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July 15, 2025 17 mins

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He’s back in the pond! My dear friend Gavin—founder of The Chaga Company and self-proclaimed Onesie King—is kicking off a new chapter, and we’re bringing you along for the ride. After nearly a decade of slinging adaptogenic mushroom magic across the Bay, Gavin is opening the first-ever onesie store in San Francisco. Yep, you read that right.

This isn’t just a store—it’s a whole experience. Mushroom-dyed onesies, locally made art, Chaga-infused chocolates, breathwork, booty yoga, and yes… Filipino food. It’s fashion meets wellness meets community, with Gavin’s signature sparkle and sass.

In this episode, we catch up on his journey, the creative chaos of launching a brick-and-mortar, and what it means to build something joyful in the heart of downtown SF. Spoiler alert: there’s a onesie for every mood.

This is the first in a mini-series where we follow Gavin’s leap into retail in real time. If you’ve ever dreamed of doing something bold, weird, or wildly you—this one’s for you.

Come for the mushrooms, stay for the magic.

🎧 Listen now wherever you get your pods
🛍️ Follow the journey @onesieking.sf and @thechagaco

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Siobhan (00:01):
Yeah, okay. Hi everyone, and welcome to this
week's episode of Duckingreality. This is going to be a
special episode. It's going tobe a couple parter. We have our
returning guest Gavin from Chagahere.

Gavin (00:14):
Hello. Hi everyone. How are you guys? Thank you,
Siobhan, for having me. I

Siobhan (00:18):
am so you're welcome.
I'm so excited to have you back,and I'm so excited to be a small
part of the next adventure andthe expansion of the chaga
kingdom,

Gavin (00:28):
right? It's I'm actually really excited. I don't know
what to say. It's coming, andthere's a lot of things that are
coming and new challenges andthings that I've learned in the
past that I'm regurgitating. Soit's really, really interesting.
What's

Siobhan (00:43):
going on? Yeah, well, let's catch everyone up. You
started a company called thechaga company almost nine years
ago, correct? And Chaga is amushroom that you discovered
when you were up in Alaska, yes.
And it does amazing. It has aton of the adaptogens and is
really great for inflammation.
And you have a whole brand outof different types of Chaga,

Gavin (01:03):
correct. I sell it in all over the Bay Area, in farmer's
markets and online too as well.
So I sell Chaga and adaptogenicand functional mushrooms that
incorporate in coffee, tea,chocolates, tinctures, powders,
salts and snacks. The

Siobhan (01:18):
salts are still some of my favorites, but everything is
good. Thank you. Please keep ontaking it. Yes, and you can
subscribe so you can get monthlyChaga deliveries right to your
house, so you don't have toworry about running out correct.

Gavin (01:29):
So we have a thing called Chaga VIP in which that you can
actually order my Chaga productsonline. You can go to the chaga
co.com or chagacharge.com itwill lead you to my website and
just type in the subscribebutton and subscribe to any one
of my products, or you could tryit out, you know. So, yeah,

Siobhan (01:50):
yeah, that's amazing.
Thank you so much. And then, inaddition to your Chaga you have
been wearing onesies since 2005Yes, we went over the story of
how you became a onesie wearerin the last episode. Yes, but
just in case anyone hasn'tlistened to that one yet, you
had a design. You had a friendgive you a flight suit, right?
Correct? My friend jump startedit.

Gavin (02:13):
Yes. My friend Paul sheets actually gave me a flight
suit when I was living in LasVegas to dress up as Jennifer
Lopez from Jenny on the blockfor a Halloween party, and once
I zipped that flight suit on, Inever looked back.

Siobhan (02:27):
So you have onesies for every day of the week, every
kind of occasion, yes, and youkind of got inspired by a friend
who asked you to design him aonesie, right?

