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January 7, 2025 56 mins



Mark Willis is a CERTIFIED FINANCIAL PLANNER™, a three-time #1 Best Selling Author and the owner of Lake Growth Financial Services, a financial firm in Chicago, Illinois. As co-host of the Not Your Average Financial Podcast™, he shares some of his strategies for investing in real estate, paying for college without going broke, and creating an income in retirement you will not outlive.  Mark works with people who want to grow their wealth in ways that are safe and predictable, to become their own source of financing, and create tax-free income in retirement.  Book “How to be an Amazon Legend and Fire Your Banker.”


 Highlight Bullets

> Here’s a glimpse of what you would learn…. 

  • Introduction to the podcast's mission and focus on e-commerce business leaders.
  • Mark Willis's background and experience with business owners and e-commerce entrepreneurs.
  • Common financing challenges faced by e-commerce businesses, particularly reliance on banks.
  • Overview of Mark's book, "How to Be an Amazon Legend and Fire Your Banker."
  • Concept of using dividend-paying whole life insurance as a financial strategy.
  • Importance of having control over personal finances and becoming one's own source of financing.
  • Discussion of non-direct recognition policy loans and their benefits.
  • Comparison of whole life insurance policies to home equity lines of credit.
  • Tax strategies that can complement the use of whole life insurance policies.
  • Actionable takeaways for e-commerce entrepreneurs to enhance financial management and independence.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Mark Willis, a certified financial planner and owner of Lake Growth Financial Services. They discuss financial strategies for e-commerce entrepreneurs aiming to scale their businesses. Key topics include overcoming reliance on traditional banks, using dividend-paying whole life insurance as a financing tool, and implementing effective tax strategies. Mark shares insights from his book, "How to Be an Amazon Legend and Fire Your Banker," emphasizing the importance of financial control and independence. The episode provides actionable advice to help business owners manage capital and achieve greater financial security.

Here are the 3 action items that Josh identified from this episode:

Action Item #1: Invest in the Right Places: Business owners should ensure they are putting their money into vehicles that will grow and provide liquidity when needed.


Action Item #2: Implement Tax-Saving Strategies: It's crucial to work with a certified financial planner to identify and implement effective tax strategies.


Action Item #3: Execute Financial Strategies: Taking action is essential; business owners should not just learn about strategies but also implement them to see real results.


Resources mentioned in this episode:


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