In this episode of the Ease and Impact Podcast, Frankie J shares a proven three-step framework to help digital entrepreneurs and coaches map out their first online course quickly and effectively. If you've been putting off creating your online course, this episode provides actionable strategies to help you structure your course in a way that delivers transformation for your students while making the creation process easier for you.
What You'll Learn
- How to clarify your course promise through identifying the specific problem, defining the solution, and understanding your ideal student
- A simple formula for structuring your course promise statement
- Guidelines for pricing your online course based on its delivery method and value How to map out logical, easy-to-follow modules that create a clear learning path
- Tips for breaking down modules into digestible, actionable lessons
- Strategies for creating effective bonuses that address objections and increase desire
- Naming conventions that communicate your course's value clearly
Key Takeaways
Step 1: Clarify Your Course Promise
- Identify the specific problem your course solves (be specific - vague problems lead to vague solutions)
- Define the transformation or outcome students will experience
- Clarify exactly who your ideal student is and what characteristics they have
- Use this formula: "My course helps [specific audience] who struggle with [specific problem] to finally achieve [specific outcome] for [price]"
Step 2: Map Out Your Modules
- Create 4-8 core modules that serve as milestones on the student's journey
- Focus each module on a single, clear outcome
- Ensure modules flow logically from one to the next
- Example module structure for an email list building course:
- Module 1: Clarify your ideal subscriber
- Module 2: Create an irresistible lead magnet
- Module 3: Build your opt-in page
- Module 4: Drive traffic to your opt-in page
- Module 5: Nurture your new subscribers
Step 3: Break Modules Into Lessons
- Include 2-8 lessons per module (aim for 7-8 maximum)
- Make each lesson focus on a specific, actionable step
- Keep lessons simple and digestible
- Example lessons for "Clarify your ideal subscriber" module:
- Lesson 1: Why audience clarity is the foundation of list building
- Lesson 2: Identifying your audience
- Lesson 3: Researching where your ideal subscribers are online
Bonus Tips
- Create bonuses that address specific objections (time, money, skills)
- Name your course with clarity over cleverness (e.g., "30 Day Website Launch Plan for Coaches")
Resources Mentioned
Map Out Your Online Course Workshop - A low-cost product ($11) with video lessons and PDF guides covering everything discussed in the episode plus additional resources
PurchaseMap Out Your Online Course Workshop ($11) - https://www.frankiejago.com/offers/LshYRaL2?coupon_code=PODCASTDISCOUNT
Connect With Frankie J
https://www.instagram.com/frankiejsolopreneur/
Subscribe to the Ease and Impact Podcast on your favorite platform
Keywords: online course creation, digital entrepreneur, solopreneur, course modules, course pricing, course structure, coaching business, digital products, course outline, teach online, knowledge business, cours
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