The 3 Data Points That Predict Ecommerce Success (or Failure)

Andrew co-founded Reason Automation after years at Amazon, working on their retail and vendor businesses. There, he learned data wasn’t just a resource—it was the backbone of every decision being made. To be successful, you had to dive into the numbers yourself, without a team of analysts to rely on. That hands-on experience shaped his approach to data and inspired him to create a company that helps other businesses tap into the power of their own analytics.

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> Here’s a glimpse of what you would learn…. 

• Importance of data analytics in e-commerce decision-making
• Challenges of data overload and how to manage it effectively
• Prioritization of tasks for entrepreneurs to drive growth
• Understanding SKU-level profitability and its impact on business
• The significance of real-time data for informed decision-making
• Identifying trends and opportunities in the market
• Overcoming fear of data analysis and making timely decisions
• The role of feedback in leadership and personal growth
• Strategies for monitoring key metrics to enhance performance
• Adapting to changing consumer behavior and market dynamics

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Andrew Hamada, co-founder of Recent Automation. They discuss two pivotal factors for scaling e-commerce businesses: effective data analytics and task prioritization. Andrew, leveraging his experience at Amazon, emphasizes the importance of transforming data into actionable insights without getting overwhelmed. He advises entrepreneurs to focus on key tasks that drive growth and to understand product-level profitability. The episode also highlights the necessity of regular monitoring and the value of constructive feedback in leadership. This conversation offers invaluable guidance for scaling seven-figure brands to eight figures and beyond.

Here are the 3 action items that Josh identified from this episode:

1. Prioritize What Matters Most
    Start each day by identifying your top 5 high-impact tasks and eliminate or delegate the rest to maintain focus and momentum.

2. Track SKU-Level Profitability
    Regularly analyze product-level data to uncover hidden losses—especially from advertising—and adjust pricing, spend, or inventory accordingly.

3. Act Fast with Real-Time Data
    Set up dashboards to monitor 3–5 key metrics in real time and make quick, informed decisions to stay agile and competitive.

Resources mentioned in this episode:
Here are the mentions with timestamps arranged by topic:

• Ecomm Breakthrough
• Josh Hadley on LinkedIn
• eComm Breakthrough YouTube
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [e-mail]
• Amazon
• Amazon Seller Central
• Selling Partner API
• Data Kiosk
• Midjourney
• LinkedIn
• Jason Boyce

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn
• Neil Patel on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough