EP.21 - What to Automate in Your Course Business (And What to Keep Personal)

Ready to scale your course or coaching business without burning out? In this episode, Frankie J reveals exactly which time-draining tasks to automate so you can scale sustainably without losing the personal touch. 

 

Key Topics Covered

Why Scaling Shouldn't Mean Sacrificing Your Sanity: How the right automation strategy lets you serve more clients while actually having more energy for each one.

The Sustainable Growth 80/20 Automation Framework 

• Automate 80% of repetitive, energy-draining administrative tasks
• Reserve your energy for the 20% that is personal and creates transformation and scale your impact
• How strategic automation creates capacity for growth without overwhelm

 

Scale-Ready Automations That Give You Your Time Back 

• Milestone celebrations and progress tracking
• Administrative communications that create a seamless experience (payment confirmations, booking systems)
• Content creation and scheduling (multiply your reach without multiplying your work)
• Welcome sequences that onboard clients 24/7

 

Where to Invest Your Energy for Maximum Growth Impact 

• Personalized welcome videos that create connection (not just transactions)
• Celebration of client wins that builds community and social proof
• Proactive outreach for struggling students (turns potential churn into success stories)
• Live interactions that build loyalty and generate referrals for sustainable growth

 

The 3-Question Decision Framework: A simple test to determine what should be automated versus personalized in your online business.

 

Action Steps from This Episode

1. Identify Your Top 3 Automation Opportunities - Look for repetitive tasks you're doing manually
2. Choose One Personal Touch Point to Enhance - Consider welcome videos or voice messages for client wins
3. Implement One Change by Next Month - Set a specific deadline for improvement

 

Tools and Resources Mentioned

• Bonjoro - For personalized video messages and client outreach (https://www.bonjoro.com/?ref=francescajago - affiliate link)
• Kajabi - Course platform with progress tracking features (https://app.kajabi.com/r/Esm6mRhD/t/vpxdx7ne - affiliate link)
• Later - Social media scheduling and content distribution
• Calendly - Automated calendar booking and confirmations

 

This episode is perfect for

• Course creators ready to scale beyond their current capacity
• Coaches wanting to serve more clients without sacrificing quality or burning out
• Solopreneurs hitting growth plateaus due to time constraints
• Digital entrepreneurs seeking sustainable scaling strategies
• Course creators tired of choosing between growth and work-life balance

 

Long-tail Keywords: 

how to scale course business without working more hours, automation strategies for scaling coaching business, scale online course while saving time and energy, sustainable growth s