October 24, 2023 • 8 mins
Frank Mottek from 790 KABC's Mottek On Money interviews De Ivett, CEO of 5D Spectrum. Frank Mottek interviews for Echelon Business Development at The Original Mixer at The Luxe Hotel in Los Angeles.
The Original Mixer is a business networking event that has been bringing together great business people in one place since 2018. Echelon Business Development has sponsored the event beginning in 2023.
There are a lot of great people at The Original Mixer who can help you find new clients and get connections. Additionally, it lets you promote your business, work together with experts, become a leader in your field, and discover fresh ways to expand.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Announcer (00:00):
From Los Angeles, this is the Echelon Radio
Network.
Frank Mottek (00:04):
Big night here at The Original Mixer. Thanks for
friends at Echelon BusinessDevelopment. I'm Frank Mottek
from 790 KABC Mottek on Money.
It's an honor to be part of thisgreat Echelon Radio Podcast
event here tonight. And you havemovers and shakers in the room,
including De Ivett, CEO of 5DSpectrum, which is a technology
(00:27):
and marketing design company. DeIvett, thank you very much for
stepping over the microphonehere this evening of tell us
about 5D Spectrum.
De Ivett (00:36):
Thank you, Frank. 5D Spectrum's a full service
technology and marketing firms.
So we do web development, we doapp development. And we also
once we launch the project, wecan support it with our
marketing efforts.
Frank Mottek (00:50):
That's great. And of course, mobile is what it's
all about, right? So tell us howthings have evolved now, and
giving people what they want?
De Ivett (00:57):
Well, as you mentioned, mobile mobile first,
it's our priority when we'redesigning, we want to make sure
that your website or your app isperforming in tip top shape for
mobile. We also do a great jobon desktop for those folks who
are still using their laptops.
And performance is our numberone priority. So we take a
really serious approach to SEO,search engine optimization, and
(01:19):
all the things that go withmaking you show up on Google
Page One.
Frank Mottek (01:25):
Laptop, what's that? Right now young people I
remember about somebody said,Oh, he sent me an email, you
said email, you know, so tell ushow people are communicating
these days?
De Ivett (01:37):
Oh, it's gotten very complicated. So email is a bit
of a dinosaur, in my mind. Sowe've changed our company. So
we're communicating primarilythrough either chat, text, or
direct messaging. So email is alittle bit of a, it keeps our
history but archive, it's forsecondary reference. So
(01:58):
everything's happening in realtime in our systems.
Frank Mottek (02:02):
Certainly inflation has hit all our
businesses, are website,development prices going down or
up?
De Ivett (02:10):
Well, I think that's it depends on the website. So
depending on what we'rebuilding, traditional marketing
websites, they've kind of stayedthe same. But we're doing also
ecommerce, which has a lot morecomplications. Those sites are
very robust. There's a lot ofmoving parts, so they tend to be
(02:30):
a bit more expensive.
Frank Mottek (02:32):
I see here in this audience, people eager to talk
to you about updating their,your website. So what's the
typical situation and the costof these days?
De Ivett (02:41):
Well, a lot of times people call us when their
website is broken. So we, wetend to get involved with
companies who are in theemergency situation. And we need
to have, you know, boots on theground fixing the problem. We
have a retainer type ofagreement, so they they sign up
for whatever package isappropriate for the amount of
(03:02):
work that they need to do. Andour goal is to get them on board
as a long term client so we canprevent those disasters from
happening in the future.
Frank Mottek (03:10):
And where can people see those list of
services and choices?
De Ivett (03:14):
Our website—5Dspectrum.com.
Frank Mottek (03:17):
That's great. Well updated, I'm sure right.
De Ivett (03:20):
Just yesterday.
Frank Mottek (03:22):
Wow. That's good.
Yeah. And obviously, websecurity is extremely important.
Tell us how things have evolvedthere. And how can people
businesses especially keep theirwebsite secure?
De Ivett (03:32):
Yeah, website security is one of our top priorities.
And for our websites that aredoing any kind of commerce, we
really recommend and enforce atwo factor authentication. So
there's two layers of securityfor any person logging into the
site. We also have 24/7,monitoring, and, you know, real
(03:53):
time monitoring for all of oursystems to make sure that if
anything is going wrong, orthere's a problem, we're alerted
right away so that we can takecare of the problem immediately.
