that was the AI summary in our small team Google
team chat.
So to wrap it all up, You guysare hardworking.
You're out there sometimesworking in the sun, in the
weather, installing roofs,installing siding, remodeling
bathrooms, selling jobs, talkingto homeowners.
(23:33):
AI is here right now, not tokill us that we think.
It could eventually.
We've all seen Terminator.
But for now, it seems like it'shere to give us some time back
and take some routine tasks offof our plate.
Yep.
And so what you can do to stayhuman in this age of AI is show
(23:54):
your face, literally.
Yep.
You know, add team photos andbios to your website.
So you're going to beleveraging AI search to drive
traffic to your site, but whenyou get somebody on your site...
Sasha (24:04):
Show them who you are.
Show them who you are.
Janet (24:07):
This is not new, but Lord, if it isn't more
important.
Get serious about reviews.
Day in and day out, it justkeeps getting more important.
Yep, yep.
Because I would say, like...
In this world, where noweverybody's sort of aware of
more AI-generated content, we'reeven more cautious, maybe with
our time and money, and wereally want to see that you are
(24:30):
a locally-owned company that'sdelivered good experiences for
people.
Sasha (24:34):
Yep.
And you know what?
Another thing, if you searchChatGPT for, say, best home
remodelers near me, sometimes itwill pull from aggregators
like...
yelp or house or expertise andit goes off of the reviews who's
(24:55):
rated yeah who's top rated oh
Janet (24:57):
my god
Sasha (24:58):
that's that's just one of the ways that it pulls but i
didn't even think about that yepwe've been i mean internally
you know you've been out livingyour life but i have been living
my semi-retired doing so muchwork to figure out why are you
showing up why is this companyshowing up but this company
isn't in those chat in thoseprompts yep we're asking chat
(25:21):
why did you show this person andnot this person or this company
and not that yes yes and itgives us a list you know they
were rated higher here onmultiple sites or they were
official on the BBB website.
So lots
Janet (25:39):
of different places it pulls in.
So as homeowners start to shiftwhere they search for answers,
let's say they're no longer...
as frequently firing up aGoogle browser, and instead they
go straight to ChatGPT and say,who is the best bathroom
remodeling contractor in mycity?
ChatGPT is going to referenceonline reviews and aggregate
(26:02):
them.
Sasha (26:03):
And online listings as well.
Janet (26:04):
And listings and directories, and use that
information as a way torecommend who is the
quote-unquote best contractor.
roofing contractor in your townor bathroom remodeler in your
town.
Sasha (26:15):
Yeah.
And you know what?
That's another cool thing thatwe've been doing internally for
our clients is using AI to helpus clean up those directories
across the entire internet,making sure that your name is
consistent across the internet,making sure that your address is
the same, your phone number.
And it would be really timeconsuming for us to go in and do
(26:36):
it for every individuallisting, but we've been using AI
to help us with that, whichwhich is awesome.
Janet (26:42):
Okay, this might make us sound schizophrenic and like
we're talking out of both sidesof our face, but I think the
lesson is you got to stay humanin this world, but also you need
to recognize that a lot of yourcontent online, you're writing
it and positioning it for the
Sasha (27:02):
robots.
Which is a big shift in the SEOstrategy.
Janet (27:06):
Yeah.
We're writing for the robots,so the robots can then recommend
your company back to realpeople.
Exactly.
So we have to appeal to therobots and then also to the
humans.
Yep.
Wow.
Brave new world.
Brave, crazy new world.
Well, as always, our job is tostay on top of this stuff, bring
(27:27):
you the insights as we figurethem out, and share them with
you.
The internet is changing.
It's changing fast.
AI is playing.
I mean, I think everybodythought AI was the story of
2024.
I really think it's the storyof 2025.
Like, legit this time.
Yeah, I
Sasha (27:43):
think she's just going to keep growing.
Yeah, absolutely.
Every year there will besomething new out there.
Janet (27:50):
At this pace, it's like every month.
Yeah, seriously.
It's not every week.
So if you enjoyed this episode,we would love it if you would
give us a review.
Please.
Please give us a review.
Share it with your friends andcolleagues and subscribe so that
you will be notified of futureepisodes.
And as always, our goal is ifyou will give us 20 or 30
minutes, we will try to give youactionable insights on what it
(28:14):
takes to win online and generateleads and promote your company
online.
So you can generate morerevenue through your home
improvement business.
