Aaron Biner, he originally started off selling footwear on Amazon in 2008. Eventually he pivoted to private label and is a current 7 figure seller on the platform. He currently runs his own agency Marketplace Nerd that is focused on helping sellers with consulting and managing PPC.
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> Here’s a glimpse of what you would learn….
- PPC (Pay-Per-Click) strategies for Amazon sellers
- Conversion rate optimization techniques
- Importance of understanding key metrics like TACoS and ACoS
- Balancing advertising budgets with profitability
- Strategies for optimizing PPC spend and traffic quality
- Day parting and timing for ad campaigns
- Price adjustments and their impact on sales
- Seasonal trends and inventory management
- Data-driven decision-making for performance tracking
- Building strong supplier relationships for better sourcing and pricing
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Aaron Biner, CEO of Marketplace Nerd, to discuss advanced PPC strategies and conversion rate optimization for Amazon sellers. Aaron emphasizes the importance of understanding key metrics like TACoS and ACoS to make informed decisions. He shares actionable insights on balancing PPC budgets, optimizing ad spend, and leveraging data-driven strategies to enhance profitability. The discussion also covers effective pricing tactics, the significance of building strong supplier relationships, and the necessity of continuous product launching. This episode is a must-listen for Amazon sellers aiming to scale their businesses amidst rising competition and costs.
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Understand Your Numbers: Utilize tools for SKU-level profitability to make data-driven decisions.
Action Item #2: Test Different Strategies: Experiment with various approaches and analyze the results to find what works best for your products.
Action Item #3: Build Supplier Relationships: Meet suppliers in person to negotiate better pricing and ensure product quality.
Resources mentioned in this episode:
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