2025 Distributor Report: How Demand Generation Tools Activate Untapped Revenue Streams

Still Relying on Reactive Sales? To grow today, distributors need a proactive strategy that focuses on account penetration, demand generation, and effective targeted outreach. However, despite being rated 7.35 on a 10-point scale in importance, only 22% of distributors regularly engage in outbound sales and see results. We partnered with Channel Marketing Group and surveyed distributors nationwide about their demand-generation initiatives, discovering this significant gap between execution and strategy. Are you part of the 78% still relying on reactive strategies and leaving opportunities for revenue behind? Or do you want to take the lead with a smarter, more proactive approach? Get our report of the latest industry insights and see what you need to build a competitive advantage and turn strategy into revenue today.