Ecomm Breakthrough

In this episode, host Josh interviews Mina Elias, a seven-figure Amazon seller and founder of The Trivium Group. Mina shares advanced strategies for Amazon PPC, emphasizing the integration of advertising with product optimization and the importance of main images, pricing, and reviews in boosting conversions. He discusses using custom analytics software, My Real Profit, to track key metrics, and stresses the need for continuous tes...

Shinghi Detlefsen, one of the Founders of theAmerican Ecommerce Business Alliance AEBA fighting free and fair marketplace, CEO and Co-Founder of ExpandFi, and President of Wholesome Story and one of the most successful supplement brands on the Amazon.
Shinghi isn’t just another SaaS founder he’s a true operator who has built, scaled, and optimized real brands at a high level. His expertise goes deep into what really ...

In this episode, ecommerce entrepreneur Josh Hadley shares his weekly operating system for structuring a productive business week. He argues that most business owners don't have a time problem, they have a calendar problem. Josh breaks down his weekday by day: Monday for KPI reviews and one-on-ones, Tuesday for deep work on growth initiatives, Wednesday for consolidated meetings, Thursday for strategy and product development, and F...

In this episode, Josh interviews Lauren Lee, ClickBank’s e-commerce and affiliate marketing expert. Lauren shares practical strategies for finding and recruiting affiliates, managing relationships, and setting commission rates. She highlights the benefits of affiliate networks like ClickBank and Shopify’s Dovetail, and offers tips for pitching offers, optimizing landing pages, and starting with best-selling products. La...

Alex Bonilla, an ecommerce brand builder and the founder of Delta Brands. Alex is a true operator behind the scenes, someone who’s been in the trenches building and scaling direct-to-consumer brands, especially in competitive markets where attention is everything.
He’s not just talking theory — he’s actively building brands that successfully acquire customers outside of Amazon, and then turn that traffic ...

In this episode of the Ecomm Breakthrough podcast, host Josh Hadley tackles what he calls the "silent killer" of e-commerce businesses: inventory mismanagement. Drawing on his experience scaling brands to eight figures, Josh explains how poor inventory forecasting, ordering too much or too little, can devastate cash flow and lead to bankruptcy. He shares cautionary examples, practical frameworks, and key strategies, including SKU-l...

In this episode, host Josh welcomes back Afolabi Oyerokun, co-founder of Honu Worldwide, for part two of their sourcing and supply chain series. Afolabi shares expert strategies on negotiating with suppliers, including creating bidding wars, managing minimum order quantities, and securing favorable payment terms. He emphasizes the importance of building strong, respectful relationships with suppliers to gain trust and better deals....

Jasim Eisa is the founder and CEO of Voadera, a global e-commerce partner helping brands win on Amazon and other online marketplaces. He built the company from selling used books at 15 into a 150-person operation managing over 30,000 SKUs and driving $100M+ in sales. Through Voadera’s Marketplace Accelerator, he helps brands fix broken listings, eliminate unauthorized sellers, and scale profitably with full-service marketplac...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares his proven strategy for doubling business growth by identifying and eliminating bottlenecks. He recommends conducting a time study to pinpoint where time is being consumed, then hiring specifically to relieve that constraint. Whether it's PPC management or product sourcing, freeing up the founder's time allows focus on growth opportunities like new product l...

In this episode, host Josh welcomes high performance coach and conscious leader Mario Lanzarotti to discuss the mindset shifts essential for business growth. They explore the internal conflicts entrepreneurs face between their ambitions and unconscious fears, the importance of addressing unmet emotional needs, and how shifting from scarcity to abundance unlocks success. Mario shares real-life case studies and practical strategies, ...

Evan Dash is the CEO of StoreBound and Author of the best-selling book, A Dash of Good: How to Turn a Business Based on Values into a Valuable Business. Evan’s journey took him from firefighter to business executive before becoming a household name in the kitchenware industry. Alongside his wife Rachel, they launched DASH, their namesake kitchenware brand. Under Dash’s leadership, the company skyrocketed to success, ach...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares his predictions for the future of e-commerce over the next decade. Drawing from his experience scaling a brand to eight figures, he analyzes Amazon, TikTok Shop, Shopify, and AI-driven commerce. Josh advises entrepreneurs to master one platform before expanding, build creator relationships through TikTok Shop, leverage Shopify for brand ownership, and prepar...

In this follow-up episode, host Josh welcomes back Scott Deetz, founder of The Northbound Group, to discuss strategies for successfully exiting an e-commerce business. Scott highlights common seller mistakes, such as poor risk mitigation, lack of transparency, and neglecting post-sale obligations. He emphasizes the importance of professional advisory support, staying involved after the sale to secure contingent payments, and planni...

Joining us today is Lyden Smithers — President and Co-Founder of Titan Network, one of the most exclusive communities for high-level Amazon sellers in the world.
Lyden isn’t just teaching e-commerce  he’s actively building and scaling brands, sourcing at a high level from China, and helping sellers bridge the gap from 7 to 8 figures and beyond.
Lyden leads the China Magic trip and is one of the best.

Hig...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares a practical decision-making framework for choosing between competing business opportunities. Drawing from his own dilemma of hiring either a Director of E-commerce or a Director of HR, Josh outlines six key questions across two categories: assessing revenue creation, business leverage, and risk protection, then evaluating downside risk, upside potential, and...

In this episode, host Josh interviews Ritu Java, CEO of PPC Ninja, about effective Amazon PPC management. Ritu shares insights on healthy PPC-to-organic sales ratios, TACoS benchmarks, and the importance of budgeting based on net margin. She cautions about the complexities of sponsored display ads and stresses the need for regular account audits. Ritu also recommends The Goal by Eli Goldratt, highlights ChatGPT as a productivity to...

Joining me today is John Li, the co-founder of PickFu, a powerful consumer-feedback platform that helps e-commerce sellers, authors, app developers, and marketers make smarter, data-driven decisions.
Before launching PickFu, John spent years at Microsoft as a software engineer and program manager but his entrepreneurial curiosity led him to create a simple tool to test ideas with real people.
That tool evolved into PickFu, no...

In this episode of the Ecomm Breakthrough podcast, host Josh Hadley shares his strategic framework for approaching major sales events like Amazon Prime Day, Black Friday, and Cyber Monday. Rather than chasing short-term profits, Josh advocates using these events for customer acquisition through aggressive discounts on front-end products. Using Athletic Greens (AG1) as a prime example, he illustrates how maintaining a cohesive brand...

Matt Greene is the CEO and founder of Happy Innovations - bootstrapped to mid-eight figure revenue, selling personal care products under the Happy Nuts, Happy Curves, and Happy Soles brands.

Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• Matt Greene's journey in building Happy Innovations and its brands (Happy Nuts, Happy Curves, Happy Souls).
• The importance of product development and R&D i...