EP.37 - Black Friday: Should You Participate or Skip It This Year?

Feeling the pressure as Black Friday approaches? You're not alone. Many digital solopreneurs and coaches struggle with whether to participate in Black Friday sales or sit this one out. In this episode, we're cutting through the noise to help you make a decision that supports your business sustainability and wellbeing.

Black Friday has become one of the biggest opportunities for small businesses to boost sales and connect with new customers, but that doesn't mean it's right for everyone. This episode explores how to approach Black Friday without experiencing solopreneur burnout—a real challenge when you're managing every aspect of your business alone.

 

What You'll Learn: 

Making aligned decisions about Black Friday participation


Discover how to evaluate whether Black Friday fits your current capacity and business model. We discuss why this sales event isn't make-or-break for your coaching or service-based business, and how to make choices from alignment rather than pressure.

Practical strategies for easy Black Friday offers


If you decide to participate, learn simple approaches that won't stretch you thin. Start teasing your offers in advance to build anticipation, and discover why creating bundles from existing products can be more effective than building something entirely new.

Protecting your energy during busy seasons


The period from Black Friday through Christmas can create intense pressure for entrepreneurs, often leading to burnout. We explore how to maintain your wellbeing while still capturing potential opportunities during the holiday shopping season.

Key Takeaways: 

• Your business doesn't live or die by one sales event—Black Friday is simply one option in your toolkit
• Avoid discounting current offers; instead, create new bundles or limited-time packages
• Consider promoting affiliate tools your audience actually needs during this buying season
• The real question isn't "Should I do Black Friday?" but "What would make this easy and aligned for me?"
• For many coaches and solopreneurs, participating in Black Friday simply won't feel aligned—and it's completely okay to sit it out 

 

Episode Highlights: 

[The Permission to Skip It]


Not every business owner needs to participate in Black Friday. Some years you'll join in, other years you won't—and your business will be fine either way. There's no obligation to follow what everyone else is doing.

[Smart Offer Creation]


Learn why you shouldn't create your offer until someone buys it. This approach prevents wasted time building something nobody wants and reduces the stress of Black Friday preparation.

[Multiple Price Points Matter]


Offering variety—from one-to-one services to done-for-you solutions, DIY products to different price tiers—gives your audience options that meet them where they are.

Who This Episode Is For:

This episode is perfect for digital solopreneurs, online coaches, and service-based business owners who want to build sustainable businesses without sacrificing their mental health. If you're wondering how to navigate Black Friday marketing strategies while avoiding the overwhelm that comes with pressure-packed sales seasons, this practical advice will help you find clarity.

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Music Attribution:
Heaven by Luke Bergs & AgusAlvarez | https://www.lukebergsmusic.com
Music promoted by https://www.free-stock-music.com
Creative Commons / Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0)
https://creativecommons.org/licenses/by-sa/3.0/deed.en_US