The Best Hacks for Boosting Your Amazon Sales and Organic Ranking with Matt Kostan

Matt Kostan is the CEO of ProductPinion, and he revolutionizes brand growth through real consumer insights. His platform transforms shopper feedback into sales-driving strategies.

A serial entrepreneur with over a decade of experience, Matt has scaled multiple seven-figure brands across Amazon, Kickstarter and retail. 

From product development to market domination, he is renowned for sharing actionable advice for e-commerce sellers through his engaging talks on world stages.

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> Here’s a glimpse of what you would learn…. 

• Innovative strategies for e-commerce sellers
• Enhancing product listings to improve sales
• Importance of consumer insights in e-commerce
• The "million-dollar image hack" for product images
• Introduction of the AI tool "Variations" for image creation
• Utilizing consumer feedback for optimizing listings
• The shift towards conversational search queries
• Building brand reputation in competitive markets
• Effective A/B testing strategies for product listings
• Leveraging external press and relationships with journalists for brand visibility

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Matt Kostan, CEO of Product Pinion. They delve into advanced e-commerce strategies to help 6-7 figure business owners scale to 8 figures and beyond. Matt shares actionable insights, including the "million-dollar image hack" for creating standout product images based on competitor analysis. He introduces "Variations," a new AI tool for generating effective Amazon listing images. The discussion emphasizes the importance of consumer feedback, continuous testing, and leveraging AI tools to enhance product visibility and drive sales. This episode is a must-listen for ambitious e-commerce entrepreneurs.

Here are the 3 action items that Josh identified from this episode:

Action Item #1: Implement the Million-Dollar Image Hack: Focus on creating standout product images by analyzing your competitors and leveraging AI tools for creative differentiation. Test multiple image concepts in a controlled environment to measure click-through rates and select the most effective one for your Amazon listings.

Action Item #2: Leverage Consumer Feedback for Listing Optimization: Collect feedback through customer reviews and surveys to identify relevant keywords and descriptors that resonate with shoppers. Continuously update your product listings to reflect these terms, improving search visibility and relevance.

Action Item #3: Adapt to Conversational Search: Optimize your product titles and descriptions for natural, conversational queries. Use consumer insights to identify commonly used phrases in your niche, and ensure your listings are tailored to the evolving search behavior of shoppers.

Resources mentioned in this episode:

• Product Pinion

• Million Dollar Main Image Matt's ChatGPT Prompt for Main Images

• Canva

• Google Forms

• Helium 10

• Jungle Scout

• Perplexity

• ChatGPT

• Wirecutter (New York Times)

• Vetted (Forbes)

• Unders