Marketing for entrepreneurs often gets reduced to just posting on social media, but successful business marketing requires so much more. In this episode of DO GOOD X, hosts Stephen Lewis and Kimberly Daniel break down the essential elements every social entrepreneur needs to master. They explore brand storytelling, reaching the right target audience, and driving real customer conversion. Whether you're building a purpose-driven business or scaling an existing venture, this conversation offers practical marketing strategies for social entrepreneurs that go beyond vanity metrics. Learn how to choose the proper marketing channels, measure meaningful conversions, and craft brand messaging that resonates with your customers and supporters.
What You’ll Learn in This Episode:
✅ The four foundational elements of effective marketing strategy: brand identity, storytelling, audience, and call to action
✅ How to move beyond social media and diversify your marketing communications across multiple marketing tools and platforms
✅ Why understanding your customer engagement metrics matters more than chasing likes and followers in content marketing
✅ Practical steps to define your brand, identify your ideal target audience, and select the proper marketing channels for your business growth
Join the DO GOOD X Community to access resources, connect with purpose-driven entrepreneurs, and grow your impactful business with intention.
TIMESTAMPS:
00:00 Introduction to marketing for entrepreneurs and why it extends far beyond social media marketing
02:32 The four essential elements of marketing: brand, storytelling, target audience, and call to action
05:43 Choosing the proper marketing channels and avoiding the trap of chasing trendy platforms without a strategy
11:07 Real-world examples: How Apple and Charity Water excel at brand messaging and customer conversion
17:44 Four practical marketing strategy steps for social entrepreneurs to implement immediately
KEY TAKEAWAYS:
💎 Marketing for entrepreneurs requires four foundational elements: clear brand identity, compelling brand storytelling, defined audience segmentation, and strategic call to action
💎 Don't put all your eggs in one basket—diversify your digital marketing efforts across multiple marketing channels like email, podcasts, webinars, and social media rather than relying solely on one platform
💎 Focus on meaningful marketing metrics that track customer conversion and actual impact, not just vanity numbers like likes and followers
💎 Start with practical steps: define your brand and the problem you solve, identify your target audience, determine where they spend time, and commit to showing up consistently on one to two channels
RESOURCES MENTIONED:
Connect with Hosts:
QUOTES:
"You might be trying to build a business that serves young adults, but it is their parents who are doing the purchasing. Are the primary and secondary audiences close? The point is paying attention to your audience." Stephen Lewis
"Start with one to two channels. Commit to showing up and pay attention to what's working and adjust as you go." Kimberly Daniel
“While some social...
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com