That's our goal.
That's what we're here to do.
We appreciate you listening foranother episode.
Like us, subscribe, refer us toa friend, and we'll see you on
the next episode.
Bye.
Bye-bye.
Speaker 00 (28:33):
Digital Marketing for Contractors is created by
Fat Cat Strategies.
For more information, visitfatcatstrategies.com.
Welcome to digital marketing for contractors, a
podcast for home improvementcontractors to help you crush
your lead goals and take yourbusiness to the next level.
Join us each episode as we giveyou powerful insights and
(00:22):
practical tips on the bestdigital marketing strategies to
help you grow your homeimprovement business.
Let's get started.
Janet (00:31):
Hello and welcome back.
I am Janet.
I am the founder of Fat CatStrategies and today I'm so
happy to be joined by one of ouramazing account managers,
Sasha.
Sasha's never been on thepodcast, so we're super pumped
to have her here.
Sasha, introduce yourself.
Tell everybody who you are.
Sasha (00:48):
Yeah, I'm so excited to be here.
Never been on a podcast before.
It's been a lifelong dream.
Drum roll.
Oh my God.
Janet (00:57):
It's your first time.
Okay.
Yeah.
We'll be nice.
That's awesome.
Okay, so Sasha, today whatwe're doing is we are wrapping
up the third in a three-partseries where we've been talking
about AI.
So last week, we talked abouthow digital marketing tactics
are changing in this crazy,fast-paced world of AI.
(01:20):
And if you missed last week'sepisode, we encourage you to go
check it out because what welooked at was we looked at what
is still working when it comesto online marketing in the age
of AI, what stopped working, sowhat you should still be doing,
what you should stop doing, andhow all of this is playing out
when it comes to lead generationfor home improvement companies
(01:41):
because AI right now is playingsuch a huge role on how we all
use the internet.
So today is this this thirdpart in this little mini series
we're doing about AI and todaywhat we're talking about is how
to stay human in the age of AI.
Especially for you guys as homeimprovement contractors.
So AI tools are everywhere.
(02:03):
Sasha you were saying earlieryou know you feel like every
piece of software you fire upnow has some AI component.
Sasha (02:10):
There's always going to be some sort of AI aspect to it
Janet (02:13):
yeah a little chat bot or some sort of
Sasha (02:15):
summarized or automation some something like that it's
always going to be there
Janet (02:20):
yeah so these AI tools are everywhere But that doesn't
mean that you have to lose yourpersonal touch and the thing
that has worked for you for somany years to get you hired by
homeowners.
Absolutely.
So that's what we're talkingabout today.
Yes, AI is here.
It's changed search.
It's changing the software.
But you don't have to lose yourhuman touch.
And what we want to talk aboutis what does that mean in this
(02:45):
new world?
Kind of AI driven world.
So Sasha, the other day we weretalking and you said you felt
like there were four key thingsfor contractors to remember.
Remind me of what that was.
What were those four things?
Sasha (02:57):
Yeah.
So, I mean, there's a lot that,you know, goes into AI, but I
feel like how to connect with itin today's day and age, there
are pretty much four mainpoints.
So first it's people are stillgoing to hire people.
There's also trust is the newcurrency, so that's super
important.
And then also just rememberingthat your human story really
(03:21):
does matter still.
And knowing that AI isn't hereto replace connection, it's just
going to give you some time toget your time back.
Janet (03:31):
Okay, so if we look at it that way, AI is really kind of
part of this whole evolution oftrust.
How we use technology.
Sasha (03:40):
Yeah, you know, I like to look at it as not...
like a software, but more of apartnership.
You know, a lot of contractors,I mean, we're digital marketing
agencies, so we partner with alot of contractors.
And I think it's a good way tolook at AI as being a
partnership to help you in thoseaspects where maybe, you know,
what we do, we give contractorsback some time in their day
(04:03):
because we take that load on.
And I feel like AI kind ofcontributes in the same way,
depending on
Janet (04:09):
how you use it.
Almost like a personalassistant that's going to give
you minutes and hours back inyour day.
Sasha (04:14):
Exactly.
And so many different outletsfor it too.
Janet (04:17):
I love that.
So if you're saying, if whatyour thesis is for this episode
is that there is a way thatcontractors can maintain that
human touch in an AI world, andyour first point is that people
still hire people, tell me whatyou mean by that.
And what does that thought haveto do with AI?