Gavin (02:36):
Yes. So a lot of so I started wearing onesies because
of its comfort, and I find it tobe very fashionable yet
utilitarian and very easy for meto convey my message as a should
I say fashionista orappreciation of fashion? And I
was inspired by a friend of minefrom Germany who wanted a onesie

(03:00):
for his wedding, and he wore myonesie for his wedding that I
consulted and sourced it outfrom Lola of San Francisco in
Noe Valley. It was amazing. It'slike this denim with silver
trimmings and hand paintedmetallic paint over it. It's

(03:20):
wonderful, yeah. And from thatpicture, yeah, I'll send it to
you, yeah. Listeners, yes,

Siobhan (03:27):
yeah. And then from there, you got a write up in the
the standard, the standard aboutwearing onesies and being the
onesie king of San Francisco,

Gavin (03:37):
yes. So I do wear onesies literally every day, and it's
like my own small passionproject in Instagram that I post
this thing called onesie of theday, because I literally have a
onesie every single day. And oneday I was going with my friend
Steven in the mission to findthis elusive all you can eat
Japanese buffet, and I waswearing my eating onesie, per

(04:01):
se, you know, onesie that couldexpand the lot, and it's like,
they're shorts and they'reuncomfortable, so you can pass
out right after you Japanesebuffet. And then I saw this guy
wearing a romper, and then helooked at me, and I looked at
them, and he's like, Yo, I loveyour onesie. I'm all like, I

(04:21):
make up. And he's like, Oh myGod, you need to be profiled.
And I'm like, really? And he'slike, yeah, for somebody who
wears onesies every day, whomakes onesies, you need to be
written up for. Let me send youover somebody from the San
Francisco standard. And lo andbehold, they were there,
interviewing me, checking outand really investigating all of

(04:41):
my onesies. And I'm like, lookinto my closet. There's nothing
there about onesies, not evenskeletons.

Siobhan (04:48):
The skeletons are deep behind

Gavin (04:51):
no such thing. You know.
See, you can hide skeletons waybetter when onesies ran in two
pieces.

Siobhan (04:58):
That's true. It keeps them all together. There. Yeah,
exactly. So you and then, butthat was about the same time
that your onesie collection wascoming out, so you started to
design and start to sell some ofyour onesies. Yeah.

Gavin (05:11):
And the interesting part about it is that how it's like,
I always want to be focused onbuilding my own business, and
with the chaga company that I'vebeen doing it for the last nine
years, I have built Chaga fromscratch, and how can I take away
from Chaga to go into my onesiecollection? But how about

(05:33):
marrying those two together? Iswhat I figured and through my
intense and diligent shoppingfor dead stock onesies that
would fit both men and women. Ifinally found this dead stock
collection online that when Iuse the proper way of acid mixed

(05:57):
with mushrooms, iron and otheracids yield this amazing
styrations of color, and fromthen on, that launched my first
ready to wear line of mushroom,mushroom acid washed onesies
here in San Francisco. So I findit to be like a homage to San

(06:18):
Francisco because of the tiedyes and stuff like that. It's
very like hate Street, like verylocal. It's all mushroom washed
too, as well by the mushroomseither that I sourced out or I
forage myself. And me learninghow to mushroom dye by a good, a

(06:41):
great, fine person by the nameof Liz vermilion. She is
literally the queen of mushroomdying here in the Bay Area,
among other things, cottageGoddess is what I call her. Oh,
beautiful, yes. And she has oneof my onesies too, and she looks
super hot in it. So between thatand yeah, it's just now getting

(07:07):
together and tying together twoof these businesses and two of
these passions that I have and Idid not, but first, I did not
have the courage to actuallylaunch a fashion line on onesies
in particular, because I'm not afashion designer. I appreciate
fashion, you know, I don't knowhow to stitch, and I actually

(07:29):
asked someone to teach me how tosew for a couple of times. But
it's not my thing. My thing islike, how can I make this onesie
look good with the currentresources that I have?

Siobhan (07:40):
Yeah, so, but you're also tying in other artists like
Liz has taught you how to doyour own acid watch with your
Chaga mushrooms, correct? Soyou're, you know, you're using
anything that's left over fromwhat you're putting in your your
foods and your salts and yourthings into exactly these acid
watch so you're, you know,eliminating waste. Yes, you're
up cycling different clothings.
You found a dead stock brand, soyou're upcycling and making it

(08:01):
customized. And then you're,you're pulling in artists from
all over it to help you designdifferent onesies to add their
kind of accouterments. And in,like, you know you have today,
you you have your, yourcrocheted onesies.

