Have you ever felt overwhelmed trying to write a book that appeals to everyone? LinkedIn expert Sarah Clay joins my show to share her journey writing "Employee Advocacy on LinkedIn" - and why targeting a specific audience became her winning strategy.
While many LinkedIn trainers write books trying to reach EVERYONE in the business world, Sarah made the deliberate choice to address companies looking to implement employee advocacy programs. We discuss how this specialized approach yielded greater impact and better results than a broader message ever could.
- Sarah Clay: linkedin.com/in/sarah-clay
- Gillian Whitney: linkedin.com/in/gillianwhitney
- For more information checkout EasyPeasyBooks.com
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