Digital Transformation Success
You'll hear from consultants, trainers, executives, innovators and thought leaders. We'll avoid buzzwords, jargon and leave behind our egos to help you take that next step toward digital transformation success. Hosted by author and serial entrepreneur, Priscilla McKinney. Learn more at www.digitaltransformationsuccess.com
Episodes
July 1, 2025 • 34 mins
Time is the only commodity nobody gives us back, and data scientists spend 70% of their time on manual tasks instead of meaningful analysis.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Naira Musallam, co-founder of SightX, about addressing the fundamental challenge of data collection, cleaning, and analysis processes that have plagued the market research indus...
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June 17, 2025 • 28 mins
Can an innovative and collaborative AI initiative transform market research from exclusive Fortune 500 privilege to accessible business intelligence?
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Nichola Quail, Global Insights Strategist and CEO of Insights Exchange, about democratizing market research through digital transformation. They explore how AI integrat...
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May 6, 2025 • 34 mins
AI adoption requires assessment beyond efficiency to unlock true business growth.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Steve Mast, Co-founder and Partner at Twenty44, an advisory firm helping businesses navigate and adopt AI. They discuss how organizations can assess their AI readiness through four key areas: knowledge levels, understanding limitations,...
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April 22, 2025 • 33 mins
Unlocking authentic frontline worker feedback drives effective digital transformation and risk prevention in manufacturing industries.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Vivek Kumar, CEO and Co-Founder of TeamForce AI, and Cecil Puvathingal, Vice President of Sales and Operations at QuestionPro. They discuss how creating psychologically safe environme...
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March 11, 2025 • 30 mins
Transform your market research into visuals that drive action.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Vashte Brilliant, founder of Slidedesignr, about transforming analytical insights into visually compelling presentations. They discuss how researchers frequently focus on meeting deadlines and checking boxes rather than conveying actionable insights that ...
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February 25, 2025 • 32 mins
Career development creates competitive advantages through effective talent management strategies.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Abhijit Bhaduri, an authoritative voice on talent management and social media influencer with nearly one million followers. They discuss how organizations that invest in career development gain a tangible edge in today's...
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February 11, 2025 • 28 mins
Data quality transforms business decisions from guesswork to strategic success.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Guy Solomon, Dooblo's CEO, about data quality's fundamental role in digital transformation strategy. They explore how the quality of data collection directly impacts decision-making across global organizations, from major corporations to ...
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January 28, 2025 • 21 mins
Master the art of strategic LinkedIn engagement beyond viral moments.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney shares powerful insights about effective B2B social selling and thought leadership on LinkedIn. Drawing from LinkedIn's Thought Leadership Impact Study of 3,600 management-level professionals, she examines six key practices that drive meaningful engagement an...
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December 10, 2024 • 26 mins
AI transforms medical documentation from burden to breakthrough.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Dr. Michael Ewing, Chief of Surgery at Corpus Christi Medical Center and co-founder of MedQuill, the engine behind SurgeOn Scribe. They discuss how AI revolutionizes healthcare documentation by addressing the significant challenge of physician charting ...
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November 19, 2024 • 27 mins
Market research gets an innovation makeover by integrating digital innovation and psychological insights.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with guest Stefanie Francis, founder of Hootology, about modernizing market research through digital transformation. Francis, an experienced market research professional and former NYU adjunct professor, brings insigh...
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November 5, 2024 • 26 mins
Is optimizing existing tech more efficient than chasing the shiny, new object?
Is your company flush with technology but still faced with productivity challenges?
Did your last technology onboarding fall flat?
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney, talks with Jane Hales, co-founder of Sapio Research, strategic partner for Seamless.AI, and most recently, founder ...
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October 15, 2024 • 44 mins
Market research, no matter how advanced the technology it uses, still needs astute judgment… and the best judgment comes from humans.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney, gives her patented Conference Flyover of Question Pro’s XDay 2024 in Austin, TX. XDay is a premier event where the best and brightest in market research come together to both network and share...
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October 1, 2024 • 35 mins
Don't crack open that old business textbook, because we got you covered!
On this episode of Digital Transformation Success, host and CEO, Priscilla McKinney, speaks with Rogier Verhulst, Senior Director at LinkedIn, and Marco Vriens, CEO of Kwantum, about the groundbreaking metric, Customer Surplus Value (CSV). As further described in the Harvard Business Review article entitled “Why You Should be Tracking Customer Surplus Value”,...
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September 10, 2024 • 26 mins
Is AI the key to revolutionizing market research?
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with guest Steve Male, Executive Vice President of Innovation and Strategic Partnerships at the Logit Group, about AI's impact on market research. Male, an author and seasoned market research professional brings insights from his book, AI Empowered: Revolutionizing Market ...
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August 6, 2024 • 28 mins
AI and digital innovation are actively reshaping the B2B landscape.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney, talks with guest and Fractional CMO at Data-Mania, Lillian Pierson, P.E., about the intersection of AI, digital transformation and product-led growth in B2B tech companies. Pierson brings over two decades of experience specializing in B2B tech startups. She h...
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July 30, 2024 • 32 mins
Can digital transformation change surgical education for the better?
On this episode of Digital Transformation Success, host Priscilla McKinney talks with guest and co-founder and CEO of Surgery Unified, Dr. Mark Soliman, about the innovative SurgeOn platform and its impact on the medical field. Dr. Soliman, chief of colorectal surgery at Advent Health Digestive Health Institute, brings his extensive background in surgical educati...
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Can AI break barriers for underserved communities?
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney talks with brothers Ifiok and Monk Inyang, co-founders of 1st Street Partnerships, about empowering entrepreneurs and creators of color through the emerging technology of generative AI.
Growing up in a poorer, working-class environment in Newark, NJ, the Inyang brothers unde...
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June 18, 2024 • 21 mins
If there is a king of thought leadership on AI in healthcare market research, today’s guest might be it.
On this episode of Digital Transformation Success, host, digital transformation specialist and Little Bird Marketing CEO Priscilla McKinney, along with guest and KJT COO Dan Wasserman, discuss the importance of networking and thought leadership in today’s digital world. As an accomplished operations leader with extensive experi...
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AI ain’t just for the big guys anymore.
On this episode of Digital Transformation Success, host and CEO of Little Bird Marketing, Priscilla McKinney, and guest Jason Sherman discuss how AI is revolutionizing community engagement and communication.
A successful innovator, award-winning filmmaker, published author, and tech startup expert, Sherman is the CEO and co-founder of both the video friendship app Spinnr and the AI creation...
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May 7, 2024 • 24 mins
And who says talking to computers isn’t beneficial?
On today’s episode of Digital Transformation Success, host and digital transformation specialist Priscilla McKinney, is joined by guest Neil Dixit, a veteran leader in digital research and insights who brings over 20 years of expertise to the forefront of innovation. They discuss the quickly emerging technology of AI and its integration into business.
As the founder and CEO of Gl...
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