Sasha (04:40):
Yeah.
So, you know, like at the endof the day, People who are
looking for those remodelingprojects or whatever you do as
far as contracting goes, thosehomeowners are still going to
want to hire people, not AI.
But it's awesome if you can useit as a mode to get them there.
To generate the lead.
(05:01):
Exactly.
So before you can sell andinstall that job, you do have to
generate the lead.
So AI, again, it's just apartner to help you get there.
So it can help with the leadconversion, lead generation.
So
Janet (05:15):
it's going to help you get your foot in the door.
Exactly.
But that homeowner is stillgoing to hire a human to remodel
their bathroom.
Sasha (05:24):
Yeah, they want to work directly with a person, not a
Janet (05:28):
robot.
At this point, as of July 2025,so far robots aren't putting
roofs on.
Sasha (05:34):
You know, I've seen them walk upstairs on some videos,
but I've not seen them put anyroofs on or
Janet (05:39):
put on siding.
It's weird.
You're talking about likethose...
Sasha (05:42):
Like the human-like
Janet (05:44):
robots.
Yeah, the Boston Dynamics.
Have you seen the big dog?
Sasha (05:48):
I have.
Janet (05:48):
It's creepy.
There's one that almost lookslike a dog giraffe where it's...
big neck has like this arm onthe end of it and they can run
and anyway so I
Sasha (06:00):
have not seen that but that sounds
Janet (06:02):
terrifying after we record this podcast so We took a
little side trip down sci-filane.
There may be a day where robotsare coming to kill all of us,
but that day's not today.
Good.
I'm not ready to go yet.
I'm not ready to go yet.
And I think all of thecontractors out there still want
to think that they can roll upin a truck and do a job that a
(06:22):
robot can't do.
And that is still true today.
But what we're saying is youcan get some of your time back
by leveraging AI and thathomeowners want to connect with
humans.
But right now where AI isreally kind of in your world.
Just use it as a sidekick.
Use it as a sidekick and itcould help you generate those
(06:44):
leads.
Absolutely.
Sasha (06:45):
Yeah, especially the chatbots.
You know, we've seen a lot ofgood success with chatbots for
multiple different clients.
And I mean, personally, whenI'm looking somewhere, if
there's a chatbot, I'm going touse it before I call someone.
Oh,
Janet (06:57):
absolutely.
And, you know, several episodesago, we had on the founder of
Heavyset, which, you know,there's a lot of AI in the
heavyset tech stack um so if youguys haven't checked out
heavyset i would definitely goit's an awesome software it's
awesome software it's um youknow there's a form component to
(07:18):
it there's a chat component toit and depending on when this
episode comes out what we haveheard from the founder is they
are also working on ai drivencall centers so oh wow so like
To your point, Sasha, you go toa website and you're not really
ready to talk to somebody yet orfill out a form.
Yeah, I
Sasha (07:37):
just want a little bit more information
Janet (07:39):
or I have a question.
You're willing to interact withthat chat bot, which can be
driven by AI.
And soon, by the end of thisyear, contractors could be able
to have call centers staffed bywhat sound like humans but
aren't.
That's awesome.
So again, that gives peopletime back.
Yep.
But it's all kind of drivingtowards helping a homeowner feel
(08:01):
like, yes, this is the companythat I want to hire.
And so you've taken some ofthose tasks off of your plate to
your point, giving you timeback.
And then that time you're goingto spend in the home selling
the job and installing the job.
Sasha (08:15):
Right.
And I feel like that can alsobe a little bit more cost
effective, too, with having acall center that is AI.
Absolutely.
Janet (08:22):
And they can be 24-7.
Exactly.
Sasha (08:23):
Yep.
Janet (08:25):
So, so I love where we're going with this.
So the other thing that yousaid at the top of this episode,
you said people still want tohire people.
And then you also said trust isthe new currency.
What did you mean by that?
Sasha (08:37):
Yeah.
So it's really important thatyou're still able to show, you
know, that you are a humancompany and that you have people
who want to work with you andwho appreciate the jobs that
you've done and they appreciatewant to show off your good work.
So, okay, here's an example.
(08:58):
Okay.
So I don't want to go, let'ssay I'm going out to eat.
I don't want to go to arestaurant that has two and a
half stars on Google when I wantgood food, a good experience
and nice wait staff.
Why and how would I avoid arestaurant that has that rating?
because of trust.
