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August 14, 2025 56 mins

In this episode of the Do Business Podcast, Todd Frazier, CPA, is joined by John and Jake for a deep dive into one of the biggest challenges in business—filling and maintaining your sales pipeline.

From a luxury hotel’s standout hospitality to In-N-Out Burger’s legendary consistency, we explore how great service and genuine relationships can turn one-time customers into lifelong advocates. You’ll learn:

  • Why relationships are the real secret to a thriving pipeline

  • How networking groups, associations, and referrals compare to paid ads

  • The power of consistency in your product and messaging

  • Strategies to re-engage your existing network for more business

  • Why content—especially podcasting—is one of the best tools for authority building

Packed with practical insights (and a few food tangents), this episode is your blueprint for creating a business people can’t stop talking about.

📩 Got a business question? Email questions@frazinc.com and we might feature it on the show.

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