How do you keep your nonfiction book relevant when the landscape is constantly shifting? Lynnaire Johnston, LinkedIn expert and co-author of "Business Gold," reveals the behind-the-scenes process of revising and updating the ultimate guide to LinkedIn Company Pages.
As Lynnaire and co-author Michelle J Raymond prepare the third edition, she shares valuable insights on why they decided a new edition was necessary to reflect LinkedIn's latest changes, the nuts and bolts of the revision process, and how "Business Gold" caters to both small businesses and larger companies.
Whether you're contemplating a second edition or starting your first book, Lynnaire's experiences will give you a realistic peek at the world of nonfiction writing and publishing in an ever-evolving digital landscape. She also offers sage advice for aspiring authors, stressing the importance of writing with a clear end goal and target reader in mind and reminding us that a book is an ongoing project requiring continued marketing long after publication.
- Lynnaire Johnston: linkedin.com/in/lynnairejohnston
- Gillian Whitney: linkedin.com/in/gillianwhitney
- For more information checkout EasyPeasyBooks.com
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