Ecomm Breakthrough

In this episode, Josh interviews Destaney, CEO of Better AMS, about advanced Amazon advertising strategies. Destaney shares insights on setting ad budgets based on brand goals, structuring campaigns for profitability and growth, and the importance of campaign-level organization. They discuss the challenges of managing large SKU counts and the need for software tools like Pacvue, highlighting that expertise is crucial to leverage su...

Meher Patel is a serial entrepreneur with exits across hospitality, healthcare, and digital media — each in a completely different industry, each built from the ground up. He founded Neon Digital, a performance-first advertising agency, and then built what very few agencies ever achieve: a SaaS platform that outgrew the agency itself. 

Hector AI now processes over $350 million in ad spend across Amazon and marketplace adv...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares five strategies he would prioritize when launching a new e-commerce brand today. Drawing from over a decade of experience scaling his own brand to eight figures, Josh covers: building recurring revenue models for compounding growth, identifying products with TikTok Shop viral potential, securing favorable manufacturer payment terms to optimize cash flow, pri...

In this episode, Josh interviews Norm Lanier, CEO of a long-running Amazon private label business. Norm discusses his journey from side hustles to full-time e-commerce, the challenges of increased competition and inventory management, and insights gained from Josh’s business strategy audit. Key takeaways include focusing on the most profitable products, increasing strategic ad spend, and shifting from “base hit” t...

Jason Kutasi is the founder and CEO of SkyHouse, a performance marketing agency that managed $50M in ad spend for 2025 - its first full year of business. He’s driven roughly $500M in advertising over his career and built a children’s book publisher acquired by Scholastic and a digital marketing platform acquired by Capital One.  Jason specializes in copywriting, funnel analytics, and scaling high-growth DTC and tel...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares seven practical ways his e-commerce business uses AI to optimize operations and scale growth. Drawing from his experience building an eight-figure brand across Amazon, TikTok Shop, and Shopify, Josh covers strategies including building custom GPTs, automating TikTok Shop listing optimization, streamlining hiring processes, leveraging Alexa data, analyzing me...

In this special group panel episode of the Ecomm Breakthrough Podcast, host Josh Hadley and fellow podcasters interview Michael E. Gerber, author of "The E-Myth." Gerber shares his foundational principles for business growth, emphasizing the need for entrepreneurs to work on their business, not just in it. He introduces his "eightfold path" for evolving a company from one person to an enterprise, and stresses the importance of deve...

Rafael is the Founder and CEO of Share It Studio, a leading creative agency that helps Amazon and Walmart sellers turn data into powerful visual storytelling. Under his leadership, Share It Studio has worked with hundreds of top-performing e-commerce brands, blending creativity with analytics to craft product images, videos, and A+ content that actually convert.

Before founding Share It Studio, Rafael built a career in film and mark...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley, an ecommerce entrepreneur who has scaled his brand to eight figures, shares nine mental frameworks for hiring senior-level managers. Drawing from over a decade of experience, Josh covers key principles including trusting your gut, starting the hiring process early, looking for clear green flags, using contractor trial periods, ensuring culture fit, verifying a tra...

In this episode, Josh interviews Nathan Hirsch, CEO of Ecom Balance and Outsource School, about hiring overseas talent, especially for senior management roles. Nathan shares strategies for promoting from within, the pros and cons of direct hiring, agencies, and marketplaces, and key legal and tax considerations. He outlines Outsource School’s step-by-step hiring and training process, emphasizing the importance of leadership p...

In today’s episode, we’ll dive into a fascinating twist on the e-commerce journey — what happens when you buy back the very brand you once sold. Ben will share the lessons, emotions, and strategic insights behind exiting — and then re-entering — your own business.

 Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• Ben Leonard's entrepreneurial journey wi...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares his "10x AI SOP Method" for scaling businesses by using AI to clone founder judgment. Rather than automating routine tasks, Josh explains how recording real-time work, feeding transcripts into AI models, and rigorously answering hundreds of probing questions creates highly accurate SOPs that capture nuanced decision-making. Through repeated iterations, entre...

In this episode, host Josh interviews entrepreneur Rolando Rosas about his journey from office technology to Amazon selling and founding Global Teck Worldwide. Rolando shares his advanced PPC strategy, using a year’s worth of sales data and heat maps to optimize Amazon ad scheduling for better ROAS. He offers practical tips for sellers: enhance product images, respond to customer questions with videos, and use data tools like...

Andri Sadlak is a serial entrepreneur and Founding Head of Product & Strategy at Azoma, building AI-first commerce software for the age of agentic shopping. He's been an Amazon seller since 2017, exited his own brand, and co-founded ProductPinion. Today he's part of the team behind Amazon growth and AI visibility strategies for 8 and 9-figure brands like Mars, L'Oréal, and HP. He's one of the sharpest voices on Agentic Commerce...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley tackles a common entrepreneurial frustration: hiring seemingly qualified candidates who underperform within their first few months. Josh introduces his proven 30-60-90 day onboarding framework, broken into three phases: observation, independence, and ownership. Each phase features structured communication, daily reports, and objective performance evaluations using ...

In this episode, Josh interviews Pat Yates, M&A advisor at Quiet Light and owner of Happy Feet Slippers. Pat shares insights from his Shark Tank experience, discusses the realities of TV deals, and explains the complexities of licensing with major brands like Disney and the NFL. The conversation covers the importance of intellectual property protection, strategies for evaluating and managing licensing agreements, and actionable...

Oren Michels is the founder and CEO of Barndoor.ai, the first and only Control Plane for the agentic enterprise. Previously, he co-founded Mashery in 2006 and served as CEO until Intel acquired the company in 2013. When it was acquired, Mashery-powered APIs were used by over 350,000 active developers in over 100,000 active applications, and counted among its customers many of the largest e-commerce, media, and data companies in the...

In this episode of the Ecomm Breakthrough podcast, host Josh Hadley shares a powerful weekly habit for CEOs: a 15-minute asynchronous video newsletter sent every Monday. Drawing from his ecommerce experience, Josh explains how this tool combats team misalignment, competing priorities, and the "founder's trap." The newsletter follows a four-part structure: celebrating weekly wins, identifying the key business constraint, recognizing...

In this episode, Josh interviews Nathan Resnick, founder of Y-Combinator a sourcing platform. Nathan shares expert advice on negotiating with manufacturers, building strong supplier relationships, and managing payment terms. He discusses the importance of understanding your value to factories, balancing primary and backup suppliers, and regularly re-evaluating product costs. Nathan also offers practical tips on warehousing outside ...