In this episode, Ben talks with Jason Fishman, Co-Founder and CEO of DNA Digital Niche Agency, about how startups can raise capital through Reg CF, Reg A+, and digital investor marketing. Jason shares what he’s learned from running 500+ investor campaigns that have collectively raised nine figures in capital, spanning industries from fintech and real estate to consumer products and AI.
We explore how founders can attract investors online, what it takes to launch a compliant campaign, and why equity crowdfunding is transforming startup fundraising. Jason also reveals the marketing metrics, traffic strategies, and investor psychology behind successful raises.
💡 Learn how to:
Use Regulation Crowdfunding (Reg CF) to raise up to $5M
Turn marketing funnels into investor pipelines
Avoid common founder mistakes when seeking capital
Engage investors as long-term brand ambassadors
📎 Referenced Links:
Test. Optimize. Scale. Podcast by Jason Fishman
🎙️ Hosted by Ben DissedMedia A Startup Story chronicles the startup story of DissedMedia while along the way interviewing founders and startups to share their insights on what it takes to make a business work.
Chapters
0:00 – Intro: Meet Jason Fishman of DNA 1:00 – How Jason started in marketing and capital raises 3:30 – The evolution of Regulation Crowdfunding (Reg CF, Reg A+, Reg D) 8:00 – How startup fundraising is really a marketing exercise 12:00 – How investors discover new deals (StartEngine, Wefunder, Republic) 15:00 – Turning customers into investors and ambassadors 19:00 – Navigating the new investment landscape post-2020 21:00 – What industries perform best with equity crowdfunding 25:00 – How influencers and creators can raise capital 30:00 – What DNA looks for in a founder before partnering 35:00 – The real costs and ROI of investor marketing 40:00 – Global investment trends and compliance 43:00 – The future of digital capital raising 46:00 – Final insights + Jason’s podcast: Test Optimize Scale
startup fundraising, equity crowdfunding, Regulation CF, Reg A+, investor marketing, Jason Fishman, Digital Niche Agency, raising startup capital, online investing, Wefunder, StartEngine, Republic, Disc Media Podcast
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