(09:19):
You know, I want to trust thatwhen I spend my time and money
at a restaurant, I am going tohave the experience that I'm
looking for.
Janet (09:26):
Yeah, good food, good experience.
You're not going to have a GIissue later.
Sasha (09:29):
Yes, yes, yes, yes.
But that's a big reason whypeople check out reviews.
Because of that trustcomponent.
Just the other day, I wasscheduling a birthday dinner for
a friend looking for where tomake a reservation.
And ultimately, it came down tothe star reviews that the
restaurant had.
We
Janet (09:47):
were in
Sasha (09:47):
between a couple and the reviews really sold us on it.
So, you know,
Janet (09:52):
it just helps.
So when you are looking online,you are looking for signals
that you can trust.
Yes.
That the company that you putyour time and energy into and
money is going to deliver anexperience that's valuable to
you.
Exactly.
Exactly.
And so, um, so if trust is thenew currency, then, um, how does
(10:15):
AI play into helpingcontractors demonstrate that
they are a trustworthy company?
I mean, we know it's all aboutthe reviews, but what role does
AI have in that?
Sasha (10:28):
So AI can be really helpful with...
Let's say you want to get areview from a job you just
completed.
Well, there's so many featureswith AI where you can just
automatically, when you marketin your CRM that the job was
closed or the job was completed,it will go ahead and send out a
text or an email to yourcustomers asking them to leave
(10:49):
you a review.
And that's just a super easyway.
You don't even have to thinkabout it.
Right.
It's just going to send it out.
Automate.
Yep.
Janet (10:56):
So automations have been around for a while, but I think
what's exciting that we'vereally seen the landscape change
just this calendar year isother software companies that
serve this industry have startedto incorporate more AI
components into theseautomations to help you generate
(11:18):
reviews.
For example, one of ourpartners that we like to work
with, Marlamar, reviewgeneration software, they've
rolled out some new AI features.
So I guess what I'm saying islike, I'm kind of agreeing with
you that you're saying trust isthe new currency.
And
Sasha (11:37):
AI can help you generate that trust from people you've
worked with.
Janet (11:42):
And do it by helping you take some tasks off of your
plate that used to be moremanual to give you time back.
Sasha (11:48):
Again, use it as a partner.
Janet (11:50):
Use it as a partner.
Okay, so where are we in thestory?
So people still hire people.
Trust is the new currency.
And then you made another pointat the top of the episode.
I think you said, you know, inthis AI world, your human story
still matters to you.
Tell me a little bit more aboutwhat you meant by that.
Sasha (12:10):
Yeah, so essentially when someone's going to work with
you, say it's a couple thousanddollar or tens of thousand
dollar project, they kind ofwant to get a feel of who you
are and who they might beworking with.
Um, like whether you're veteranowned, is it a family owned
company, that sort of thing.
Do we know who the businessowner is or maybe who I'm going
(12:32):
to be talking to on the phone?
Um, so it's really importantthat, you know, one, you have
some important team memberslisted on your website, um,
which is that human face.
Exactly.
Yep.
Maybe have a picture, maybehave a little bio with just some
fun facts about them.
Um, And yeah, so thatdefinitely helps to show the
human aspect, but also havingproject pictures on.
(12:57):
I'm a sucker for a good beforeand after picture.
Janet (13:00):
Everybody loves a good before and after.
Sasha (13:02):
And those are really great for just kind of helping
show those potential customerswhat their vision could be, or
even maybe giving them somedesign ideas or introducing them
to a new color of siding thatthey didn't know was out there
or a new type of shake that sortof thing so it's really good
for examples for showing offyour work and showing that it is
(13:25):
that quality work and
Janet (13:28):
so that human story so if if online search is being more
influenced by AI at least todaythe goal is still to get
somebody to your site and So youcan convert them into a lead.
once they're motivated, oncethey start to interact with you,
(14:14):
then that's when some AI can dothe heavy lifting, either
through a chat bot or an AIdriven call center to help you
convert that lead.
Is that what you're saying?
Sasha (14:24):
Exactly.
And honestly, it kind of goesback to my first point that
people still hire people.
So yeah, you can use AI to helpget you those people, but once
you've got them you have to showthem, you know, who you are.
Right.
You're not going to makefriends with someone and you
have no idea what theirpersonality is.
Right.
You want to get to know thembefore you ask them for coffee.
Janet (14:44):
Right.