Gavin (08:17):
This is my namaste stitches. So I she is, like,
literally, my 3d printer. Yeah,she crochets mushrooms for me,
and she's a local San Franciscoartist. Norma made this, these,
like glitter things. She is oneof my seams seamstresses who
actually lives in San Franciscotoo, as well. And then, oh my
goodness, yes, you're right. Andthe funny part about it, there's

(08:39):
a new collection that I'm doingwith my friend darva from
Burlingame, and she used to be atheatrical costume designer and
owns a vintage store. She ispulling out like literally, 400
silk kimonos that we could useas applique and patches and

(09:00):
different onesies andcollaborate on that. So it's
really exciting. What's coming

Siobhan (09:04):
up? Yeah, and it's an amazing way for you to like
because you have such a diversecommunity of artists and makers
and you know, so in order tokind of pull it all together and
tie them into the onesies, intoChaga, you're actually opening
the first ever onesie store.
Yes,

Gavin (09:20):
I am. It's actually, I know it's the first ever onesie
store at one market right acrossthe Ferry Building in San
Francisco, by the onesie King.
So I think it's very much inalignment on what I'm doing. So
this onesie store by the onesieKing will be serving Chaga
mushrooms, which is the highestamount of antioxidants. So we're
going to be having preset coffeeand breakfast items. We're going

(09:42):
to have my onesies as a galleryover there, so you see many of
my evolutions of my onesies. Andyou get to purchase your onesies
over there too as well.
Moreover, there are guestartists that's going to come in
events, shops, workshops andstuff like that. And. Even, for
example, somebody who's can makepatches or attach patches for

(10:04):
you, all the goodies, all onesierelated, everything happiness
and fun. Yeah, you

Siobhan (10:09):
can almost, you can get, take your one of a kind
onesie, and then even furthercorrect, customize it and make
it even like, kind of put yourown spin onto that. Yes, that is
really exciting.

Gavin (10:20):
Yes, I'm really, really happy about it. So it was, it
was because of Paramount, agroup and impact collective that
has actually let me have anopportunity to have the first
onesies store in San Francisco.
And I think in the world too,

Siobhan (10:38):
that's amazing. I'm surprised there isn't like, no
one has, no

Gavin (10:42):
one has the courage. But me, yes,

Siobhan (10:47):
yeah. Well, it is. It's building your community. It's
supporting artists in SanFrancisco. It's helping to
revitalize downtown SanFrancisco. You're going to be
there three days a week, sellingand having classes, and

Gavin (10:58):
I'm going to have Filipino food over there. I'm
gonna have mushroom dyeingclasses. We're gonna have Chaga
breath work after work. We'regonna have booty yoga. We're
gonna have yin yoga, we're gonnahave hooerbics. We're gonna have
so many things coming out forover there. I really want to
activate San Francisco, and I amso happy that they're giving me

(11:20):
a space and a community andresources for me to fulfill my
dreams too, as well on having myfirst whimsy store. Yeah,

Siobhan (11:28):
so exciting. So it's going to be open hopefully the
first week in August. Yes, whichis kind of fast, yeah, it's
fast, but it's also very liketimely, because that's the
anniversary of Chaga,

Gavin (11:41):
yes. So August 10 will be my ninth year. Yeah? So, yeah,
between, yeah. I just can'twait. I just don't know what's
happening, but it's here. I'mhere for it too. I know

Siobhan (11:52):
it's so exciting. You actually have a couple of your
products right in front of you,yeah? Like, now we're doing an
infomercial.

Gavin (11:57):
Okay? We're not necessarily doing infomercial.
There are other things that areactually happening over here.
Okay, so first of all, it says,uh, I'm the only one that's been
selling like, truffle salt, andit's amazing. It has like four
different mushrooms on it, Chagareishi, Turkey telling Lion's
Mane mushrooms in a micro saltwith two different kinds of
black truffles. It's bomb. It'shella good. But get this, we now

(12:22):
have sexy chocolates for men andwomen. Yes, so the men one, it's
called matcha cacao mushrooms.
For your mushroom, it has fourdifferent mushrooms on it, Chaga
reishi, Turkey Tail and Lion'sMane extracts, coffee extracts,
goji berries, ginseng, and formen, it has Horny Goat Weed
extracts. For women, though ithas blue lotus flower extracts,

(12:46):
and blue lotus flower foreveryone, promotes lucid
dreaming. It also increasesintuition. But for women, it's
supposed to be really healthydown there as it nourishes and
moisturize, yes. So eat for toactivate, rub your thighs and
have fun. So these are all goingto be available at the store.

