Affiliate Marketing 101: Strategies for Brands to Boost Visibility and Sales with Jessica Seib

Jessica Seib worked at Buzzfeed for 5 years and with Rolling Stones for a year and a half, Jessica is definitely an expert when it comes to connecting the audience with the brand, and the role that affiliate marketing plays in reaching out to your intended market.

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> Here’s a glimpse of what you would learn…. 

• Future of affiliate marketing in e-commerce
• Strategies for brands to engage effectively with publishers
• Importance of agency partnerships in affiliate marketing
• Navigating relationships with publishers and overcoming competition
• Performance metrics and benchmarks for affiliate marketing success
• Recommended agencies for affiliate marketing support
• Blending direct-to-consumer (DTC) and Amazon strategies
• Importance of personalized outreach and tailored communication
• Leveraging micro-influencers and niche creators for brand visibility
• Continuous testing and adaptation of marketing strategies

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Jessica Seib, a seasoned publishing and brand consultant with extensive experience in affiliate marketing, particularly for Amazon-focused brands. The discussion delves into the future of affiliate marketing in e-commerce, highlighting strategies for brands to effectively engage with publishers and the importance of agency partnerships. Jessica shares insights from her career at BuzzFeed and Rolling Stone, emphasizing the need for a cohesive strategy, leveraging both DTC and Amazon channels, and the value of personalized outreach. This episode offers actionable advice for scaling e-commerce businesses to eight figures and beyond.

Here are the 3 action items that Josh identified from this episode:

1. Leverage Agencies to Enhance Reach

Partner with affiliate marketing agencies or performance PR agencies with strong media relationships. These agencies can help brands cut through the noise, secure prominent placements, and amplify visibility.

Action Step: Research niche-specific agencies like Levanta or Archer Affiliates and schedule consultations to align strategies with their expertise.

2. Personalize and Strengthen Publisher Relationships

Tailor pitches to publishers by understanding their audience and focus. Providing product samples and personalized outreach can create stronger connections and increase your chances of being featured.

Action Step: Develop customized product briefs and prepare sample kits to share with targeted publishers.

3. Adopt a Dual Amazon-DTC Strategy

Blend Direct-to-Consumer (DTC) efforts with Amazon strategies to capture a broader audience and gain deeper consumer insights. This dual approach maximizes reach while allowing brands to fine-tune their offerings based on channel-specific performance metrics.

Action Step: Use analytics tools like Comscore to measure the effectiveness of both channels and optimize campaigns accordingly.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [e-mail]
• Levanta
• Archer Affiliates
• Dreamday on LinkedIn
• JLS PR on LinkedIn
• Blossom PM
• Comscore on LinkedIn
• Impact
• TikTok Shop
• Dark Matter by Blake Crouch on Amazon
• ChatGPT

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
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