Frank Mottek (04:02):
That's good. Any other trends that you're seeing
in your business? And whatshould this audience be aware
of?
De Ivett (04:08):
Wow, there's a lot of trends. There's development in
what's called Web Three. That'swhere people are developing
NFT's. If you've heard of thenew marketplaces and blockchain
development. So we're doing alot of research in that area of
artificial intelligence andmachine learning. We're not
doing a lot of that developmentyet, but we're starting to
(04:30):
integrate it into our workflow.
Frank Mottek (04:32):
And certainly as burst on the scene, artificial
intelligence and chat GPS andall that right. And videos
rolling all this. Certainlytaking the world by storm.
De Ivett (04:42):
Absolutely. So the chat chat GPT has been very fun.
We've been playing around withit. It's a lot of fun if you ask
it to do things humorously.
Yeah, have a good sense ofhumor.
Frank Mottek (04:53):
Where's the stock market going in?
De Ivett (04:55):
Exactly
Frank Mottek (04:56):
Stuff like that, right? You got to try to get a
good answer for everything.
thing. Anything else you'd liketo mention about websites? And
what does it take to to have agood looking site? And what what
are some of your priorities?
De Ivett (05:10):
Well, our priority is always really understanding the
customer first. So we do a lotof, we take a lot of time
upfront to get to know ourcustomers and what their
business needs are. So we have afive step five step process,
which is our company name is 5DSpectrum. And the five D stands
for Discover, Design, Develop,Deploy, and Deliver. And those
(05:33):
are the steps that we go throughwith each client so that we can
always deliver a successfulproject. So I think for each
client, it's a little bitdifferent, but we make sure that
our clients have unique content,beautiful photography, we do
work full service, so we providevideo and photography services
as well. And just to make surethat their website is on brand
(05:54):
with their goals.
Frank Mottek (05:56):
And you get extra credit, you're from Southern
California, and you built yourbusiness here, right?
De Ivett (06:00):
Absolutely.
Frank Mottek (06:01):
Tell us about your background a little bit.
De Ivett (06:03):
Yeah, so I was born here, second generation
Californian. And my dad actuallywas in the printing business. So
I had an interest in graphicdesign, I cut my background is
in print design and advertising.
But I had a knack forprogramming. And I was a math
major. So between the two, Ibecame sort of this technology
design guru, which is why I canlead my team that does these
(06:26):
multi talents of services. So Iactually love my job. And I can
say every day, I'm like, wow, Iget paid to do this.
Frank Mottek (06:38):
That's great. I already talked to some folks. So
you have a classic car, right?
And you do a lot of things forfun. Tell us about that.
De Ivett (06:44):
I do have a classic car. I have a 59 Nash
Metropolitan was given to mewhen I was eight years old. My
dad and I restored it, and I'vehad it ever since it was my
first day driver. And you know,my lifestyle's changed a bit
over the years. So I'm actuallygoing to sell my car so it's on
the market right now. I'vefinished putting some additional
(07:07):
work into it to make sure it'ssafe to drive. And it's time to
find a new good home for it.
Frank Mottek (07:13):
That's why the Metropolitan is the two seater
that small a two seater, reallycute. Car, right? What is it?
Blue and White? What color isit?
De Ivett (07:21):
Yeah, mine was originally, it was a yellow and
white, which was one of theoriginal colors. But my dad and
I picked a red color that sortof matched his Model T and the
two of us did a lot of car showstogether.
Frank Mottek (07:32):
Oh, that's wonderful. Is that on your
website? Can we see it?
De Ivett (07:36):
It is not on my website, but it shouldn't be
Frank Mottek (07:39):
Classic car site someplace now up for sale. Well,
the guy bet. Thank you very muchfor sharing your story with us.
And, again, give us your websiteinformation. And for anyone that
wants to contact you aboutbuilding a great website and
getting some help with all this.
How can they reach you?
De Ivett (07:55):
Absolutely. It's 5Dpectrum.com is our website and
we can be reached through emailinfo@5D spectrum.com.