(13:09):
Moreover, I'm gonna havespecialized things, like, I'm
developing a dried mango dippedwith chocolates with adaptogenic
mushrooms from the Philippines,so those things like that,
because it will allow me toactually have a playground for
me to really explore and expandmy creativity. Yeah. So I'm
really, really excited.

Siobhan (13:32):
This is amazing. I'm so excited for you, and so we're
gonna kind of meet up everycouple weeks and hear about how
it's going. We're gonna trackjust the the stresses of opening
this door, what it's like toopen a store. I mean, already
it's been trying to figure outhow you're going to set up the
store. You know, we've beentalking about the design of it

(13:52):
and how we're gonna hang youronesies and where we put
everything. And it's, oh, yeah,such an exciting time. It's

Gavin (13:58):
an exciting time, but it's the same time. It's very
interesting, because you have tolay out from down to the fonts,
how you want to look at it, howpeople need to experience your
onesie collection, from start tofinish, the scent, the
atmosphere, what are they goingto taste? All the five senses
needs to be activated in orderfor you to have that full
experience. That's, that's,these are challenges right now

(14:22):
for a retail owner or a futureretail owner like myself, to
actually go and revitalize SanFrancisco. Number one, number
two is that I'm very happy thatthey're giving us an opportunity
to do this. But at the sametime, what resources do we need
to pull as small business or tomake this profitable for us and
for the city too, as well,

Siobhan (14:42):
right? Yeah, because you're taking over a space
that's been empty for a bit.
Yes. And we're trying to bringbusiness back and art back to
San Francisco and help, youknow, just further along our
whole community,

Gavin (14:54):
exactly. And the thing is that San Francisco has always
been one of the best cities inthe world. Them, and there is
always an opportunity, andalways feel like it's always
going to bounce back one way orthe other. Why not be in the
forefront of that?

Siobhan (15:08):
Yeah, that's exciting.
I'm can't wait to be there andto be in the classes. I know I
already love the chaga.

Gavin (15:13):
Oh yes, yes. Thank you.
Thank you. Well, you're gonnalove the onesies too, for sure.
Oh yes,

Siobhan (15:17):
I just got a beautiful duster from you for every
birthday present. Yes, and Ican't wait for you to come out
with a line of those foreverybody.

Gavin (15:24):
Yeah. So I'm gonna be only selling onesies and ones,
things that can go on top ofonesies, like scarves, like we
are gathering linings from 100year old kimonos that we're
turning it into scarves that youcan mushroom, die in one of our
classes and take it home. Sothese are experiences that we

(15:48):
are going to be providing at onemarket plaza, at the onesie King
store with Chaga.

Siobhan (15:53):
That's amazing. I'm so excited to see what you what's
to come and talk to you againabout what the next update is

Gavin (16:01):
yes, and we're going to have, like, a more consistent
way for me to open, because Iwant to share this journey to
everyone as a small businessowner, especially at this trying
times for retail, on how we canbring retail back with a more
curated experience for everyoneand make it enjoyable too as
well.

Siobhan (16:19):
Yeah, and I think having the classes will help to
get people because so manypeople are having trouble kind
of coming back out into theworld after COVID, I think, yes.
And there's some kids that like,don't know how to people
anymore, yeah. So come to aclass, you know, you have
something to distract you tokind of get you into being out
with people and meeting people.
It's a great way to meet somenew friends, because you're all

(16:40):
into the same thing,

Gavin (16:43):
you know? And one more thing is just like, Come out to
class or come out and get aonesie. And you know what? If
you don't feel like you'regetting out in the world, go
back home with a onesie. Yeah?
Onesies are great. Yeah, they'regreat

Siobhan (16:55):
for sitting on the couch and being out in the
world.

Gavin (17:01):
So where onesie by the onesie King. Just saying, Thank
you so much. Siobhan,

Siobhan (17:06):
thank you so much Gavin. And I can't wait to talk
to you once the store is open.
And where can people follow

Gavin (17:12):
your journey? Oh, yes, onesieking.com, Instagram, SF,
onesie king, or onesie King SF,the chaga company, of course,
just Google Gavin and Chaga orGavin and onesies I come out.
Yes, you are out.

Siobhan (17:27):
Thank you so much everyone. Go find your onesie
today, and remember to find somejoy, and we'll talk to you soon.

Gavin (17:33):
Okay, see you later.
Thanks, guys. Bye.
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