AI entrepreneurship meets purpose-driven innovation as Martha Sylla Underwood, founder of Prismm, transforms wealth transfer and legacy planning through technology.
In this episode of DO GOOD X, hosts Kimberly Daniel and Stephen Lewis sit down with Martha Sylla Underwood, founder and CEO of Prismm, a groundbreaking platform revolutionizing end-of-life planning and wealth transfer through AI and digital organization tools. Inspired by her own family’s experience, Martha shares how Prismm empowers families to manage vital documents, plan for legacy, and reduce stress during critical moments. She opens up about the challenges and triumphs of being a Black woman in tech, the importance of diversity in AI, and how entrepreneurship can build generational impact. Tune in for a powerful conversation on faith-driven innovation, tech for good, and what it means to keep going when the journey gets hard.
What You’ll Learn in This Episode:
✅ How Martha’s personal story inspired the creation of Prismm
✅ Why AI entrepreneurship can be used for good in legacy and wealth transfer
✅ The unique challenges faced by Black women in tech startups
✅ How end-of-life planning technology can preserve generational wealth
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TIMESTAMPS:
00:00 Welcome to the DO GOOD X Podcast
01:22 Meet guest Martha Sylla Underwood, Founder & CEO of Prismm
06:34 The personal story that inspired Prismm’s creation
11:27 Using AI for good: simplifying end-of-life organization
14:33 Diversity, responsibility, and AI ethics in tech
14:43 Barriers Black women face in scaling tech startups
17:22 Best advice Martha received on her entrepreneurial journey
18:02 Building legacy and transferring generational wealth
KEY TAKEAWAYS:
💎 Use technology to simplify life’s hardest moments and protect family legacy.
💎 Representation in AI development ensures more inclusive and ethical innovation.
💎 Networking and access to contracts are critical for scaling Black-owned startups.
💎 “Just keep going” — perseverance turns purpose into lasting impact.
ABOUT THE GUEST:
As a seasoned tech executive and now entrepreneur, I leverage over 25 years of experience to bridge the gap between financial institutions and families, ensuring seamless generational wealth transfer. I am passionate about creating innovative solutions that empower people to safeguard their legacies and make critical information accessible when it matters most.
My journey began at IBM, and throughout my career, I've witnessed the transformation of technology from dial-up to AI. This foundation has shaped my approach to leadership, strategy, and innovation in fintech. Prismm, the digital vault I founded, redefines how wealth is managed and transferred across generations, helping financial professionals and families preserve their economic heritage.
Driven by personal experience, I’ve made it my mission to solve real problems for families, ensuring that assets reach their intended heirs without being lost in probate. I work closely with banks, wealth advisors, and credit unions to deliver practical solutions that offer peace of mind and accessibility.
I’m also dedicated to empowering others, especially women, through mentorship and community involvement. Through platforms like 'Executive Estrogen,' I focus on helping women excel in leadership and business.
I'd love to connect if you're interested in how my team and I at Prismm can help your organization, or if you’re passionate about financial empowerment.
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