Frank Mottek (08:04):
Fantastic. Well, great to meet you here. This
great mixer. De Ivett the CEO of5D Spectrum. Thank you very much
for joining us here thisevening.
De Ivett (08:10):
Thank you for having me.
Announcer (08:16):
Presented by Echelon Business Development. More than
just networking. Way more!
From Los Angeles, this is the Echelon Radio
Network.
Frank Mottek (00:04):
Big night here at The Original Mixer. Thanks for
friends at Echelon BusinessDevelopment. I'm Frank Mottek
from 790 KABC Mottek on Money.
It's an honor to be part of thisgreat Echelon Radio Podcast
event here tonight. And you havemovers and shakers in the room,
including De Ivett, CEO of 5DSpectrum, which is a technology
(00:27):
and marketing design company. DeIvett, thank you very much for
stepping over the microphonehere this evening of tell us
about 5D Spectrum.
De Ivett (00:36):
Thank you, Frank. 5D Spectrum's a full service
technology and marketing firms.
So we do web development, we doapp development. And we also
once we launch the project, wecan support it with our
marketing efforts.
Frank Mottek (00:50):
That's great. And of course, mobile is what it's
all about, right? So tell us howthings have evolved now, and
giving people what they want?
De Ivett (00:57):
Well, as you mentioned, mobile mobile first,
it's our priority when we'redesigning, we want to make sure
that your website or your app isperforming in tip top shape for
mobile. We also do a great jobon desktop for those folks who
are still using their laptops.
And performance is our numberone priority. So we take a
really serious approach to SEO,search engine optimization, and
(01:19):
all the things that go withmaking you show up on Google
Page One.
Frank Mottek (01:25):
Laptop, what's that? Right now young people I
remember about somebody said,Oh, he sent me an email, you
said email, you know, so tell ushow people are communicating
these days?
De Ivett (01:37):
Oh, it's gotten very complicated. So email is a bit
of a dinosaur, in my mind. Sowe've changed our company. So
we're communicating primarilythrough either chat, text, or
direct messaging. So email is alittle bit of a, it keeps our
history but archive, it's forsecondary reference. So
(01:58):
everything's happening in realtime in our systems.
Frank Mottek (02:02):
Certainly inflation has hit all our
businesses, are website,development prices going down or
up?
De Ivett (02:10):
Well, I think that's it depends on the website. So
depending on what we'rebuilding, traditional marketing
websites, they've kind of stayedthe same. But we're doing also
ecommerce, which has a lot morecomplications. Those sites are
very robust. There's a lot ofmoving parts, so they tend to be
(02:30):
a bit more expensive.
Frank Mottek (02:32):
I see here in this audience, people eager to talk
to you about updating their,your website. So what's the
typical situation and the costof these days?
De Ivett (02:41):
Well, a lot of times people call us when their
website is broken. So we, wetend to get involved with
companies who are in theemergency situation. And we need
to have, you know, boots on theground fixing the problem. We
have a retainer type ofagreement, so they they sign up
for whatever package isappropriate for the amount of
(03:02):
work that they need to do. Andour goal is to get them on board
as a long term client so we canprevent those disasters from
happening in the future.
Frank Mottek (03:10):
And where can people see those list of
services and choices?
De Ivett (03:14):
Our website—5Dspectrum.com.
Frank Mottek (03:17):
That's great. Well updated, I'm sure right.
De Ivett (03:20):
Just yesterday.
Frank Mottek (03:22):
Wow. That's good.
Yeah. And obviously, websecurity is extremely important.
Tell us how things have evolvedthere. And how can people
businesses especially keep theirwebsite secure?
De Ivett (03:32):
Yeah, website security is one of our top priorities.
And for our websites that aredoing any kind of commerce, we
really recommend and enforce atwo factor authentication. So
there's two layers of securityfor any person logging into the
site. We also have 24/7,monitoring, and, you know, real
(03:53):
time monitoring for all of oursystems to make sure that if
anything is going wrong, orthere's a problem, we're alerted
right away so that we can takecare of the problem immediately.
Frank Mottek (04:02):
That's good. Any other trends that you're seeing
in your business? And whatshould this audience be aware
of?
