In this episode, we interviewed Melissa Moody, the CMO of Gated. Gated is a technology solution that helps professionals get only the most relevant e-mails in their inboxes. It started with the founder’s problem with being bombarded by irrelevant sales e-mails. He later thought the solution he found can also be terribly valuable for everyone.
Melissa shares how they continuously shift the way people communicate at Gated. They believe that the way to win in today’s world, where more and more AIs are being developed to make content and play the algorithm game to reach people, is to bring value that aligns with human needs.
In this episode, we discussed:
- What Gated is and what it does for businesses and professionals.
- The concept of Challenge E-mails and Allowed List.
- Recommendations for senders to stand out and give value.
- Future plans and long-term goals for Gated.
- The importance of putting human needs in your content.
Michelle talks about the challenge of having a clear brand voice and nailing the messaging around what they are and what they do. We came up with the following things they can do next to solve this challenge:
- Setting up a private Facebook group where people can give their insights and also recommend people who might also need Gated.
- Create a program and mentor people on building in public where Gated can be the solution to better manage what they’re building.
Connect and know more about Melissa Moody and Gated here:
Website: https://www.gated.com
Finding Focus Podcast: https://podcasts.apple.com/ph/podcast/finding-focus-protecting-your-attention-in-a-noisy/id1635153064
LinkedIn: https://www.linkedin.com/in/melissammoody/
WHAT IS DIGITAL MARKETING FOR HUMANS?
Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.
Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.
We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.
Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite. Your feedback is important to us.
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