Digital Transformation Success
You'll hear from consultants, trainers, executives, innovators and thought leaders. We'll avoid buzzwords, jargon and leave behind our egos to help you take that next step toward digital transformation success. Hosted by author and serial entrepreneur, Priscilla McKinney. Learn more at www.digitaltransformationsuccess.com
Episodes
December 10, 2024 • 26 mins
AI transforms medical documentation from burden to breakthrough.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Dr. Michael Ewing, Chief of Surgery at Corpus Christi Medical Center and co-founder of MedQuill, the engine behind SurgeOn Scribe. They discuss how AI revolutionizes healthcare documentation by addressing the significant challenge of physician charting ...
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November 19, 2024 • 27 mins
Market research gets an innovation makeover by integrating digital innovation and psychological insights.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with guest Stefanie Francis, founder of Hootology, about modernizing market research through digital transformation. Francis, an experienced market research professional and former NYU adjunct professor, brings insigh...
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November 5, 2024 • 26 mins
Is optimizing existing tech more efficient than chasing the shiny, new object?
Is your company flush with technology but still faced with productivity challenges?
Did your last technology onboarding fall flat?
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney, talks with Jane Hales, co-founder of Sapio Research, strategic partner for Seamless.AI, and most recently, founder ...
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October 15, 2024 • 44 mins
Market research, no matter how advanced the technology it uses, still needs astute judgment… and the best judgment comes from humans.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney, gives her patented Conference Flyover of Question Pro’s XDay 2024 in Austin, TX. XDay is a premier event where the best and brightest in market research come together to both network and share...
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October 1, 2024 • 35 mins
Don't crack open that old business textbook, because we got you covered!
On this episode of Digital Transformation Success, host and CEO, Priscilla McKinney, speaks with Rogier Verhulst, Senior Director at LinkedIn, and Marco Vriens, CEO of Kwantum, about the groundbreaking metric, Customer Surplus Value (CSV). As further described in the Harvard Business Review article entitled “Why You Should be Tracking Customer Surplus Value”,...
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September 10, 2024 • 26 mins
Is AI the key to revolutionizing market research?
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with guest Steve Male, Executive Vice President of Innovation and Strategic Partnerships at the Logit Group, about AI's impact on market research. Male, an author and seasoned market research professional brings insights from his book, AI Empowered: Revolutionizing Market ...
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August 6, 2024 • 28 mins
AI and digital innovation are actively reshaping the B2B landscape.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney, talks with guest and Fractional CMO at Data-Mania, Lillian Pierson, P.E., about the intersection of AI, digital transformation and product-led growth in B2B tech companies. Pierson brings over two decades of experience specializing in B2B tech startups. She h...
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July 30, 2024 • 32 mins
Can digital transformation change surgical education for the better?
On this episode of Digital Transformation Success, host Priscilla McKinney talks with guest and co-founder and CEO of Surgery Unified, Dr. Mark Soliman, about the innovative SurgeOn platform and its impact on the medical field. Dr. Soliman, chief of colorectal surgery at Advent Health Digestive Health Institute, brings his extensive background in surgical educati...
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Can AI break barriers for underserved communities?
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney talks with brothers Ifiok and Monk Inyang, co-founders of 1st Street Partnerships, about empowering entrepreneurs and creators of color through the emerging technology of generative AI.
Growing up in a poorer, working-class environment in Newark, NJ, the Inyang brothers unde...
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June 18, 2024 • 21 mins
If there is a king of thought leadership on AI in healthcare market research, today’s guest might be it.
On this episode of Digital Transformation Success, host, digital transformation specialist and Little Bird Marketing CEO Priscilla McKinney, along with guest and KJT COO Dan Wasserman, discuss the importance of networking and thought leadership in today’s digital world. As an accomplished operations leader with extensive experi...
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AI ain’t just for the big guys anymore.