So it's kind of the same, kindof the same idea there.
Before you pay somebody$60,000.
Exactly.
To park their truck in front ofyour front yard for three
weeks.
And
Sasha (14:54):
tear something off the side of their house.
Janet (14:55):
Yeah, they want to make sure.
You want to know who you are.
They want to make sure you'renot a criminal and you're not
going to destroy something.
Yeah, so it's trust, it's humanconnection.
And I think that kind of bringsus to the last point that you
made, and that is AI is notreplacing people.
It's giving us our time back.
And I love what you said at thetop of this episode, that if we
(15:19):
can shift our thinking awayfrom such a sci-fi version of
what we think AI is and look atit more like a partner, a
partner that can help you makedecisions take some repetitive
tasks off of your plate and giveyou some time back.
Sasha (15:36):
Yeah.
And it also gives you time tolike actually connect with your
clients and maybe show up alittle bit more in your
community to get that localbrand awareness.
So people kind of have you topof mind already.
And it just gives you the areasback to run those parts of the
business that really actually doneed a human kind of driving
(15:59):
the show there.
Right.
Janet (16:00):
Right.
So automate what you can,leverage AI where you can, and
then take the time that you'vesaved to invest back in your
business.
Sasha (16:07):
Yeah, and just remember, it's not erasing the human
connection.
It's just going to allow you tocreate a little bit more space
to add that in.
Janet (16:15):
Oh, I like the way you put that.
Oh, thank you.
Sasha, coming with the wisdom.
So, you know, I know you workday in and day out with clients
on the front lines.
I don't work that closely withclients anymore.
I'm now partially retired, soloving that life.
(16:35):
But you're the one that's onthe front lines with clients.
What do you see that's reallywinning right now?
Sasha (16:42):
So really, the clients who are really winning are the
ones that understand the ratioof AI to human interaction and
human contact.
So, you know, kind of goingback to what we said, they're
using AI to go ahead and gatherall of the data, automate that
stuff that you don't really wantto do, but you just kind of
(17:04):
have to, all the boring stuff.
And then they also use it tostreamline their systems and
just make their day-to-dayeasier.
but they are still showing upwith that human voice in their
community, for their company,for their employees.
You know, like for example, andI think we may have touched on
(17:24):
this earlier, but I've seen somebusinesses using AI to send
those automatic follow-ups, butinstead of using just a
templated dry message, it's justa little short video from the
owner or even from their projectmanager who was on site.
And It just gives a little bitof personality.
(17:45):
And
Janet (17:45):
those videos are somehow AI is playing a role in the
production of those?
Sasha (17:49):
It's sending it out.
Oh.
Yeah.
Wow.
Yeah.
Janet (17:53):
So that feels very personal.
It does.
To the customer.
But on the
Sasha (17:57):
back end, it's AI.
Janet (17:58):
It was aided by AI.
That is very cool.
Yeah.
So gone are the days of AI.
Dear customer, we appreciateyour business.
It's more like, hi, Susie andJohn, we loved installing your
deck.
Sasha (18:13):
Thanks for welcoming us into your home type thing.
Yeah.
Janet (18:16):
Yeah.
Wow.
With customized projectpictures.
That is winning.
So outside of, you know, ourown client base, have you seen
some other things that, youknow, just kind of on the
internet that you feel like arereal winning stories?
Yes,
Sasha (18:34):
I have.
So I am chronically online, soI see a lot of things, but one
of the biggest uses of AI thatI've seen is in some well-known
brands like Duolingo.
Almost everyone has heard ofDuolingo at this point.
Janet (18:49):
I'll interrupt.
In case you haven't heard ofDuolingo, it's an app that will
help you learn a foreignlanguage, and it has a really
cute owl mascot and lots ofcartoons, and you can win all
kinds of points just forlearning simple words.
Sasha (19:02):
Yes, it's quite fun.
I am relearning I tried
Janet (19:07):
to learn Spanish a couple years ago and then it was on
me, not on Duolingo.
Anyway, what have you seenDuolingo do?
Sasha (19:13):
Yeah, so it's really cool how they're able to blend AI
with personality in a way thatfeels, I mean, to me at least,
super intentional.
You know, the AI might berecommending my next lesson or,
you know, helping me purchase anew product.
Like I've seen it at Sephoratoo, when I'm shopping online.
What is Sephora?
Sephora is a makeup store.
