In this episode, I chat with Bill O’ Brien, Owner of Apex Nutrition Group and a professional lacrosse athlete. Apex Nutrition Group was founded out of necessity as Bill became concerned with supplements and their effect on his own body as an athlete.
Bill shares his valuable learnings in entrepreneurship and the fascinating effects of supplements on your body, may you be an athlete or a regular person who wants to maximize nutrition for your well-being. Join us and enjoy!
In this episode, we talk about:
- Lacrosse and some fascinating stories about it.
- Bill’s journey from being a professional athlete and working in a tech company to becoming an entrepreneur, twice over.
- When to fight for your passions and when to move on.
- The importance of properly-dosed supplements to your body.
- How athletes and even ordinary people can benefit from supplements.
As Bill shares with us his 5-year goals for his company, we discuss the following things to help him achieve those:
- Find a way to include his brand in some of the other advertising that he makes.
- Limit third-party advertising. Remember that you are competing for your audience’s attention span.
- Explore other social media channels and have a newsletter focused solely on Apex Nutrition and hire a VA to handle them.
- Go live on IG. Make a way to include Apex in third-party advertisements.
- Create surveys and polls for customers, interact with them, ask questions.
WHAT IS DIGITAL MARKETING FOR HUMANS?
Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.
Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.
We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen, and learn something new.
Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.
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