Most businesses are flying blind when it comes to digital marketing ROI, and it's costing them thousands in wasted spend.
In this episode, Shannon Allen sits down with senior digital marketing consultant Rory Kemerer to reveal why successful companies often don't know their own profit margins or monthly sales numbers —the critical metrics needed to measure marketing effectiveness.
Rory shares hard-learned lessons from 10 years in the industry, including the biggest shifts from traditional TV to streaming video, how AI is transforming digital marketing, and the most common mistakes local businesses make with in-house marketing strategies.
Whether you're struggling to connect marketing spend to revenue, considering bringing digital marketing in-house, or wondering if your current strategy is working, this episode provides the essential framework for measuring true ROI and choosing the right marketing partner for sustainable growth.
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