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May 6, 2025 62 mins


Ben is one of the Co-Founders and CEO of Superfuel AI, he’s passionate about e-commerce  entrepreneurs and their aspirations. He is excited about bringing the advancements in AI to help ecommerce sellers scale in ways never thought possible.


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> Here’s a glimpse of what you would learn…. 

  • The role of AI agents in scaling e-commerce businesses.
  • Automation of routine tasks to reduce the need for additional staff.
  • Competitor analysis and its importance for e-commerce sellers.
  • Optimization of product listings, including images and keywords.
  • Enhancements in advertising strategies through AI insights.
  • The significance of quick decision-making in a competitive landscape.
  • Future developments in AI technology for inventory management and pricing strategies.
  • The balance between AI automation and human oversight in creative strategies.
  • The impact of AI on operational efficiency and business growth.
  • Encouragement for e-commerce professionals to adopt AI tools for improved decision-making.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Ben Matthew, co-founder and CEO of Super Fuel. They discuss how e-commerce businesses can scale efficiently using AI agents, eliminating the need for additional staff. Ben shares insights on Super Fuel's AI capabilities, including competitor analysis, image and keyword optimization, and ad spend management. The conversation highlights the importance of quick decision-making and smart leadership in leveraging AI tools. Ben also shares his admiration for industry leaders and invites listeners to connect for further insights. This episode offers valuable strategies for scaling e-commerce operations effectively.

Here are the 3 action items that Josh identified from this episode:

  1. Automate Pricing & Testing: Use AI to monitor competitors, adjust prices dynamically, and run scheduled price tests—freeing you up to focus on growth strategy.

  2. Cut Wasted Ad Spend: Let AI flag and remove non-converting keywords, and align your product listings with actual customer search terms for better ad performance.

  3. Streamline with AI Agents: Reduce manual tasks like competitor analysis and inventory planning by integrating AI tools, enabling faster decisions and leaner operations.

Resources mentioned in this episode:

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