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March 14, 2021 60 min

Today’s guest is Andy Ramage. Andy is a former professional soccer player, who following an injury which cut short his career, went on to co-create two multimillion-dollar city brokerages. But after achieving traditional “success” Andy was left feeling broken. He was unfit, unhealthy, overweight, stressed and unhappy. Andy believed there had to be another way to be successful while staying super fit, healthy, maintaining a happy home life and doing it with a smile on his face. So, 10 years ago Andy went on an adventure to study the art of behavioral change and elite performance. The techniques Andy uncovered transformed his mind, body, business and most importantly his relationships. Perhaps the key to it all for Andy though was when he decided to stop drinking alcohol. By quitting alcohol, he found it easier to eat healthy, exercise more, have better relationships and found more time in the day, every day. Inspired, Andy firstly co-founded a world-leading behavioral change platform (OYNB) which is a 28,90 or 365-day alcohol-free challenge, inspiring over 100,000 people to transform their relationship with alcohol. And his latest venture, Seneca Performance is revolutionizing corporate wellness through its unique mind, body and lifestyle management program for elite business professionals. In this interview, we get into Andy’s time as a professional soccer player, his career as an oil broker, his journey of studying behavioral change and elite performance, and One Year No Beer.


00:03:07 Growing up in East London

00:04:55 Aspirations to become a pro soccer player

00:10:05 Talent vs. mental toughness

00:12:11 Position he played in soccer

00:12:27 Biggest takeaways from playing pro soccer

00:14:00 His career ending injury

00:17:20 Transitioning out of pro soccer and ending up in banking

00:21:26 Role of an oil broker

00:23:41 Drinking as part of his banking career

00:28:50 Did he ever talk to anyone about what he was going through during banking?

00:30:24 What he focused on initially to transform his health & wellbeing

00:33:06 How he entertained banking clients without drinking

00:37:02 The genesis of OneYearNoBeer (OYNB)

00:42:24 OYNB overview

00:44:01 Who is OYNB for?

00:44:57 Effective strategies for people to maintain strong social lives without drinking

00:47:32 Why describe OYNB as a behavioral change platform?

00:49:06 The compound interest of drinking

00:51:17 Quitting alcohol gives you time back

00:53:23 What he wants to accomplish 5 years from now

00:55:47 Books that have made a significant impact on his life

00:56:52 His daily routine

00:58:12 His driving force

00:59:08 Parting words of wisdom around evaluating your relationship with alcohol


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