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April 30, 2025 35 mins

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Special Guest: Rich Dean, Senior Director of Product Management, Syncro

Rich talked about his role at Syncro, particularly in the context of the company’s upcoming launch and its strategic shift towards becoming a Microsoft-centric independent software vendor (ISV).

Rich also addressed the challenges faced by MSPs, particularly the need for modernization in Remote Monitoring and Management (RMM) and Professional Services Automation (PSA) tools. He spoke about the overwhelming number of tools that MSPs currently manage, which complicates operations and can lead to burnout. He highlighted the importance of adapting to evolving cybersecurity threats, especially in identity management, and acknowledged the transformative role of AI in the industry.

He also detailed Syncro’s initiatives, including the introduction of security baselines and a custom synchronization tool, which are designed to streamline user onboarding and improve security management.

Click here for previous interviews with Syncro.

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