De Ivett (04:08):
Wow, there's a lot of trends. There's development in
what's called Web Three. That'swhere people are developing
NFT's. If you've heard of thenew marketplaces and blockchain
development. So we're doing alot of research in that area of
artificial intelligence andmachine learning. We're not
doing a lot of that developmentyet, but we're starting to
(04:30):
integrate it into our workflow.
Frank Mottek (04:32):
And certainly as burst on the scene, artificial
intelligence and chat GPS andall that right. And videos
rolling all this. Certainlytaking the world by storm.
De Ivett (04:42):
Absolutely. So the chat chat GPT has been very fun.
We've been playing around withit. It's a lot of fun if you ask
it to do things humorously.
Yeah, have a good sense ofhumor.
Frank Mottek (04:53):
Where's the stock market going in?
De Ivett (04:55):
Exactly
Frank Mottek (04:56):
Stuff like that, right? You got to try to get a
good answer for everything.
thing. Anything else you'd liketo mention about websites? And
what does it take to to have agood looking site? And what what
are some of your priorities?
De Ivett (05:10):
Well, our priority is always really understanding the
customer first. So we do a lotof, we take a lot of time
upfront to get to know ourcustomers and what their
business needs are. So we have afive step five step process,
which is our company name is 5DSpectrum. And the five D stands
for Discover, Design, Develop,Deploy, and Deliver. And those
(05:33):
are the steps that we go throughwith each client so that we can
always deliver a successfulproject. So I think for each
client, it's a little bitdifferent, but we make sure that
our clients have unique content,beautiful photography, we do
work full service, so we providevideo and photography services
as well. And just to make surethat their website is on brand
(05:54):
with their goals.
Frank Mottek (05:56):
And you get extra credit, you're from Southern
California, and you built yourbusiness here, right?
De Ivett (06:00):
Absolutely.
Frank Mottek (06:01):
Tell us about your background a little bit.
De Ivett (06:03):
Yeah, so I was born here, second generation
Californian. And my dad actuallywas in the printing business. So
I had an interest in graphicdesign, I cut my background is
in print design and advertising.
But I had a knack forprogramming. And I was a math
major. So between the two, Ibecame sort of this technology
design guru, which is why I canlead my team that does these
(06:26):
multi talents of services. So Iactually love my job. And I can
say every day, I'm like, wow, Iget paid to do this.
Frank Mottek (06:38):
That's great. I already talked to some folks. So
you have a classic car, right?
And you do a lot of things forfun. Tell us about that.
De Ivett (06:44):
I do have a classic car. I have a 59 Nash
Metropolitan was given to mewhen I was eight years old. My
dad and I restored it, and I'vehad it ever since it was my
first day driver. And you know,my lifestyle's changed a bit
over the years. So I'm actuallygoing to sell my car so it's on
the market right now. I'vefinished putting some additional
(07:07):
work into it to make sure it'ssafe to drive. And it's time to
find a new good home for it.
Frank Mottek (07:13):
That's why the Metropolitan is the two seater
that small a two seater, reallycute. Car, right? What is it?
Blue and White? What color isit?
De Ivett (07:21):
Yeah, mine was originally, it was a yellow and
white, which was one of theoriginal colors. But my dad and
I picked a red color that sortof matched his Model T and the
two of us did a lot of car showstogether.
Frank Mottek (07:32):
Oh, that's wonderful. Is that on your
website? Can we see it?
De Ivett (07:36):
It is not on my website, but it shouldn't be
Frank Mottek (07:39):
Classic car site someplace now up for sale. Well,
the guy bet. Thank you very muchfor sharing your story with us.
And, again, give us your websiteinformation. And for anyone that
wants to contact you aboutbuilding a great website and
getting some help with all this.
How can they reach you?
De Ivett (07:55):
Absolutely. It's 5Dpectrum.com is our website and
we can be reached through emailinfo@5D spectrum.com.
Frank Mottek (08:04):
Fantastic. Well, great to meet you here. This
great mixer. De Ivett the CEO of5D Spectrum. Thank you very much
for joining us here thisevening.
De Ivett (08:10):
Thank you for having me.
Announcer (08:16):
Presented by Echelon Business Development. More than
just networking. Way more!
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