In this first installment of a three-part mini-series, hosts Janet and Meredith explore how AI is fundamentally transforming the way homeowners search for services online and what that means for home improvement contractors trying to generate leads.
The conversation centers around the shift from traditional keyword-based SEO to AI-generated answers in search engines like Google, and the rise of “answer engines” like ChatGPT and Siri. These tools provide immediate, conversational responses, often without users needing to click on any links.
The hosts explain how this change is reducing website traffic, increasing the importance of high-quality, structured content, and forcing businesses to adapt their web strategy to remain visible. They stress that contractors need to create content that not only ranks for keywords but also feeds AI models to be included in these new formats.
The big takeaway is: don’t ignore the shift, start adapting now. A free AI visibility guide is available to help contractors get started, and the hosts tease deeper tactical advice in the next episode.
Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
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