And who says talking to computers isn’t beneficial?
On today’s episode of Digital Transformation Success, host and digital transformation specialist Priscilla McKinney, is joined by guest Neil Dixit, a veteran leader in digital research and insights who brings over 20 years of expertise to the forefront of innovation. They discuss the quickly emerging technology of AI and its integration into business.
As the founder and CEO of Glimpse, a next-generation research platform, Dixit's vision has reshaped the landscape of digital market research. Launched in 2021, Glimpse has quickly gained traction, attracting a prestigious client roster including Hubspot, Diageo, Google, and Ogilvy.
McKinney and Dixit highlight Glimpse's transformative journey, from decoding human language to pioneering B2B market automation. Its arsenal of AI tools streamlines the research process, crafting personalized content and hypothetical personas for users to interact with. This innovative approach empowers businesses to pose questions and receive tailored responses, identifying and subsequently segmenting potential audiences with precision.
“By taking quantitative elements,” Dixit explains. “And applying [them] to conversational questions, we saw a unique opportunity to understand, [with] a bit more nuance, how people make their decisions.”
Join us as we delve into the future of market research and discover how AI is leading the charge toward actionable insights in real time.
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This conference is designed specifically for client-side insights leaders and practitioners who are committed to advancing the profession. We’ll talk about shifts in society, buyer’s beliefs, preferences and advances in technology.
You’ll hear from innovative researchers and insights visionaries showcasing their groundbreaking work and sharing strategies to manage change and innovation.
Visit insightsassociation.org/events for more information. Register today and let us at Little Bird Marketing know you’re coming. We’d love to meet up in person.
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