047: From Bland to Brand: Why Your Book Marketing Needs More Seasoning with Krista Mollion

Think your book is enough to attract readers? Marketing strategist Krista Mollion (founder of Unignorable Brands Agency) and I discuss a deliciously different approach to author marketing in this "from the vault" LinkedIn Live replay! Using the perfect food analogy, Krista reveals why most people are approaching content creation completely backwards by trying to serve seven-course meals to people who are just walking by the restaurant window. We explore the buyer's journey from "completely unaware" to "diehard fan," and why your book is the main course but your social media content should be those irresistible appetizers that make people hungry for more.

If you've been leading with "buy my book" in every social media post wondering why no one's biting, or if you're struggling to stand out in a sea of other experts in your field, this conversation will change how you think about building your author platform. Krista breaks down exactly how to find your unique "flavor" as a writer, why your LinkedIn profile is your restaurant storefront, and how to create bite-sized content that moves people through each stage of getting to know, like, and trust you. Perfect for authors who want to stop being bland, flavorless content creators and start serving up their authentic expertise in ways that leave readers craving more without stuffing everything down their throats since the sentence works perfectly without it.

• Krista Mollion: linkedin.com/in/kristamollion

• Gillian Whitney: linkedin.com/in/gillianwhitney
• For more information checkout EasyPeasyBooks.com