In this episode, I talk with Seth Erickson, the CEO of Storify Agency. He helps companies tell better stories about what they are doing, why they exist, and why they have value to other people.
Seth also talks about his book, How to Hack Humans: Storytelling for Startups. We discuss his future goals and some ideas to help him achieve them.
In this episode, we discussed:
- How he realized that authenticity saves a lot of energy trying to be someone else.
- The goal of Storify of helping startups communicate their value to investors and the marketplace at large.
- How customers would need to know why they should care about what you offer and how it would solve their problems.
- Presenting your brands the right way through education.
- How important it is for the customers to be the center of the stories you tell about your brand.
- Brain simulations created by the stories being told to customers.
People usually associate Seth’s storytelling skills with extroverted people. On the contrary, Seth is in fact, an introvert. Although human interaction may be dreadful for introverts like him, it is his goal to reach out and help more people through what he does. We came up with the following to help him get to his goals:
- Find what feels comfortable and build up from there.
- Create posts on a business page first instead of a personal page.
- Reach out to friends for referrals.
- Listen, choose, and pick feedback that would further improve the business.
- Continue sharing on podcast interviews until comfortable enough to talk on a stage in front of an actual audience.
Connect and know more about Seth Erickson and Storify Agency here:
Website: https://www.storifyagency.com
Download the first chapter of his book for free:
https://www.storifyagency.com/humans
WHAT IS DIGITAL MARKETING FOR HUMANS?
Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.
Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.
We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.
Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.
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