Do It My Way Podcast

Do It My Way Podcast

DO IT MY WAY PODCAST empowers women business owners and CEO’s to do business on their terms with no regrets, hesitation or fear! Maybe you are a CEO ready to build a personal brand OR you’re an entrepreneur listening to all of the pressure from those around you....this is the place for you! We will be talking about all things marketing and how to create your personal brand to make money by teaching others what you already know and get paid to do it! Most importantly, you will learn to do business on your terms and make the money you want to make! https://d2branding.com/ https://www.facebook.com/D2Branding https://www.instagram.com/d2branding/ https://www.linkedin.com/in/deedradeterman/ https://www.youtube.com/channel/UCG50qyXALXNtXeWoBtR32lw https://twitter.com/d2branding

Episodes

May 8, 2025 18 mins
There are times in life when the unexpected happens and family becomes a priority over work. My sweet Dad was recently diagnosed with brain cancer and after a long, courageous battle, spent a week on hospice and peacefully passed. This was not something I could plan, but as soon as he entered hospice, I knew I needed to spend every waking moment with him until he passed. Work had to wait. I hadn't planned on being off and defi...
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I met with a wellness company the other day to pitch a marketing plan. They needed leads ASAP and I could have just pitched a Facebook + Instagram ad campaign and got the business, but that is not what they needed. Their website had no human connection, no emotion, just scientific facts about their product that no one will relate to...

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April 17, 2025 16 mins

I just had a friend who lost her entire house and everything in it in the recent fires we had in Oklahoma. Such an incredibly devastating thing to lose all of your children's baby books, your wedding ring, your daughter's wedding dress for her upcoming wedding, your parents and grandparents family heirlooms, not to mention every single thing you own. Experiencing a fire that destroys everything can be...

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What if I told you that you have been missing out on the one thing that would bring you time freedom and financial freedom to live life on your terms with no regrets, hesitation or fear? 

There is one thing and one thing only to create time freedom to spend more quality time with your family and financial freedom so you don't have to be dependent on anyone and can make financial decisions without any stres...

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Last week I had the pleasure of speaking to Oklahoma State University entrepreneurship students in a class called The First 100 Days of Launching a Business. Nothing energizes me more than being in Stillwater on campus with smart students ready to take on the world!
 
The first 100 days of a startup are critical for setting a strong foundation. Here’s  a few of the tips I shared with these students:

1. F...
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March 20, 2025 24 mins
Just when you think you have your marketing down, a new trend starts getting traction and you feel like you are missing out if you don't jump on it! I remember when my daughter told me skinny jeans were out and I had just spent $200 on a really cute pair! It made me question my purchase because we all want to be on trend!
 
In marketing, things change as fast as the skinny jean trend, so you have to stay ...
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Who’s really on your team when things get tough?

Adversity has a way of exposing who’s truly invested in your business and who’s just along for the ride. The real question is:  

👉 How do you attract MVP team members—the ones who step up when it matters most?  
👉 What can you, as a leader, do to reward and retain the ones who go the extra mile?  
👉 How do you spot the weak links before a crisis hits?  

In this episode of ...
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February 27, 2025 14 mins
Are You Chasing Followers Instead of Clients?

Let’s be real—followers don’t pay the bills… clients do. Yet, so many entrepreneurs focus on likes, views, and comments instead of what actually matters: building a brand that attracts paying customers. 

In this episode of the DO IT MY WAY Podcast I’m breaking down:  
✅ How to convert attention into revenue  
✅ The difference between vanity metrics & real business growth  
✅ The ...
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February 20, 2025 14 mins
Are you a high-level female CEO or entrepreneur looking to expand your reach, attract dream clients, and position yourself as a leader in your industry?
 
You already have the expertise, the influence, and the vision. But are you leveraging your voice to scale your impact?    

Here’s the truth: You need to own your platform! 

In the latest episode of the DO IT MY WAY Podcast, I share three re...
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We all face adversity in life and sometimes everything seems to hit you smack in the face all at once. Times of adversity teach you what is important in life and who is truly in your corner.
 
Can you imagine hearing the words, "you have brain cancer?" That is what happened to my Dad right after Christmas. It...
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February 6, 2025 36 mins

Dawn Chesser was a stay-at-home mom when life threw her an unexpected challenge—cancer. But she didn’t just fight; she found a new purpose. Out of her own kitchen, she created Sixth Day Snacks, starting with her homemade salsa. What began as a side hustle to pay off medical bills has now grown into a thriving family business. In this episode, Dawn shares her powerful story of resilience, reinvention, and turning adversity into oppo...

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January 30, 2025 12 mins
One way I am going to elevate my game in 2025 is to surround myself with successful entrepreneurs that are 3-4 steps ahead of me by joining a mastermind. There's no better way to elevate every area of your life than to hang around people doing what you want to do!
 
Are you wanting to get in shape and feel great in the new year? Join a gym or online fitness community and get going!
 

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We've all been there, you have a crazy fun weekend, maybe even take a road trip, and Monday morning comes and you have the Monday blues and you are not prepared for the week. You get to the office, open your computer and stare at it wondering what you are supposed to be doing. You forget your lunch, haven't even looked at your calendar to see what you have for the day. You start scrolling Instagram and the next thing you know ...
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January 16, 2025 17 mins
We all have things that we need to leave behind to move forward and reach our 2025 goals. Maybe it's a toxic relationship, neglecting self care, overcommitting, or comparing yourself to others. We are all guilty of these habits but once you let go of them, you will find yourself feeling free and able to tackle all that the new year has to offer.
 
In this episode, I share 8 of the most common habits that ...
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Your health should be your number one priority. If you do not have your health, you cannot enjoy your wealth! Your business is absolutely affected by how you feel. The healthier and more dedicated to wellness you are, the better you will perform and an leader. Every year at the beginning of the year, I reflect on my wellness and health goals for the next year. The older I get the more important it is to maintain a life of wellness....

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Jill Donovan’s journey from lawyer to founder of the iconic bracelet brand Rustic Cuff is nothing short of extraordinary. For years, Jill wrestled with finding her true passion, hoping her mentor, Oprah Winfrey, might guide her to clarity. But her full-circle moment came in an unexpected way, sparking the creation of a brand that’s touched countless lives. In this episode, Jill shares her inspiring story, from the chal...

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At the end of the year, I always like to look back and assess how the year went personally and professionally. This is being real with the good, the bad and the ugly! I also do this for my team and meet with them one on one to see how things went from their perspective. I am always surprised at the things I learn from them! I only have 15 team members so you'd think I would know everything that is going on, but it is impossibl...
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December 19, 2024 23 mins
I get hundreds of cold emails and LinkedIn messages every day where someone is trying to sell me something. Everyone has a product or service that they say I can't live without, but very few make it past my delete button.
 
A "coldemail is an unsolicited email sent to someone who does not have a prior rela...
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I met with a woman yesterday who was undecided about the name of her business. She found D2 Branding on Google a year before and we had this same conversation. She had many things get in the way of life, including having a baby, but she spent an entire year thinking of it and hadn't done anything about it. Fast forward to our conversation yesterday where she expressed getting doubts from her husband and her mom on the name cha...
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In this inspiring episode of the Do It My Way Podcast, I sit down with Tulsa television icon LeAnne Taylor, beloved morning news anchor on News on 6. Known for her warmth, professionalism, and deep commitment to her community, LeAnne shares her journey from the newsroom to becoming a powerful advocate for women.

She opens up about her fight against breast cancer, how it shaped her perspective on life, and ...

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