It's a big brand makeup store,but you know, so they might be
(19:37):
recommending that or helping youfind what you want using an AI
assistant, but it sounds like aperson is talking to you.
It's got all of the sameverbiage, the same inflections.
Janet (19:49):
And it's based on your previous purchases and things
that you've looked at, say onthe Sephora site.
Sasha (19:54):
Yeah.
Unknown (19:55):
Yeah.
Sasha (19:55):
Or
Janet (19:55):
on the Duolingo lessons that you've, like, it's kind of
tailored to your journey.
Sasha (20:00):
Yeah, I mean, I feel like maybe people are a little bit
more familiar with things likeAmazon.
So, you know, Amazon has Rufus,their AI assistant that they
use.
And it, yeah, so when I use iton Amazon, it recognizes my past
purchases.
And I can be like, can you tellme when I purchased this
(20:22):
product?
This book bag.
Janet (20:25):
I am going to have to admit publicly and vulnerably
that I don't know what Rufus is.
Sasha (20:30):
Oh, Janet.
And I order...
It's like Claude AI.
It's like ChatGPT,
Janet (20:35):
but it's Amazon's version.
But I order an obscene amountof stuff from Amazon.
Well, how have you not seen it?
Unknown (20:41):
I don't know.
Janet (20:41):
Because I'm old and infirm, I think.
Well, you're not that old.
I'm not.
I didn't...
Where does it
Sasha (20:48):
show up?
Does it just pop up?
Usually it has like a littlebubble that says...
I don't remember exactly whatit says, but something like,
Rufus is here to help you.
And then it also
Janet (20:58):
has- I've never seen that.
Sasha (20:59):
You know, like the little sparkle?
Usually it's in the top corner.
That's the AI.
Janet (21:04):
Okay.
Sasha (21:04):
So if you click it, it'll help you.
Janet (21:06):
Okay.
I've never clicked it.
What I have noticed- Give it ashot next time.
Is that it will recommend sizesfor me.
Sasha (21:13):
Oh, I've not seen that.
Janet (21:15):
That's cool.
So if I'm looking at a pair ofshorts, it's like- Based on your
previous orders, we think youshould order a large.
Sasha (21:23):
Oh, that's pretty neat.
I'm
Janet (21:24):
like, okay.
All right, let's see.
Extra large, but whatever.
You
Sasha (21:28):
think you know me.
Janet (21:29):
You think you do.
But honestly, when I've gonewith the size recommendations
based on my previous orders,it's worked.
It's worked.
So I'm going to have to checkout Rufus.
So I guess bringing this backto contractors, you know, Things
have changed so fast just thiscalendar year.
Oh
Sasha (21:48):
my gosh, it's crazy.
Janet (21:49):
I mean, the pace of change has just been insane.
And we've seen...
online lead generation tactics,you know, based on search
engine results have changeddramatically just in the past
six months.
And in the past four months,I'd say almost every piece of
software that we interact withthat you guys who are listening
(22:10):
interact with as well, whetherit's your CRM or some text-based
marketing software or reviewgeneration software, I'm
struggling to think of a singlepiece of software that hasn't
incorporated some AI assistantinto it.
Sasha (22:26):
Yeah, that would take some thinking.
Janet (22:29):
Yeah, I can't think of it.
To try
Sasha (22:30):
and figure it out.
Janet (22:31):
Yeah, it seems like every day I log on to something,
there's a new little AI bot thatpops up.
I
Sasha (22:36):
mean, even Gmail now.
Janet (22:38):
Yeah, they're summarizing.
And in our internal staffGchat, the most hilarious thing
I can do is be out of the officefor the day.
What did it say when you gotback?
Oh, God.
It's like, it's always like...
There's usually cookies on thetable and then people are, you
know, complaining about the airconditioning.
(22:58):
I
Sasha (23:01):
remember one time there, yeah, someone messaged something
about cookies in the kitchenand then someone goes, oh, I'm
going to be a cookie monster.
And it goes, this person was acookie monster for the cookies.
Janet (23:12):
Yeah, that was the AI summary in our small team Google
team chat.
So to wrap it all up, You guysare hardworking.
You're out there sometimesworking in the sun, in the
weather, installing roofs,installing siding, remodeling
bathrooms, selling jobs, talkingto homeowners.
(23:33):
AI is here right now, not tokill us that we think.
It could eventually.
We've all seen Terminator.