On this episode of Digital Transformation Success, host and CEO of Little Bird Marketing, Priscilla McKinney, and guest Jason Sherman discuss how AI is revolutionizing community engagement and communication.
A successful innovator, award-winning filmmaker, published author, and tech startup expert, Sherman is the CEO and co-founder of both the video friendship app Spinnr and the AI creation...
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May 7, 2024 • 24 mins
And who says talking to computers isn’t beneficial?
On today’s episode of Digital Transformation Success, host and digital transformation specialist Priscilla McKinney, is joined by guest Neil Dixit, a veteran leader in digital research and insights who brings over 20 years of expertise to the forefront of innovation. They discuss the quickly emerging technology of AI and its integration into business.
As the founder and CEO of Gl...
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The biggest mistake a business can make is to ignore data they may already have.
On today’s episode of Digital Transformation Success, recorded live at the Greenbook IIEX Conference in Austin, TX, host and digital transformation specialist Priscilla McKinney and guests Henry Bremhorst and Ryan Wagner delve into what brands require to exert greater influence on today's consumers.
Bremhorst, with over a decade of experience in medi...
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December 26, 2023 • 21 mins
Companies need to be better prepared for what’s coming next. This is true as new categories of products emerge, in technological disruption and of course, with how the climate is changing. But climate change is often an overwhelming topic and businesses often don’t see this as a place where they could use data for better decision making.
But if you worked in insurance, real estate, energy, farming, or fishing you can immediately se...
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December 15, 2023 • 34 mins
The tech world will never stop innovating. Business leaders are no strangers to technology's effects on a company’s growth. But how do you get a whole team navigating technology together to accomplish your business goals? What does it look like to inspire digital transformation success?
CEO and Momma Bird of Little Bird Marketing, Priscilla McKinney, interviewed data insights expert Toluwani Adebekun to answer what people can expe...
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December 12, 2023 • 27 mins
In an insightful conversation with CEO of Little Bird Marketing, Priscilla McKinney and guest, Dan Sperring with Align Software you’ll learn everything from recommended tech stacks, to the top lead generation strategies for B2B digital marketing.
With over two decades of experience in SaaS, mobile, and omni-channel marketing, Dan is a GTM thought leader focused on driving faster and more efficient growth for B2B go-to-market teams...
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December 5, 2023 • 50 mins
XDay 2023 was filled with ideas and methods of moving the business world forward in a thoughtful and holistic way. Host of Digital Transformation Success and CEO of Little Bird Marketing, Priscilla McKinney, worked the crowd to bring you an inside look at the conference held by QuestionPro.
Arti Pullins, President of QuestionPro, is an advocate for change in the disparities found in healthcare. She highlights the changes and shift...
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November 28, 2023 • 29 mins
So many customers are desperate to achieve speed to insights. That is made possible with the KnowledeHound team. But how does it work, and how do we change team behavior from constantly re-fielding prescriptive surveys to looking for the answer in the data we already own?
Today, on Digital Transformation Success, CEO of Little Bird Marketing, Priscilla McKinney, talks with Laura Baker, Chief Executive Hound at KnowledgeHound. Laur...
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October 17, 2023 • 23 mins
While a popular Disney princess will tell you, “A dream is a wish your heart makes,” Qualtrics will make those MRX heart wishes of yours a reality.
In a candid conversation on Digital Transformation Success, Priscilla McKinney and Ali Henriques explore the intricacies of market research, focusing on the landscape within Qualtrics' research services - a department within a behemoth company that not many in the industry are aware ex...
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September 26, 2023 • 30 mins
It’s time to wake up. The concept of artificial intelligence has been around for over 70 years.
While AI is nothing new, we need to change the questions being asked.
In this episode, Priscilla McKinney aims to demystify AI’s impact on careers with Sumair Sayani, the global lead of AI programs and strategic partnerships at Question Pro. Sayani’s extensive experience in AI and co-founding Pathos AI, later acquired by QuestionPro, ...
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