Digital Transformation Success
You'll hear from consultants, trainers, executives, innovators and thought leaders. We'll avoid buzzwords, jargon and leave behind our egos to help you take that next step toward digital transformation success. Hosted by author and serial entrepreneur, Priscilla McKinney. Learn more at www.digitaltransformationsuccess.com
Episodes
September 1, 2026 • 36 mins
*Help us shape the future of Digital Transformation Success by taking a short, 11-question listener survey.*
Real finance digital transformation begins not with new software, but with the discipline to face the data your team is too afraid to present to leadership.
Edgar Baum, Founder and CEO of Avasta, joins Priscilla McKinney, host of Digital Transformation Success and CEO of Little Bird Marketing, to examine what is actual...
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July 21, 2026 • 31 mins
Most brands still judge their reputation by what shows up on their own website and are confused about AEO and how it is similar to and different from SEO. We clear it up.
Adam Bittner, global head of business development and partnerships at BrandRank.AI, joins Priscilla McKinney on Digital Transformation Success to talk through who actually owns a brand's narrative once AI engines start telling it. Bittner spent his career b...
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July 7, 2026 • 21 mins
Most companies treat AI as a flip-of-a-switch fix for customer experience, but the real driver of a working digital transformation strategy is still the people behind it.
Digital Transformation Success returns with host and Little Bird Marketing CEO Priscilla McKinney, who sits down with Ty Givens, founder of CX Collective. Givens has over two decades of experience in support leadership, watching the role shift from people managem...
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June 16, 2026 • 33 mins
*Help us shape the future of Digital Transformation Success by taking a short, 11-question listener survey.*
Knowing which AI tool to use is not the hard part. Knowing what question to ask is.
Mike Deinlein, Vice President of Corporate Innovation at Burke, Inc., joins Priscilla McKinney, host of Digital Transformation Success and CEO of Little Bird Marketing, to explore what it actually takes to bring AI to bear in market res...
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June 2, 2026 • 35 mins
Most B2B professionals are treating LinkedIn like a digital business card when it is actually the highest-trust sales floor they will ever have access to.
Mark Young, founder of Love Social Media, joins Priscilla McKinney, host of Digital Transformation Success and CEO of Little Bird Marketing, to discuss what it actually takes to build authority on LinkedIn as part of a B2B sales process. Young has spent over 13 years helping fou...
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April 7, 2026 • 21 mins
*Help us shape the future of Digital Transformation Success by taking a short, 11-question listener survey.*
Most businesses are moving fast on AI adoption and skipping the most important question entirely.
Jim Jacobs, CEO and founder of Focus Insite and Human Layer, joins Priscilla McKinney on Digital Transformation Success to challenge some of the assumptions driving AI investment right now. Jacobs has spent over a dec...
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March 17, 2026 • 27 mins
*Help us shape the future of Digital Transformation Success by taking a short, 11-question listener survey.*
Market research has a productivity problem, and the industry has been too busy fielding studies to fix it.
Priscilla McKinney, host of Digital Transformation Success and CEO of Little Bird Marketing, sits down with Jeremy Antoniuk, Founder and CEO of Scalafai, to talk about what happens when someone who has actually ru...
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February 24, 2026 • 28 mins
*Help us shape the future of Digital Transformation Success by taking a short, 11-question listener survey.*
Most companies treat digital transformation as a technology problem and spend accordingly.
Digital Transformation Success returns with host and Little Bird Marketing CEO Priscilla McKinney tackling one of the most misunderstood realities in business today. The failure rate of digital transformation initiatives is not a...
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January 27, 2026 • 34 mins
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Growth doesn't always require more spending, it requires smarter allocation of existing resources.
Digital Transformation Success host and Little Bird Marketing CEO Priscilla McKinney speaks with Eric Sian...
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December 16, 2025 • 28 mins
*Want to win some noise-canceling headphones? Help us shape the future of Digital Transformation Success by taking a short, 11-question listener survey and be entered into the giveaway. Deadline is February 28th.*
Technology enables strategy, but strategy must come first.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Alena Rossini, Head of Business Strateg...
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December 2, 2025 • 32 mins
*Want to win some noise-canceling headphones? Help us shape the future of Digital Transformation Success by taking a short, 11-question listener survey and be entered into the giveaway. Deadline is February 28th.*
CRM systems fail because we confuse strategy with software.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with guest and CEO of aheadCRM LLC, Thomas Wi...
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September 9, 2025 • 24 mins
Every company today operates as a technology company, whether they realize it or not.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Dr. Tracy Tuten, VP of qualitative research at Illuminas, a Radius company, where she leads the qualitative practice. They discuss how companies across all sectors must recognize they're operating in a technology-driven marketplace ...
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August 26, 2025 • 32 mins
What if the difference between business success and stagnation lies in distinguishing flashy metrics from insights that beat your competition?
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Andrew Elder, SVP for Advanced Analytics at Illuminas, a Radius Insights company, about the critical shift happening in quantitative research and competitive analysis. They ex...
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August 12, 2025 • 40 mins
Technology buyers can't make decisions based solely on immediate needs.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Jay Shutter, CEO of Illuminas, who has spent three decades interviewing CIOs and senior IT leaders across every major technology transition.
How do you use tech products when you’re studying tech products? Interesting question and a good p...
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July 1, 2025 • 34 mins
Time is the only commodity nobody gives us back, and data scientists spend 70% of their time on manual tasks instead of meaningful analysis.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Naira Musallam, co-founder of SightX, about addressing the fundamental challenge of data collection, cleaning, and analysis processes that have plagued the market research indus...
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June 17, 2025 • 28 mins
Can an innovative and collaborative AI initiative transform market research from exclusive Fortune 500 privilege to accessible business intelligence?
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Nichola Quail, Global Insights Strategist and CEO of Insights Exchange, about democratizing market research through digital transformation. They explore how AI integrat...
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May 6, 2025 • 34 mins
AI adoption requires assessment beyond efficiency to unlock true business growth.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Steve Mast, Co-founder and Partner at Twenty44, an advisory firm helping businesses navigate and adopt AI. They discuss how organizations can assess their AI readiness through four key areas: knowledge levels, understanding limitations,...
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April 22, 2025 • 33 mins
Unlocking authentic frontline worker feedback drives effective digital transformation and risk prevention in manufacturing industries.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Vivek Kumar, CEO and Co-Founder of TeamForce AI, and Cecil Puvathingal, Vice President of Sales and Operations at QuestionPro. They discuss how creating psychologically safe environme...
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March 11, 2025 • 30 mins
Transform your market research into visuals that drive action.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Vashte Brilliant, founder of Slidedesignr, about transforming analytical insights into visually compelling presentations. They discuss how researchers frequently focus on meeting deadlines and checking boxes rather than conveying actionable insights that ...
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February 25, 2025 • 32 mins
Career development creates competitive advantages through effective talent management strategies.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Abhijit Bhaduri, an authoritative voice on talent management and social media influencer with nearly one million followers. They discuss how organizations that invest in career development gain a tangible edge in today's...
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