EP.24 - Avoidence - the soloprenuers secret saboteur

Discover why your nighttime scrolling, binge-watching, and phone games aren't just harmless distractions – they're quietly sabotaging your solopreneur success. Host Frankie J reveals the uncomfortable truth about avoidance patterns that keep solo business owners stuck, overwhelmed, and wondering why everyone else seems to have it figured out.

 

What You'll Learn in This Episode:

🎯 The Hidden Cost of Solopreneur Avoidance Habits

• Why mindless scrolling and end-of-day distractions are more dangerous than you think
• How avoidance patterns lead to reactive decision-making in your business
• The connection between procrastination and solopreneur burnout

💡 Understanding Your Nervous System's Protection Mode

• Why your brain craves avoidance (and when it's actually healthy vs. harmful)
• The difference between processing challenging emotions and pushing them away
• How successful solopreneurs use discomfort as data instead of escaping from it

🛠️ 3 Practical Strategies for Processing Instead of Avoiding

• The 2-Minute Check-In: A simple timer technique to acknowledge what you're avoiding before reaching for distractions
• The Bedside Brain Dump: Using pen and paper (not apps) to clear racing thoughts at bedtime
• Gratitude Bridge Method: A unique twist on gratitude journaling that bridges avoidance and awareness

 

Key Takeaways for Solopreneurs:

✅ Avoidance isn't weakness – it's your nervous system trying to protect you, but it needs upgrading for business challenges

✅ Those uncomfortable feelings about your business contain valuable insights about what needs to change

✅ Solopreneurs who achieve breakthroughs aren't immune to overwhelm – they've learned to feel it and take action anyway

✅ The goal isn't perfection – it's awareness and choice about when avoidance serves you vs. sabotages you

 

Perfect for Solopreneurs Who:

• Find themselves procrastinating on important business tasks
• Struggle with end-of-day anxiety about tomorrow's challenges
• Feel overwhelmed by the constant decision-making of solo business ownership
• Wonder why they stay stuck despite having the knowledge to move forward
• Want to break free from cycles that keep them small or plateaued

 

Your action plan:

Before reaching for your usual end-of-day distraction, try one of these three strategies. This isn't about eliminating all avoidance – it's about conscious choice and using your emotions as business intelligence.