But for now, it seems like it'shere to give us some time back
and take some routine tasks offof our plate.
Yep.
And so what you can do to stayhuman in this age of AI is show
(23:54):
your face, literally.
Yep.
You know, add team photos andbios to your website.
So you're going to beleveraging AI search to drive
traffic to your site, but whenyou get somebody on your site...
Sasha (24:04):
Show them who you are.
Show them who you are.
Janet (24:07):
This is not new, but Lord, if it isn't more
important.
Get serious about reviews.
Day in and day out, it justkeeps getting more important.
Yep, yep.
Because I would say, like...
In this world, where noweverybody's sort of aware of
more AI-generated content, we'reeven more cautious, maybe with
our time and money, and wereally want to see that you are
(24:30):
a locally-owned company that'sdelivered good experiences for
people.
Sasha (24:34):
Yep.
And you know what?
Another thing, if you searchChatGPT for, say, best home
remodelers near me, sometimes itwill pull from aggregators
like...
yelp or house or expertise andit goes off of the reviews who's
(24:55):
rated yeah who's top rated oh
Janet (24:57):
my god
Sasha (24:58):
that's that's just one of the ways that it pulls but i
didn't even think about that yepwe've been i mean internally
you know you've been out livingyour life but i have been living
my semi-retired doing so muchwork to figure out why are you
showing up why is this companyshowing up but this company
isn't in those chat in thoseprompts yep we're asking chat
(25:21):
why did you show this person andnot this person or this company
and not that yes yes and itgives us a list you know they
were rated higher here onmultiple sites or they were
official on the BBB website.
So lots
Janet (25:39):
of different places it pulls in.
So as homeowners start to shiftwhere they search for answers,
let's say they're no longer...
as frequently firing up aGoogle browser, and instead they
go straight to ChatGPT and say,who is the best bathroom
remodeling contractor in mycity?
ChatGPT is going to referenceonline reviews and aggregate
(26:02):
them.
Sasha (26:03):
And online listings as well.
Janet (26:04):
And listings and directories, and use that
information as a way torecommend who is the
quote-unquote best contractor.
roofing contractor in your townor bathroom remodeler in your
town.
Sasha (26:15):
Yeah.
And you know what?
That's another cool thing thatwe've been doing internally for
our clients is using AI to helpus clean up those directories
across the entire internet,making sure that your name is
consistent across the internet,making sure that your address is
the same, your phone number.
And it would be really timeconsuming for us to go in and do
(26:36):
it for every individuallisting, but we've been using AI
to help us with that, whichwhich is awesome.
Janet (26:42):
Okay, this might make us sound schizophrenic and like
we're talking out of both sidesof our face, but I think the
lesson is you got to stay humanin this world, but also you need
to recognize that a lot of yourcontent online, you're writing
it and positioning it for the
Sasha (27:02):
robots.
Which is a big shift in the SEOstrategy.
Janet (27:06):
Yeah.
We're writing for the robots,so the robots can then recommend
your company back to realpeople.
Exactly.
So we have to appeal to therobots and then also to the
humans.
Yep.
Wow.
Brave new world.
Brave, crazy new world.
Well, as always, our job is tostay on top of this stuff, bring
(27:27):
you the insights as we figurethem out, and share them with
you.
The internet is changing.
It's changing fast.
AI is playing.
I mean, I think everybodythought AI was the story of
2024.
I really think it's the storyof 2025.
Like, legit this time.
Yeah, I
Sasha (27:43):
think she's just going to keep growing.
Yeah, absolutely.
Every year there will besomething new out there.
Janet (27:50):
At this pace, it's like every month.
Yeah, seriously.
It's not every week.
So if you enjoyed this episode,we would love it if you would
give us a review.
Please.
Please give us a review.
Share it with your friends andcolleagues and subscribe so that
you will be notified of futureepisodes.
And as always, our goal is ifyou will give us 20 or 30
minutes, we will try to give youactionable insights on what it
(28:14):
takes to win online and generateleads and promote your company
online.
So you can generate morerevenue through your home
improvement business.
That's our goal.
That's what we're here to do.
We appreciate you listening foranother episode.
Like us, subscribe, refer us toa friend, and we'll see you on
the next episode.
Bye.
Bye-bye.
Speaker 00 (28:33):
Digital Marketing for Contractors is created by
Fat Cat Strategies.
For more information, visitfatcatstrategies.com.
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