Perfect for: Supplement brand owners, email marketers in health/wellness, and anyone looking to build deeper customer relationships through email marketing.
Key Takeaway: In the supplement industry, email isn't just a marketing channel—it's a valuable service that enhances customer health while driving sustainable business growth through education, trust, and authentic connection.
What You'll Learn:
Discover the "Sunday Tips" approach that creates anticipation instead of inbox avoidance, turning your emails into must-read content that customers actually look forward to receiving. We'll explore why leading with value before sales creates a psychological shift that drives conversions without aggressive selling.
Learn the quality-over-quantity approach to list building, including why cleaning your list every six months actually improves performance and why focusing on buyer lists often outperforms traditional lead generation for supplement brands.
Master segmentation strategies that align with customer health journeys, from product categories to purchase behavior, and discover how to balance personalization with operational efficiency.
Understand the optimal content mix with the 70/30 rule for educational versus promotional content, plus how to develop a content calendar that matches seasonal health concerns and customer needs throughout the year.
Explore the Buying Forces Framework and how email sequences can progressively build trust, belief, hope, and desires that customers face when buying supplements.
Get practical guidance on email frequency (the 8-email monthly benchmark), promotional timing (the six-week sale cycle), and how to integrate SMS messaging for maximum impact.
Learn why authentic founder voice often outperforms polished corporate messaging in the supplement space, with specific tips for writing conversationally and building genuine relationships through email.
Plus, discover the advanced metrics that matter beyond open rates and clicks—including how to measure email's impact on customer lifetime value, reorder rates, and long-term brand loyalty.
If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com