Sigfox top two see huge IoT growth, predict it will beat analyst forecasts

Sigfox’s CEO, Jeremy Prince says small can be beautiful; you don't need to build a motorway to ride a bicycle. His company has invested €300 million in a decade rolling out a 72-country network, but in telco network terms that’s loose change. The market has matured since 2010, says Sigfox’s deputy CEO, Franck Siegel. They tell Jeremy Cowan and the Trending Tech podcast they’ve seen a “huge ramp up” in the number of Sigfox connected devices from 2 million in 2017 to 18 million now. Customers no longer ask for proofs of concept, they know it works. The market potential is huge, says Prince. “The analysts will be wrong again, but this time it will be bigger than they predict.”