The 5 Deadly Mistakes Killing Your Ecom Conversions (And How to Fix Them!) With Matt Stafford

Matt is a seasoned entrepreneur and powerhouse in the ecommerce world. Over the last 30 years, he’s launched and scaled businesses across industries, from concrete and brick-and-mortar ventures to thriving ecommerce brands. As the Managing partner at Build Grow Scale, Matt has personally helped hundreds of store owners reach and surpass the million-dollar mark, with many hitting $10M+. A sought-after speaker, Matt has graced stages across North America, sharing his expertise on ecommerce optimization and growth strategies with audiences from around the globe.

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> Here’s a glimpse of what you would learn…. 

• Transition from retail arbitrage to private label brands in e-commerce.
• Importance of delegation and hiring the right people for business growth.
• Learning from failures and embracing setbacks as opportunities for growth.
• Strategy of acquiring existing Facebook groups to access established audiences.
• Challenges faced in scaling e-commerce businesses, including inventory management.
• The role of TikTok and other marketing channels in driving sales.
• Prioritizing resources effectively for sustainable growth.
• Emphasis on focusing on high-return products and optimizing cash flow.
• Importance of building a cohesive brand identity in a competitive market.
• Strategies for expanding into direct-to-consumer (DTC) sales and retail channels.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley chats with Matthew Stafford, managing partner at Build Grow Scale, about achieving e-commerce success through effective systems and strategies. Matthew shares insights on conversion rate optimization, emphasizing the importance of understanding customer feedback and optimizing checkout processes. Key takeaways include adopting a long-term business mindset, prioritizing exceptional customer service, and eliminating ambiguity in customer communications. Matthew also highlights the value of showcasing responsiveness to customer feedback and leveraging AI for data analysis. This episode offers actionable tips for scaling e-commerce businesses to eight figures and beyond.

Here are the 3 action items that Josh identified from this episode:

1. Regular Reviews: Schedule regular reviews of customer feedback and website performance.

2. Data-Driven Decisions: Use data to inform decisions and prioritize improvements.

3. Stay Agile: Be willing to adapt and make changes based on new insights and feedback.

Resources mentioned in this episode:
Here are the mentions with timestamps arranged by topic:

• Ecomm Breakthrough
• Josh Hadley on LinkedIn
• eComm Breakthrough YouTube
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [e-mail]
• Amazon
• Lucky Orange
• Build Grow Scale  
• "Persuasion" by Robert Cialdini  
• Letting Go by David Hawkins  

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

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